Posted on December 19, 2012

Tim Scott: ‘Market’ GOP to minorities

Katie Glueck, Politico, December 19, 2012

Incoming South Carolina Sen. Tim Scott on Wednesday said he thinks the GOP’s struggles to engage voters of diverse backgrounds comes down to “marketing”.

“What we have to continue to do is work through the process of marketing and the ideas that we represent,” he said on CNN’s “Starting Point,” when asked why the Republican Party faces challenges in winning minority voters. “I believe America is still very much a center-right country. And so what we have an opportunity to do is to walk into new places, new territories, and simply say the plan is clear, the way forward is clear and market ourselves effectively in new places.”

Scott is currently a Republican congressman from the Palmetto State, and he will be the first African American to represent the South since the Reconstruction era, once Sen. Jim DeMint steps down in January. He said the GOP should play to the American “work ethic,” emphasizing pro-business and education policies.