Nicole Acevedo, NBC News, January 4, 2019
According to a newly-released report from BuzzAngle, a data company that measures music consumption, Latin music’s popularity increased so much it surpassed country music in album consumption numbers.
Latin music accounted for 9.4 percent of all album listening in the U.S. in 2018, while country only accounted for 8.7 percent.
On 2018, Latin music giants such as J Balvin, Bad Bunny, Ozuna, Rosalia and Mon Laferte dropped new albums.
Consumer demand for Latin music has been steadily growing since 2014 after hits like ‘Bailando’ from Enrique Iglesias and ‘El Perdón’ from Nicky Jam reached huge success mainly thanks to the popularity of music streaming services — which currently represent 95 percent of total Latin music consumption, according to BuzzAngle.
Billions of streams in English and Spanish also fueled a record-breaking revenue growth for the Latin music industry in 2018.