Posted on January 15, 2021

Apple Announces New Projects Related to Its $100 Million Pledge for Racial Equity and Justice

Romain Dillet, TechCrunch, January 13, 2021

Last June, Apple committed $100 million to a Racial Equity and Justice Initiative (REJI). {snip} Today, Apple is sharing some of its work as part of the initiative.

“We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long {snip}” Apple CEO Tim Cook said in a statement.

The company will contribute $25 million to the Propel Center, an innovation and learning hub for Historically Black Colleges and Universities. It is going to be both a virtual platform and a physical campus in the Atlanta University Center. {snip}

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In downtown Detroit, the company will also open an Apple Developer Academy focused on young Black entrepreneurs. {snip} It’ll be open to all learners across Detroit and teach valuable skills for entrepreneurs, creators and coders.

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The third effort is focused on investment opportunities for Black and brown entrepreneurs. Apple will invest $10 million with Harlem Capital, a VC firm based in New York. {snip}

Apple is also investing $25 million in Siebert Williams Shank’s Clear Vision Impact Fund. Finally, Apple is making a contribution to The King Center.

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