Posted on April 8, 2016

Gap Kids Ad Ignites Twitter Ire, Draws Accusations of Racism

Keri Blakinger, NY Daily News, April 5, 2016

Gap Kids has issued an apology after releasing an ad campaign image that some say has racist implications.

The brand’s Ellen DeGeneres kids’ clothing line released its newest campaign Friday, with one picture featuring four members of an all-kid circus troupe. Controversially, a white troupe member is leaning on her black peer’s head.

The company captioned the image, “Meet the kids who are proving that girls can do anything.”

The post immediately incited a backlash on Twitter.

“Proving girls can do anything . . . unless she’s Black,” wrote one user. “Then all she can do is bear the weight of White girls. #EpicFail.”