Major Companies Still Engaging in DEI Policies Under New Names, Consumer Watchdog Claims

A conservative consumer advocacy group is alleging that multiple companies are continuing to undertake diversity, equity and inclusion (DEI) policies under different names after seemingly rolling them back.

Consumers’ Research (CR), dedicated to educating potential shoppers on companies’ woke policies and other matters that could influence their choices, says four major U.S. corporations – Kohl’s, Dollar Tree, UPS and Nationwide – are trying to disguise their ongoing DEI policies {snip}

“{snip} Rebranding from DEI doesn’t change the anti-White and anti-Asian nature of these activities. {snip} ” Consumers’ Research Executive Director Will Hild told Fox News Digital.

Kohl’s announced last month it was rolling back its DEI initiatives after the Trump administration issued several executive orders on the subject.

The company removed “Diversity, Equity and Inclusion” language from its website, and Chief Diversity Officer Michelle Banks became the Chief Belonging and Inclusion officer.

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Dollar Tree has also swapped out the term “Diversity, Equity and Inclusion” for the less controversial “Culture of Belonging.” {snip}

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Nationwide and UPS have also swapped out “Diversity, Equity and Inclusion” for different terms on their websites. Nationwide’s DEI page is now labeled “Belonging, Respect and Fairness“, and UPS’ is now titled “Inclusion and Belonging.”

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