Posted on January 15, 2021

Apple Announces New Projects Related to Its $100 Million Pledge for Racial Equity and Justice

Romain Dillet, TechCrunch, January 13, 2021

Last June, Apple committed $100 million to a Racial Equity and Justice Initiative (REJI). {snip} Today, Apple is sharing some of its work as part of the initiative.

“We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long {snip}” Apple CEO Tim Cook said in a statement.

The company will contribute $25 million to the Propel Center, an innovation and learning hub for Historically Black Colleges and Universities. It is going to be both a virtual platform and a physical campus in the Atlanta University Center. {snip}


In downtown Detroit, the company will also open an Apple Developer Academy focused on young Black entrepreneurs. {snip} It’ll be open to all learners across Detroit and teach valuable skills for entrepreneurs, creators and coders.


The third effort is focused on investment opportunities for Black and brown entrepreneurs. Apple will invest $10 million with Harlem Capital, a VC firm based in New York. {snip}

Apple is also investing $25 million in Siebert Williams Shank’s Clear Vision Impact Fund. Finally, Apple is making a contribution to The King Center.