Posted on March 5, 2024

Miami Beach Is ‘Breaking Up’ With Spring Breakers

Daysia Tolentino and Sam Brock, NBC, March 4, 2024

The city of Miami Beach sent out a strong message to spring breakers this month: “We’re breaking up with you.”

The Florida city released a new ad campaign Friday in which it outlined its plans for stricter rules for tourists.

The social media campaign comes a year after Miami Beach declared a state of emergency following two fatal shootings during spring break. It was the third year in a row that Miami Beach had to enact emergency measures to control disorderly crowds.

The video ad shows a number of people, who appear to be locals, “breaking up” with spring breakers. It calls out visitors who “want to get drunk in public and ignore laws” rather than enjoy the city’s culture. It also shows clips of the chaos from last spring break and calls the incidents “our breaking point” {snip}

Miami Beach officials said the city would implement curfews, bag checks, restricted beach access, DUI checkpoints and expensive parking fees. It also said it would increase law enforcement.


Last year, one Miami Beach commissioner said police were “outnumbered by a lawless crowd that just can’t be controlled,” NBC News reported then. Hundreds of arrests were made and dozens of guns were confiscated during last year’s spring break.