Posted on December 19, 2018

Forever 21 Apologizes for Using White Model to Sell ‘Black Panther’ Sweaters

Rachel DeSantis, New York Daily News, December 18, 2018

The claws came out against Forever 21 Tuesday after the retailer used a blond-haired, blue-eyed white model to sell a “Black Panther” sweater.

The purple, yellow and orange Fair Isle sweater reads “Wakanda Forever” across the front, and is going for $34.90 a pop.

But fans were less than pleased to see it being modeled by a fair-skinned white man, as the Marvel superhero is famously the very first mainstream hero of African descent.

“Black Panther,” directed by Ryan Coogler and featuring a predominantly black cast, has earned more than $700 million at the domestic box office, and more than $1.3 billion worldwide since its release in February.

The questionably marketed sweater has since been deleted from Forever 21’s online store, but the retailer drew attention to it earlier Tuesday in a since-deleted tweet.


Still, the damage was done, with “Black Panther” fans expressing anger on social media at Forever 21’s obvious-in-hindsight overlook.