An African singer behind a skin-bleaching cream called ‘Whitenicious’ has tried to justify the name of her product in a TV interview, saying: ‘white means pure.’

Asked what the product’s name meant to her, Nigerian and Cameroonian singer Dancia appeared to contradict herself by saying: ‘White means pure, not necessarily skin, but in general.’

She insisted that the cream is only for covering blemishes, despite an advertising campaign showing her entire body appearing lighter, adding: ‘Some people they don’t feel confident, they don’t feel pure, they don’t feel clean with dark spots.’

Critics have branded the product an ‘abomination’ saying it teaches young ‘girls of colour’ to be ashamed of their skin.

In an interview with Channel 4, Dancia was asked whether she thought the message behind the product was that being white looked better than being black.

She replied: ‘I was not selling that message, the media are selling that message. I didn’t say, buy the cream and look like Dancia.

‘I said seven day, fast acting dark spot remover. It’s called reading comprehension. If people missed that class then it’s not my fault.

‘If they think that their whole body is a dark spot then fine, because that’s not how I feel.’

Among Dancia’s critics is oscar-winning actress Lupita Nyong’o who spoke out against racism in beauty and fashion and warned young black girls not to use bleaching products.

Nyong’o, star of 12 Years A Slave, admitted that when she was younger she wanted to wake up ‘just a little bit lighter’, because she was ashamed of her dark skin.

When asked whether she accepted the point made by Nyong’o, Dancia responded: ‘I don’t accept that. I don’t care about her story. I don’t know her.

‘I’m an adult and if I lighten my skin then that’s my choice, the same as bleaching my hair.’

Skin bleaching is a growing trend in Dencia’s native West Africa, and critics are angered that it appears she is promoting it with her product.

Specifically, the pop star has been criticised for using her own changing skin tone as a marketing technique. Pictures of Dencia taken in 2011 show her with much darker pigmentation compared to the Whitenicious campaign where she appears several shades lighter.

In another attempt at justification, Dencia explains that 50 per cent of her customers are African-Americans, not Africans, adding: ‘I have girls calling me up and crying, thanking me for Whitenicious.’

However, Phinniah Ikeji, from Black Role Models UK, said: ‘This is about the young girls.They see you, they love your music, they love you as a person and they have seen that you were darker before and now you’re much lighter, what’s the message going to be to them?

‘They’re going to think, OK I want to be like her as well and then that affects their self esteem.’

Commenting on the video on YouTube, user AC MC said: Indians and Africans and people of colour need to stop trying to be white and be happy with themselves. This woman needs mental help.’

Another user, tpl89 added: ‘Fake accent, fake hair, fake skin colour. It’s so sad, she must really hate her African heritage.’


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  • Deep down blacks recognize that the White race is the superior race. Thus, they want to be white. But, as I wrote on my blog entry on this story a couple of days ago, if they want to use skin whitener, it’s fine with me. They’ll never be White, but they honor the superiority of the White race every time they use this product.

    • CelestiaQuesta

      I’m going to come out with my own product to sell to blacks called Albino.
      Bleach with fried chicken scent.
      Using song “Whiter Shade Of Pale.”

  • Alfred the Great

    I wonder if there is a market for a skin blackening cream? Probably only in Hollyweird.

    • Anglokraut

      Sure is! Spray-on tanner, tanning beds, and lotions that “accelerate tanning”. Being White is sooooo lame…but so is melanoma, so I stay out of the sun, and cover up when I am outside.

      • Truth Teller

        Tanning is to give the appearance of being rich enough to go on luxury vacations or cruises.

        • Anglokraut

          If this was the 1930s I’d say you were on to something; however, as I am a woman who grew up in the 90s, I can say with some authority on this topic that mimicking the “idle rich” is NOT the reason why young White girls are pressured to tan away their white skin.

          • Tim_in_Indiana

            The trend started around the 1930s, for exactly the reason TruthTeller gave. Tanned skin communicated the message that the bearer could afford to lounge around on the beach and didn’t have to work in an office or factory every day.

          • Anglokraut

            I know why having a tan became fashionable in the 1930s–that’s why I said “1930s”. However, women have long been encouraged to do things for fashion that medical science has shown to be dangerous, e.g.: lead-based cosmetics, whale-bone corsets, etc.

          • Alexandra1973

            Believe it or not, sunlight doesn’t cause cancer, it can actually help prevent it. I just wouldn’t sit out in the sun for extended periods of time right away.

            Me, I tan so easily it’s not even funny. Out for a ten-minute drive, my hands are tanned. I’m a brown-eyed brunette.

            I’ve also read that Southerners have better teeth than Yankees because they’re out in the sun more often–Vitamin D3. That, I think, would explain why people in the UK are ridiculed for their teeth. Less sunlight.

          • Anglokraut

            Cancer is a blanket term that covers a lot of medical problems, but it still can be defined as uncontrolled cellular division. My only living grandparent is my maternal grandmother, and she is diagnosed with a new melanoma growth every two to three years. The strong genetic link to cancer is why I don’t add gasoline to the fire and sit out in the sun. Also, I live in Phoenix, and the sun is everywhere; I call it the “evil day star”.

          • Who Me?

            I stay out of the sun, and cover up if I have to be out in it because I sunburn, literally at the drop of a hat. Once got a sunburn–no kidding–standing in a large picture window for an hour or so looking out at the beautiful expanse of sun shining on unbroken snow. Also the red won’t bleach out of my hair, not even if it’s totally destroyed. I don’t even go there, because I’ve tried on blonde wigs, and the look is atrocious!

          • Alexandra1973

            Fluorescent lighting has been suspected: http://www(dot)ehow(dot)com/facts_6155926_fluorescent-lights-melanoma.html

            I live in NE Ohio myself, not too far from Akron, and I can’t wait for the weather to warm up so I can go out more!

          • BonV.Vant

            There is another factor. Only in the early 20th century did humans start consuming an abundance of polyunsaturated fatty acids or “PUFA”s. These come from vegetable oils. Vegetable oils are very unstable, they oxidize-go rancid_ very quickly. Saturated fats are very stable, they do not oxidize as easily. This is why LARD can be kept on a shelf, unrefrigerated. That is why there were rooms known as “larders”. That is where provisions, especially lard were stored. Beef tallow and coconut oil are also saturated fats that do not spoil quickly.

            Now here is why this fact is important to your health. The cell membranes of all the cells in your body are made with fat. When a diet is low in saturated fats and high in PUFAs, then the PUFAs get used for the cell walls. When this happens the cell walls are very unstable, easily oxidized. The sun is a potent oxidizer. A person who eats little saturated fat and many PUFAs will burn much more quickly when in the sun. People on the web, who do the paleo diet and eat just animal protein and fats, report that they can spend much more time in the sun than they used to, without any sunscreen, and still not burn.

            It seems everything that we were told in the 20th century was wrong. From economics to information about the races and sexes and to diet and medicine. It was as if there was a plot to do us in , as if someone told us to take the road that would lead over a cliff.

          • Polyunsaturated fats readily form free-radicals, and free-radicals are potent carcinogens.

          • Interesting, isn’t it? How it all came together around the same time. A perfect storm of anti-civilization in the West.

          • Truth Teller

            Then why do they pair it with bleaching the hair as blonde as possible with peroxide?

          • Anglokraut

            I have no idea why bleaching out hair is still so popular when the process is so damaging to hair, but the women I know personally who lighten their hair do it because they love how people (men especially) treat them. One can say the same thing about tanning because the process is so damaging to skin, but fashion mags all encourage the readers to “get a little color”.

            I have dark, curly hair and black eyelashes and brows, paired with ruddy pink German skin–I’m not a good candidate for bleaching OR tanning.

          • BonV.Vant

            Very few females these days are going for the Doris Day, Marilyn Monroe “pillowcase” blonde. A person with dark blonde, light brown hair can lighten their hair to a honey color without too much damage, as long as they do not have a lot of hidden red tones. The blueish brownish color bleaches out first, the red tones take much longer to go. Some people can not lighten their hair at all because it just turns red, not lighter.

          • Lola Guin

            I agree. The media tries to make us hate our fair skin. As a young woman in my twenties, I refuse to expose myself to too much sun. My mother and my brother (who has a ginger hair/extremely fair complexion) both have had skin cancer issues and he’s only 13. I won’t chance it. Not to mention, I like having ivory skin. You age slower and it looks cleaner.

        • PvtCharlieSlate

          Sort of like having a big, beautiful lawn around your home. The original message was that you were so wealthy that you could waste resources to grow a crop that was totally useless.

      • BonV.Vant

        Vitamin D is essential to good health. It is one of the greatest cancer preventatives there is. It is also vital for keeping your telomeres long. Regarding Melanoma, the incidence of melanoma amongst merchant marine personnel is highest amongst those who work in the engine rooms and lowest amongst those that work on deck.

        • This is a genuinely fascinating fact. Do you have a source for this? I’d love to learn more.

  • buster

    Well, now they can start to work on the smell.

  • Sharps Rifle

    She still looks like the south end of north bound cattle, no matter what color she is.

  • Anglokraut

    This picture is so photo-shopped, it’s embarrassing to even give it a serious look. The two-toned arms are a start, once you get past the overexposed, washed-out look of this whole mess of an ad.

  • CelestiaQuesta

    Tim Wise should come out with his own blackening skin cream called “BlackPoop.”
    7 day fast acting white skin remover.

    • WR_the_realist

      Tim Wise could get FDA approval for BlackPoop as a sure cure for white skin privilege. He should apply it to his own skin.

  • Luca

    This is a “de facto” admission of White worship and jealousy. Many black Hollywood types like Michael Jackson or Beyonce have tried this to some degree. I have news for all of them: It doesn’t change your DNA.

    • So CAL Snowman

      “It doesn’t change your DNA.”

      In fact it sometimes causes your nose to fall right off of your face.

      • DNA Explains It All

        Probably still an improvement.

  • italian guy

    It’s funny, non-whites bleach their skin, straighten their hair, put contacts on and have plastic surgery to look white, they do this alone and no one is forcing them, but somehow it’s still white people’s fault! i mean, not only they are creeps that holds twisted fantasies (sexually more often then not) toward white people, but it’s our fault for the way we look… f*** logic.

  • JackKrak

    I’m in favor of anything that removes the black

    • Sharps Rifle

      Deportation would do that just fine.

    • r j p

      They can bleach all they want, but it doesn’t remove the black.

    • Romulus

      Disease, famine, war??

  • So CAL Snowman

    Dencia looks like a freak, just like that other one that wants desperately to be White, Nikki Manaj.

    • benvad

      You can bet your life, that when they reproduce, they’ll want a European’s seed. Having mixed children is the latest craze with these women.

      • Anglokraut

        I just don’t see the issue with a wealthy Negress buying sperm from a Nordic sperm bank. It would be nice to have our egg in their nest for a change.

        • ShermanTMcCoy

          Because mulattos are dangerous. A bit more intellgent with a sequoia-sized chip on their shoulders.

        • Chris Granzow XI

          Some of the most racist black people are mixed blacks. Look at people like Farrakhan and Obama. The revolution in haiti (where they murdered whites en masse) was lead by mulattos.

          • Charlie

            One of the main reasons that light-skinned or mixed-race Blacks, seem to be the most Afrocentric and racist against Whites, is simply because of “social overcompensating”, that is, in order to be considered a rank-and-file member of the demographic at large, even though one bears no resemblance to them, one still has to go the extra mile in order to prove oneself…no matter how a mixed-race Black postures themselves, they know deep down inside, that they will never be considered, let alone, accepted as fully Black…mulatto Blacks are also resentful of the fact that, even though fully 50% of their DNA is European, and even, Germanic European, they are still considered “impure”, and not considered part of the White Race…there are mixed-race Blacks, who are actually lighter than Italians, Spanish, Portuguese, and Greeks, and their resentment comes from the fact that, they’re just as lighter as a European of
            Latin/ Mediterranean descent, yet they’re still unwanted…

          • I think it’s even simpler.

            Since the mulatto is not and cannot be truly white, their attitude is that nobody else should be allowed to be white either.

  • pcmustgo

    “Light-skinned” black women truly have it easy in their world. I’ve known many and they are placed on a pedestal among blacks.

    • Einsatzgrenadier

      Lighter-skinned women are more attractive than women who are darker-skinned. It’s no coincidence that the best looking women in the world have light-colored hair, light-colored eyes and pale skin.

      • Lola Guin

        Some of the best looking women in the world are brunette or have auburn hair. I don’t agree with that part of your comment at all. Pale skin is essential, but hair and eye color can vary as far as beautiful women go. So many women dye their hair nowadays, it’s hard to know what a woman’s natural hair color is. Beauty is in the face, the skin, and the body. Hair color and eye color can be totally interchangeable.

  • Jesse James

    If whites are not permitted to wear black face because it is culturally insensitive then they need to be prohibited from whitening their faces. We need to beat them down using their own annoying PC reasoning. Wherever their is a black professional association or club we should start exclusive white counterparts. Either the laws apply to everyone or we should refuse to obey them. If whites don’t have enforceable civil rights then we shouldn’t respect anyone elses civil rights. If whites can’t have exclusive neighborhoods and schools then blacks can’t have them either. Don’t accept second class status in our own country.

  • Einsatzgrenadier

    This isn’t necessarily white worship, nor does non-white preference for lighter and whiter skin have anything to do with European colonialism. According to cross-cultural anthropological data, men the world over prefer lighter-skinned females. Even in ancient societies, such as those of Greece and Rome, men idolized pale skin. As a matter of fact, light skin in females has universally been regarded as more aesthetically pleasing than dark skin and as a sign of femininity. Sexual dimorphism in skin color probably evolved because Vitamin D synthesis was necessary for lactation.

    • IstvanIN

      Lighter skin used to mean wealth, because you weren’t working in the fields. It also meant youth, because years of sun exposure wrinkles and darkens the skin permanently. It males me very sad to see young white girls obsessed with tanning. Not only do they look ugly with a blotchy tan and ruining their future health, they are going to look like hags after 40. I work with women in their mid to late 50s who spent years tanning and their skin looks like crepe paper. My 75 year old mother has smoother skin.

  • Tim_in_Indiana

    Asked what the product’s name meant to her, Nigerian and Cameroonian singer Dancia appeared to contradict herself

    Only time they can criticize a black is when they think she is being disloyal to the black race, as in this example. But blacks can be about as insulting to whites as they wish, and it’s no problem. Get the picture?

  • GeneticsareDestiny

    Among every race, the women have lighter skin, on average, than the men. Because of this, humans of all races are biologically pre-dispositioned to associate lighter skin with femininity, since it was a reliable indicator of sex in the ancestral environment, where everyone lived surrounded by only their own race.

    This is why all over the world, dark-skinned women are obsessed with getting their skin to be as light as possible, while dark-skinned men are not.

    This actually, surprisingly enough, isn’t a racial issue. Even if whitey didn’t exist and had never existed, black women would still want lighter skin.

    • Romulus

      She looks like an uglier version of Kim kardashian.

      • IstvanIN

        No one could be uglier than a Whoredashian.

        • ShermanTMcCoy


        • BonV.Vant

          Bruce Jenner

    • Natassia

      Likely because lighter skin was also a status symbol: the darker your skin, the more likely it was that you had to labor outside, regardless of race.

  • benvad

    These Nigerians are a riot. They want to lighten up and mimic Europeans. I love it that they’re not P.C. at all.

  • bubo

    Don’t over do it. They eat albinos in many parts of Africa.

  • MBlanc46

    How sad for the race deniers. The Africans are not staying on message.

  • Natassia

    Leftists are such ****-tards. They applaud the man who hates being a man and so has his male parts removed, but God forbid someone wants to lighten their skin tone. Why is it that tanning is okay, but skin lightening is not? And why are s.e.x.-change operations okay but skin lightening is not? **** all these people and their perverted double standards.

  • Easyrhino1

    I don’t believe this woman gives a damn about being Whiter, it’s all about profit. If she could make more money with a cream that turns skin dark she’d be selling that.

    • DNA Explains It All

      Oh yeah I see the world lining up to buy that!

    • BonV.Vant

      The joke will be on her in a few years. These creams destroy the skin and they end up getting what appears like blackish bluish road rash.

  • ShermanTMcCoy

    Beauty is only skin deep. Negroid is to the bone.

  • Chris Granzow XI

    “7 Day Fast Acting Dark Spot Remover”
    Lol. It looks like she removed a hell of a lot more than just one “dark spot.”

  • BonV.Vant

    That is a lot of asian hair!


    Nice Hair Hat……

  • If Afritards want to spend their money slathering dangerous chemicals onto their skin, I’m just fine with that.

  • Chris Granzow XI

    Not really. It seems like every week I see a news article where one of these light-skinned blacks attacked or murdered a white person.

  • Anglokraut

    Moving is exactly what I will be doing this year, though I don’t yet know to where.

    • Lola Guin

      I love New England, personally. I grew up in Southern California and I hated the lack of seasons and constant sunshine. I love the cold and the wintery air that we get for about half the year up here. I would move further north if I could, but there isn’t much further to go, I’d end up in Nova Scotia or something if I went any further. If you want less sunshine, get out of the Southern/Western states and move either to New England or the Great Lakes area, but only if you like snow. If you don’t, then you’d probably regret it. 🙂