Musk vs. Cuban DEI Debate Takes New Turn

Mark Cuban and Elon Musk have publicly sparred in recent weeks over DEI initiatives. Their latest flashpoint: the airline industry.

The big picture: The two entrepreneurs have waded online into the growing debate in corporate America over workplace diversity, equity and inclusion programs.

• Cuban has defended such initiatives, while Musk has equated the term “DEI” to racism.
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Driving the news: Musk responded to a post on X Sunday that quoted Cuban saying, “DEl does not mean you dont hire on merit. Of course you hire based on merit.”

• The post was accompanied by a screenshot of an article from the conservative outlet Daily Wire entitled, “United Airlines says it wants 50% of pilots trained in next decade to be a woman or people of color.”
• Musk responded saying, “The airline industry can’t find enough qualified pilots even without insane DEI requirements!”

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