Posted on January 10, 2024

Musk vs. Cuban DEI Debate Takes New Turn

Sareen Habeshian, Axios, January 9, 2024

Mark Cuban and Elon Musk have publicly sparred in recent weeks over DEI initiatives. Their latest flashpoint: the airline industry.

The big picture: The two entrepreneurs have waded online into the growing debate in corporate America over workplace diversity, equity and inclusion programs.

  • Cuban has defended such initiatives, while Musk has equated the term “DEI” to racism.
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Driving the news: Musk responded to a post on X Sunday that quoted Cuban saying, “DEl does not mean you dont hire on merit. Of course you hire based on merit.”

  • The post was accompanied by a screenshot of an article from the conservative outlet Daily Wire entitled, “United Airlines says it wants 50% of pilots trained in next decade to be a woman or people of color.”
  • Musk responded saying, “The airline industry can’t find enough qualified pilots even without insane DEI requirements!”