Posted on April 27, 2021

Alaska Airlines Reveals New Airplane Livery Spotlighting Diversity

David Slotnick, The Points Guy, April 26, 2021

Alaska Airlines revealed its latest livery today, taking a stand for diversity, equity, and inclusion.

The carrier partnered with its Black Employee Alliance employee resource group to design its “Our Commitment” aircraft, which also bears the logo for the UNCF, the philanthropic organization that provides scholarship assistance for Black students and at Historically Black Colleges and Universities (HBCUs). {snip}


The right side of the plane reads “education is the most powerful weapon we can use to change the world,” quoting Nelson Mandela, while the left side reads “the time is always right to do what is right,” a quote from Dr. Martin Luther King, Jr.

Along with the livery itself, Alaska said it would donate one million miles annually to support students attending HBCUs {snip}