Posted on December 13, 2013

GOP 2014 Strategy: Attract Minority Votes, Reinforce Red State Strongholds

Katie McHugh, Daily Caller, December 13, 2013

Republicans plan to target Hispanics and other minorities for votes while building stronger state parties to turn swing states red, The Daily Caller has learned.

GOP operatives and political staffers gathered in Washington, D.C. from Monday to Wednesday for the Republican National Committee’s political staff training conference, “The New GOP Model For Campaigns,” to hash out a winning strategy for the upcoming elections. The GOP plans to entrench grassroots organizers in Democratic-leaning communities to cultivate support from blacks and Hispanics and buttress red state strongholds, which are key to not only maintaining a majority in the House, but retaking the Senate and presidency as well.

RNC Political Director Chris McNulty touted New Jersey Gov. Chris Christie’s recent re-election victory as a path forward for other Republicans: Christie held onto the governorship in a blue state thanks in part to inclusive campaign messaging, a strong “ground game” and bilingual phone banking.

Future Republican victories hinge on capturing the growing minority vote, McNulty said, according to a Daily Caller source at the conference.

“Minority engagement is the front line in the [fight for the] House of Representatives,” McNulty said. “We will know we’ve made it when we can elect Susana Martinez and a white Anglo guy anywhere.”

“We can have a transformative candidate,” he continued, but Democrats will hold the upper hand if the GOP does not “conduct outreach to minorities.”

McNulty’s predecessor and senior adviser to Christie Mike DuHaime also praised the power of bilingual messaging.


The GOP must invest in minority communities for long-term electoral success, according to DuHaime, noting that in 1900, Republicans handed out flyers in Chicago, Ill. in over 100 languages to reach out to new immigrants.

“We need to be at the forefront of this again,” he said, encouraging activists to “engage with people we normally wouldn’t think we would associate with” and go where “you’re not comfortable.”

An audience member said that every future GOP campaign should “always have a minority on the ticket,” according to TheDC’s source. DuHaime agreed, later pointing to New Mexico Gov. Susana Martinez as an example of a model leader.

RNC Chief of Staff Mike Shields emphasized the need for strong, consistent feedback from GOP field representatives shaping Republican messaging to blacks and Hispanics.

The party, Shields said, “needs to have a realistic outlook on the coming demographic changes” and must learn to “listen” to growing Democratic-leaning constituencies.

Former Speaker of the House and 2012 presidential contender New Gingrich gave a more blunt assessment: The GOP “has no idea what [it’s] doing.”

The GOP is ”trying to build a coalition that can be a growing force for a long time” and must learn to “manage diversity,” Gingrich explained.