Toyota Courts Latinos With Free Hispanic Pride Stickers

Toyota Motor Corp. {snip} is offering drivers a series of stickers that celebrates their Hispanic heritage.

The decals contain the phrase “somos muchos,” or “we are many,” followed by cultures, regions and popular descriptors from all over Latin America, such as “somos muchos Mexicanos” and “somos muchos Hondurenos.” The decals, designed to be stuck on bumpers or windows, come in more than 100 different versions and are available in the U.S. and Puerto Rico.

Toyota is offering the stickers free on the Spanish-language version of its Facebook page. {snip}

Toyota is the top brand among Hispanic buyers in the U.S., according to vehicle registration data gathered by R.L. Polk and Associates. The automaker says it has held that title since 2004.

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