Nike Reacts to Racism Claims

Ella Alexander, Vogue, August 16, 2013

NIKE has pulled a pair of leggings after the design was criticised for being racist. The monochrome print, which features on the label’s Pro Tattoo Tech Tights, has caused controversy in Australia and New Zealand for its similarity to the traditional Samoan Pe’a male tattoo.


The garment sparked an online petition which described the leggings as a “direct violation of the Indigenous peoples of the Pacific, and is furthermore in violation of the UN Declaration on the Rights of Indigenous Peoples”. The petition was signed by 750 people, and Nike quickly withdrew the item and released the following statement: “The Nike Tattoo Tech collection was inspired by tattoo graphics. We apologise to anyone who views this design as insensitive to any specific culture. No offence was intended.”


Topics: , , ,

Share This

We welcome comments that add information or perspective, and we encourage polite debate. If you log in with a social media account, your comment should appear immediately. If you prefer to remain anonymous, you may comment as a guest, using a name and an e-mail address of convenience. Your comment will be moderated.
  • Puggg

    It’s not a crime against humanity, it’s a crime against fashion. Who did Nike ever think would buy this ugly thing?

    • Certain kinds of black women.

      • exLibtard

        Indeed. They have a strange sense of fashion.

      • APaige

        The super fat kind-the ones who stuff their feet into small dress shoes and it looks like a loaf of bread.

        • borogirl54

          I saw one today and she looked terrible. Her feet looked swollen in those shoes.

      • NeanderthalDNA

        I can see it in the Walmart checkout lane now…300 lbs of delicious choco-female poured into those snazzy leotards…

        EBT – yeah you know me!

        • borogirl54

          They will try and find their way into those things. I can see it now. Looking like a sausage.

          • NeanderthalDNA


    • borogirl54

      I think that Black women would buy it thinking it is African art.

  • bigone4u

    Only a primitive mind could see beauty in that monstrous design. That said, the story proves once again that the label “racist” usually turns the accused into a cowering mass of jelly, groveling at the feet of minorities. That groveling offends me, so Nike is off my shopping list..

    • Oil Can Harry

      The pants are based on a Samoan design?

      Ironically, given their weight problems few Samoans could actually fit in those pants.

  • Spartacus


  • MekongDelta69

    The petition was signed by 750 people

    Damn – A whole 750 people. It doesn’t take much to get an entire spineless company to fold like a bad sinkhole.

    • Jesse James

      I bet thousands of us wrote Cheerios and told them what we thought about their inter-racial propaganda but they kept running the ad and doubled down on their commitment to a future of miscegenation and white genocide. So I guess it doesn’t matter how many people protest as it does who it is doing the complaining. In the progressive utopia some of the pigs are more equal than others.

  • Tim_in_Indiana

    As ugly as this is, I can only imagine how much uglier a tattoo of it would be.

    • bigone4u

      Mexicans in south Texas like these kind of tattoos also. Some of the Aztec and Mayan designs are similar.

  • Skip Wellington

    Those pants are gorgeous!
    Can I get a pair in a custom open-fly rear-door option?
    Oh my stars!

  • Korean guy

    I never buy Nike products. I do have two Nike golf shirts but one of them was a present and my mother bought me the other one because it was on sale for $10.

    I decided to stop buying Nike shoes when I learned that Nike pays factories in China and West Asia roughly $3 per pair and ship them here and sell them for $120 per pair.

    A reporter paid Nike CEO a visit, and asked, “Why are you not assembling Nike shoes within the country?” and he responded, “People in this country are too dignified to want to work in factories where shoes are assembled”

    And then the reporter quickly gathered 200 local people who would happily work in factories where Nike shoes are assembled. The gathered people said, “We would happily work in factories where the shoes that our children wear are assembled” and then the Nike CEO, Phil Knight responded, “Any unemployed person would say this”

    That was it. I am not going to ever allow myself to be a walking advertisement for Nike products.

    • ViktorNN

      I tend to agree with you – Nike’s crimes are much worse than these stupid leggings. They are outsourcing offenders, they overprice their junk, they cater to the black underclass and promote underclass culture, and they put their stupid logo on every surface they can get control of. Stealing Samoan art registers as a big “meh” to me in comparison to the rest of their obnoxiousness.

      • NeanderthalDNA

        They ruin every brand they obsess with and can’t really afford.

        My ex worked at a retail department store years ago when the had to discontinue the “Tommy Hilfigger” line due to the massive shoplifting spree of black getsin dems som a dat. I always fond the brand overpriced and tacky, which of course made it prime black status clothing.

        A black would rather steal an ugly overpriced Tommy Hilfigger baby jumpsuit than deign to pick up something much nicer looking at Wallyworld for a buck or two. Then go to jail and somehow blame it on us, eh?


        Hilfigger. Go figger, loved by the…

        • borogirl54

          They are impressed by the name. That is all.

        • Non Humans

          That’s on top of many many years ago, that it was credibly leaked that the designer of Tommy Hilfigger blatantly said that he wouldn’t have designed or sold the clothing line had he known that nonhumans would have taken such preference to it.
          Can’t say I disagreed with him either. Nonhuman prominence on anything will absolutely ruin it. It’s the main reason that I would never buy/wear TH clothing…I simply see them as the domain of nonhumans.

    • The old “New Balance” 700-series used to last forever. I still have a pair I bought in 2005, so I don’t know whether they are made anymore.

      • evilsandmich

        I can be corrected, but I’ve known many a runner and I’ve never own any of them to get Nike. It seems like it’s always New Balance or (more likely) Asics (neither of them are a cheap date, but much better than Nike taking a $40 pair of sneakers and adding the ‘woosh’ and tripling the price).

  • cancerous bananna


  • Andy

    “[D]irect violation of the Indigenous peoples of the Pacific, and is furthermore in violation of the UN Declaration on the Rights of Indigenous Peoples”?

    If you violate a *person*, it means you rape them.
    And they do realize that the “UN Declaration on the Rights of Indigenous Peoples” is not *law*?

    • Non Humans

      UN = Libtarded Moron HQ

  • IstvanIN

    Looks like the design on a kerchief. Too many people wear clothes that are too tight and show off too much of what nobody should be subjected to anyway.

    • Irishgirl

      Skin-tight leggings shouldn’t come in size 4X.

  • Greg Thomas

    Nike it seems made two mistakes. They “offended” diversity and they didn’t consult with the UN before they released another product line. I wonder if Nike has had their fill of diversity yet?

  • Magician

    I wonder what Gay Black Man thinks of this product. Would he want these

  • My wife got me old hobnailed split-toed Japanese army boots with heel and toe irons. That’s the most unfashionable thing I wear, aside from my Russian rabbit-fur Ushanka hat. These are so uncool, I am actually complimented on them.

    The boots make a glorious sound like stone being crunched even when I walk on concrete or asphalt.

    I’m not Russian or Japanese, but the hat keeps my head warm in the winter, and I don’t slip on ice wearing the boots.

    Fashion is silly.

  • JackKrak

    So Nike is shamed into recalling a product and issuing an apology after 750 people claim to be indignant over the racism they see in spandex?

    Meanwhile, about half of all reality tv is now devoted to mocking Southern whites and that’s ok……..

  • Alexandra1973

    What’d they do, copyright their tattoos or something?

  • haroldcrews

    Personally I’m wondering how many of the 750 were offended because of it merely being hideously designed instead of ‘racism’.

    • They were offended because pretending to be “offended” is hip and fashionable. Believe it or not, there are people who are unhappy whenever they can’t find something to feign “offense” over. In a more enlightened era, we had lunatic asylums for these folks.

  • How in God’s name does clothing violate someone’s rights?

    The left is noteworthy for imbecilic utterances, but the concept that a printed geometric fabric design could possibly violate someone’s “rights” is shockingly stupid even coming from them.

    The 750 idiots who signed the petition need their names and home addresses made available for public ridicule. Only by outing these dorks will civilization be safe from the metastasis of their malignant insanity.

  • Kblankenship7

    i would bet these things would sell well. That is not an endorsement on my part, but an observation. New Zealand’s All Blacks do a haka before their matches, and have been doing it for many years. Are the signatories now going to go after the haka?

    Since when did Samoans become so sensitive? It looks like they would be happy to have athletic clothing with a Samoan theme. I wonder how many of the signers were Samoans, other than the perpetually offended.