Dallas Mavericks owner Mark Cuban apologized Thursday to Trayvon Martin’s family over his choice of words in a videotaped interview in which he addressed bigotry and prejudice.

Cuban even revealed some of his own prejudices in the interview with Inc. magazine, and said he believes everyone has ‘prejudices and bigotries’ on some level.

But after his words–which came with the NBA still dealing with the fallout over racist remarks made by now-banned Los Angeles Clippers owner Donald Sterling–created a stir in social media and other circles, Cuban took to Twitter to offer his apology.

‘In hindsight I should have used different examples,’ Cuban wrote. ‘I didn’t consider the Trayvon Martin family, and I apologize to them for that.’

‘Beyond apologizing to the Martin family, I stand by the words and the substance of the interview,’ Cuban wrote.

Martin was the black Florida teen who was shot and killed by neighborhood watch volunteer George Zimmerman in February 2012. Martin was wearing a hooded sweatshirt–commonly called a ‘hoodie’–that night, and that particular piece of clothing became a rallying cry for those who demanded justice.

Zimmerman was eventually acquitted.

Earlier in the day, billionaire Dallas Mavericks owner Mark Cuban faced huge criticism after admitting that he would cross the street if he saw ‘a black kid in a hoodie’.

Cuban made the remarks as he spoke about bigotry after he was asked at a business conference to address the controversy over banned Los Angeles Clippers owner Donald Sterling.

In the interview, which was shown on Wednesday at the GrowCo convention hosted by Inc magazine, he said that overcoming bigotry requires acknowledging internal prejudices.

‘I know I’m prejudiced and I know I’m bigoted in a lot of different ways,’ he said.

‘If I see a black kid in a hoodie and it’s late at night, I’m walking to the other side of the street. And if on that side of the street, there’s a guy that has tattoos all over his face–white guy, bald head, tattoos everywhere–I’m walking back to the other side of the street.’

‘The list goes on–of stereotypes that we all live up to and that we’re fearful of,’ he continued.

‘I know that I’m not perfect. While we all have our prejudices and bigotries, we have to learn that it’s an issue that we have to control, that it’s part of my responsibility as an entrepreneur to try to solve it, not just to kick the problem down the road.’

After the interview was shared online, Cuban was lambasted for his comments.

Critics said his ‘hoodie’ reference recalled the 2012 shooting of unarmed, black Florida teenager Trayvon Martin, who was wearing a hooded sweatshirt when he was fatally wounded in a struggle with a man who said he feared for his life.

Cuban defended his views on Twitter, saying that his quotes were not meant to advocate racism.

‘The point was that before we can help others deal w racism we have to be honest about ourselves,’ Cuban wrote in a tweet.

‘You’re trying to make this about a Hoodie,’ he said to another tweeter. ‘You know damn well its not [sic]. It’s about whatever makes you feel threatened.’

Fellow NBA owner Sterling was banned for life from the sport and fined $2.5 million after a recording of him surfaced where he made comments about race that included telling his girlfriend not to bring black people to his team’s games.

Last month, Cuban, who is worth $2.6 billion, condemned his comments as ‘abhorrent’ and ‘obviously racist’, the New York Daily News reported.

But he initially opposed calls to ban him from the NBA, saying it would be a ‘very slippery slope’ if the league forced an owner to sell the team.

‘In no uncertain terms am I supporting what Donald Sterling said, or his position,’ Cuban said. ‘He’s obviously racist, he’s obviously bigoted. And in this day and age when you’re in the public eye you’ve got to be damn careful–if that’s your position and that’s unfortunately where you’re at–you better be damn careful what you say, even in the privacy of your own home.

‘But regardless of your background, regardless of the history they have, if we’re taking something somebody said in their home and we’re trying to turn it into something that leads to you being forced to divest property in any way, shape or form, that’s not the United States of America. I don’t want to be part of that.’

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  • Evette Coutier

    Cuban, grow a pair.

  • Oil Can Harry

    Martin’s parents should apologize for conceiving and raising a violent, amoral, drug-dealing gangsta-wannabe thug.

    • r j p

      Too busy shaking down idiots and living the “good life”. They don’t give an f’ about Trayvon.

    • TruthBeTold

      Watch for Hoddie to become the “H-word”; not to be spoken in ‘polite’ company.

    • Anon

      How can they apologize when they lack the capacity to know they did anything wrong.

    • NeanderthalDNA

      I think he should apologize again for not apologizing apologetically enough. Is this why rich folks set up “programs for inner city youth”? So they don’t have to apologetically apologize when blacks take offense?

      What a shakedown. What a wormy putz.

    • curmudgeon

      AMEN!

  • Alexandra1973

    I wouldn’t apologize.

    One time my husband told me that he was out somewhere, and while he was driving he saw this black guy wearing a hoodie, and he kept hiding his face whenever someone passed. My husband said that if he’d had his cellphone on him, he’d have called the cops.

  • What is more offensive about what Cuban said is after he said he’s cross the street to avoid confronting a black in a hoodie, he said he would cross again if he confronted a bald white guy with tattoos. I don’t think he literally believes that or fears bald white men with tattoos, I think he just threw that in there as a way to blunt the flack he knew he’d get from admitting his very real and rational and reasonable fear of black men in hoodies.

    • JohnEngelman

      I will take a bald white guy with tattoos any night of the week.

      • There are lots of bikers in Colorado Springs – very often bald white guys with tattoos – and the only people I’ve ever heard of even the outlaw bikers who deal drugs bothering are members of rival bike clubs. A bald white guy with tattoos wouldn’t even be on my radar as a threat.

    • curmudgeon

      The political correctness of the perpetually offended class is far more offensive.

  • Frank_DeScushin

    But just a couple of days ago didn’t Michelle Oba say that she wanted Americans to discuss race? How quickly we see the how vacant Michelle’s suggestion was. Mark Cuban discussed race in a very reasonable manner that nearly all non-black people would agree on, yet here Cuban is backtracking and apologizing after mass media scrutiny. Honest conversation about race? Please.

    • Ike Eichenberg

      The most offensive thing you can do to a liberal is tell them the truth.

      • Einsatzgrenadier

        Yes. Also, the closer the truth is to reality, the more offended the liberal is.

        • John R

          Yeah, and back up your truth with facts and logical reasoning, now you’re getting REALLY offensive!

    • Hollister Kopp

      Oh, I think you misunderstood. She wants black people to discuss race. Not you, you despicable White European Misogynist Male Oppressor. Hey, I just made up a cool acronym: WEMMO.

    • JohnEngelman

      In a real dialogue on race Jared Taylor deserves to be heard.

      • Laura Dilworth

        it took jt 2 years to publish his last book

        • JohnEngelman

          The success of “A Troublesome Inheritance” should make it easier next time.

    • ElComadreja

      The last thing blacks want is any kind of real discussion about “race”.

  • Ike Eichenberg

    If the leftist race industry keeps attacking Jews, they are going to lose one of their biggest groups of supporters.

  • JohnEngelman

    ‘If I see a black kid in a hoodie and it’s late at night, I’m walking to the other side of the street.

    – Mark Cuban

    There is nothing more painful to me at this stage in my life than to walk down the street and hear footsteps and start thinking about robbery. Then look around and see somebody white and feel relieved…. After all we have been through. Just to think we can’t walk down our own streets, how humiliating.

    – Jesse Jackson

    Remarks at a meeting of Operation PUSH in Chicago (27 November 1993). Quoted in “Crime: New Frontier – Jesse Jackson Calls It Top Civil-Rights Issue” by Mary A. Johnson, 29 November 1993, Chicago Sun-Times (ellipsis in original). Partially quoted in US News & World Report (10 March 1996)

    • Who Me?

      J.J. is by no means the only black that has said he’s afraid of his own kind far more than of any White person. (Check YouTubes by Rev. Manning, T.J. Sotomayer, E.T. Williams, David Carroll…the list goes on.)

  • Juggernaut3000

    So it was Cuban that shot Trayvon?

    Looks like the Mavericks will be up for sale now.

    • Cuban will be OK. The guy is only 55 years old. In addition to being owner of the Dallas Mavericks, he’s owner of Landmark Theaters, co-owner (with Todd Wagner) of 2929 Entertainment, chairman of AXIS TV, and has a net worth of $ 2.6 billion. If I was that wealthy at the age of only 55, I would retire to my 24,000 square foot mansion and tell my critics to go eff themselves. How much more money does the guy feel he needs?

  • Ahnenerbe ᛟ

    I remember last year, the sun was setting when I saw a black shadowy figure moving through the woods and I was relieved it was a black bear instead of a black kid in a hoodie.

  • Medizin

    I wonder if Cuban wears shoes with tassels.

    • curmudgeon

      LOL!

  • r j p

    Cuban seems homosexual to me.

    • IstvanIN

      He’s Jewish and married with three kids. But even if he were gay he shouldn’t have to grovel for speaking the truth. Let’s be real here, there are certain people who look dangerous and are dangerous.

  • watson800

    The hoodie was not the issue. TM attacked z and was slamming Zimmerman’s head against the pavement. He screamed for help. People heard him but nobody would help. Those are the main facts, but the press could only talk about skittles and hoodies.

    • tlk244182

      No, no, no. TM was an “unarmed teenager” who was “fatally wounded” during a “struggle” with a man who merely “said” he feared for his life.

    • ElComadreja

      The hoodie is the uniform of the gang punk, especially the black ones.

      • My black hoodie has a huge red, white and yellow “Extreme Pizza” emblem on the back, and a small one on the left breast. My suspicion, therefore is that this one is the uniform of a pizza delivery driver.

        • ElComadreja

          Do you know how many pizza and other food delivery people are killed every year, mostly by blacks? It must be up there with Alaskan King Crab fishing on the danger scale.

          • It was one of the few jobs I could obtain as a convicted federal felon on the Terrorist Watch List while on federal paper. I had to work a steady job as a condition of not going back. It was my night-time co-workers who wouldn’t deliver to the halfway houses on North Academy. I knew some of those guys when I was at that halfway house, so this was a complete shame. I wanted to help the business expand. I went to the halfway house and delivered the pizza and wings to the office and waited there for delivery to be accepted.

            I was the only one on the crew who ever delivered there. At the halfway house, we were closely supervised, so I was never afraid of the other inmates, and when I returned home, I worked very hard. I remembered what it had been like.

      • Who Me?

        HEY! Wait a minute here! I wear a hoodie when it’s cool out–too warm for a coat, too cold for shirtsleeves–and I’ve NEVER been mistaken for a thug, or a “youth” or a “teen” or any of the other euphemisms for young blacks. Could that have something to do with the fact that I’m a White woman? (And haven’t been a teenager of any kind for many years.)

  • IstvanIN

    We are reaching the point of soviet style control where, like in Sweden where a politician (Michael Hess) was fined for acknowledging the link between rape and Muslim immigrants, even the truth is not a defense.

  • Dr. DA

    Mr. Cuban if you are going say something, stand by it. Otherwise keep quiet, you fool.

    • IstvanIN

      In the New Amerika keeping quiet is the only way to possibly keep your property.

      • Grantland

        “In the New Amerika keeping quiet is the only way to possibly keep your property.”

        These Jews being targeted is meant to teach us exactly that. Quite deliberate, I believe.
        Yes, they are that calculating.

  • Tim_in_Indiana

    So when can we expect Michelle Obama to come to this guy’s defense for at least having and “honest dialog” about race?

    In the interview, which was shown on Wednesday at the GrowCo convention hosted by Inc magazine, he said that overcoming bigotry requires acknowledging internal prejudices. ‘I know I’m prejudiced and I know I’m bigoted in a lot of different ways,’ he said.

    I swear, the noose continues to tighten around the neck of freedom of speech every day. Now you can’t even say that you’re bigoted, and heaven help you if you dare to suggest that everyone is bigoted in some way.

    Don’t get me wrong, I’m not defending this Cuban in any way–I think he’s a contemptible race panderer–I just find it telling that you can now be condemned as “racist” even while desperately trying to be “anti-racist.”

  • Hollister Kopp

    I wish that just once, someone could speak their mind and not apologize.

    • curmudgeon

      AMEN!

  • Anon

    Criticism from whom?
    Seriously. Think about this a second. Blacks and other non-whites, liberals and other degenerate whites have a status in our society barely above that of a criminal. They are scum, literally beneath the notice of someone with money and power.
    So, who is criticizing this person and what vehicle do they use that he would even notice?
    If you don’t think our controlled media (controlled by whom) is a problem, I invite you to notice how those with billions of dollars and real power, grovel and debase themselves over things only a tiny handful of people have a problem with. That tiny handful of people have an illegal monopoly on an important institution.
    Of course, it wouldn’t take much to take that control away from them and force governments, militaries and those who control the world’s money to come to heel over the interests of white people.

  • tlk244182

    I’m sure money frequently changes hands during these dust-ups. And not all of it goes to Trayvon’s “family.”

  • LHathaway

    Why, Cuban even said, “he initially opposed calls to ban him from the NBA, saying it would be a ‘very slippery slope’ if the league forced an owner to sell the team”.

    Free speech is alive and well. This proves it.

    Free love is alive and well, also.

  • 4321realist

    That hoods make eyewitness identification more difficult is exactly why blacks wear them.

    The first few who wore them probably couldn’t be identified after committing crimes, so they passed the word around to their homies and the trend became popular.

    Another well known line of defense blacks use is in rape cases. When a black is arrested some time later after a rape, he claims the sex was consensual, but, as he was leaving, her boy friend happened to see him, so she claimed she was raped.

    That’s a pretty popular defense blacks pass around also.

    Anybody who issues apologies for describing how he reacts to possible threats that have been documented to be valid dangers is beyond help and the groveling is sickening, since it is blacks who need to apologize for creating the negative images they do.

    Why are white weenies such cowards? As in the Duke La Crosse false rape charges where Sharpton screamed about white on black rape, yet white on black rape is almost non-existent, but black on white rapes amount to tens of thousands ever year.

    Cases like that would be an excellent opportunity to create a non-ending narrative on every talk show about the out-of-control black on white rapes, but the white weenies obediently keep their mouths shut.

    This recent Cuban outcry is an expression of a valid concern, because black thugs DO wear hoodies. Couldn’t it be talked about on t.v. endlessly, pointing out the tremendous amount of black crime?

    White weenie elitists are terrified to fight a guerilla war, probably because they wouldn’t know how even if they grew a backbone.

  • DeMarquise Elkins

    What was Trayvon’s Twitter handle, and what did he post there ?

  • racedefender

    If blacks don’t want hoodies to have a stigma or to be stereotypically linked to them, maybe they should stop wearing them at odd times (like in summer) and using them to commit crimes? Just a thought

  • Magician

    Everyone knows who Trayvon Martin is because the media never stopped talking about it even before any verdict was made on Zimmerman

    Very few people know who Eve Carson is

    This picture is funny & true

    • Whitetrashgang

      The George Zimmernan picture is how Trayvon would have looked by age 25 after his 5 year stint in jail for attempted murder had he lived.

    • kikz2

      i always favored the Predator(s) over Alien(s)……..at least they possessed Reason and some semblance of Honor.

  • Right, because they’re really brave to do this 70 years after. These left wingers have all the courage in the world when it comes to people and groups that are either dead, gone or don’t have the power or will to fight back.

    I’m still waiting on FEMEN to drop the bras and storm a mosque.

  • ElComadreja

    Stalin killed on a level that makes Hitler look like an amateur.

    • Stalin was also a binge-drinking chain-smoker. The pipe was only for public appearances; he preferred cigarettes. Hitler was a non-smoking teatotaler.

      • ElComadreja

        So that made him a less efficient dictator/killer?

  • ElComadreja

    Let”s not forget the “monkey with a hand grenade”. Who did everyone think Putin meant, lol?

    • I think the North Koreans’ comments were a bit better. The one about licking up breadcrumbs at a game park while tourists watch in particular was pure gold. Luis put a big smile on my face by reminding me of it.

  • Rhialto

    I am only speculating.

    Cuban & Sterling are both non-Eskimos, perhaps Cuban is trying to divert some of the Liberal hate away from Sterling. By Cuban making Racist comments, the Liberals have a fresh target. Less attention is given to Sterling, who may be better able to regroup and defend himself. Since Cuban’s IQ must be over 150, I’m sure this strategy is well within his mental capacity.

    Just speculating!

    • Grantland

      The whole tribe is in on it. Send the goyim a message: Shut up!

  • So he apologize for something he has no regrets of saying… Some people are just so Unpredictable at times

  • DiversityIsDeath

    Mark Cuban is simply speaking too HONESTLY for the times we live in. He better keep his mouth shut before he is completely destroyed.

  • curmudgeon

    Now the leftists want to prohibit speaking common sense and logic! Packs of these exuberant yoots are worse than wolves. You would have to have a death wish if you are caught in a ghetto area after dark. Come to think of it you aren’t all that safe even in the daylight and always need to be vigilant of your surroundings. Call me racist, but Momma didn’t raise any fools.

  • curmudgeon

    Careful, you are guilty of using logic and common sense. We are not suppose to lvd in reality, only in the rainbow and unicorn utopia of the extreme political left.

  • curmudgeon

    How true!

  • The death toll in China becomes even worse when one consider the war’s direct after-effects: mass starvation in many areas due to the deliberate disruption of farming by the Japanese army, disease outbreaks among people who’s systems were weakened by malnutrition, the continuation for an additional four years of large-scale fighting between the Communists and the Nationalist Kuomintang, and the massacres of the landlord class by the Communists. These effects were all as directly attributable to the war as a killer hangover is the direct result of a night of heavy drinking.