Posted on February 7, 2018

Macy’s Aims New Women’s Clothing at Muslims

DBS/AP, February 6, 2018

Macy’s is launching a women’s clothing line designed specifically for Muslim shoppers.

The department store chain said it teamed up with a boutique called Verona Collection and plans to sell the collection of modest dresses, tops, cardigans and hijabs online. The clothing will launch on Macy’s website on Feb. 15.

The brand was shepherded by Lisa Vogl, a graduate of Macy’s minority- and women-owned business development program, which aims to offer more fashion diversity.

While Macy’s is the first major U.S. department store to sell hijabs, it joins other brands offering products aimed at Muslims. Nike (NKE), for example, launched a high-performance sports hijab last year made for athletics. {snip}