Posted on August 3, 2022

Google Adds a Tag to Identify Asian-Owned Businesses in Search and Maps

Jasmine Hicks, The Verge, August 3, 2022

Google is adding a label to help searchers easily find businesses that self-identify as Asian-owned. {snip}

In July 2020, Google introduced its label to focus searches seeking Black-owned businesses, in September 2021, Google added a Latino-owned tag, and most recently in June, the company added LGBTQ-led businesses {snip} Asian-owned businesses will be identified by a red and orange flower.

Like we’ve seen with the other tags, now searchers can easily find Asian-owned businesses through a Google search and via Google Maps. Business owners who have already created a verified business listing with Google can add the label by opting in, and can also opt-out at any time.