Fox has rejected a Super Bowl LI ad for a Pittsburgh-based building supply company because a border wall depicted in the ad was seen as too “controversial,” according to the advertising company that created the spot.
“FOX rejected our original commercial because they determined that some of the imagery, including ‘the wall’ would be too controversial,” CEO Michael Brunner said. “So we went back and revised the spot to make it acceptable to them.”
The ad focuses on recruitment and originally included images of immigrants unable to cross the border due to “the wall,” Campaign reported.
84 Lumber said it will post the original ad online during the Super Bowl. If their new ad is approved, it is scheduled to air before halftime, The Post reported.