Bye Bye, Bile? Websites Try to Nix Nasty Comments

Barbara Ortutay, My Way, December 26, 2013

Mix blatant bigotry with poor spelling. Add a dash of ALL CAPS. Top it off with a violent threat. And there you have it: A recipe for the worst of online comments, scourge of the Internet.

Blame anonymity, blame politicians, blame human nature. But a growing number of websites are reining in the Wild West of online commentary. Companies including Google and the Huffington Post are trying everything from deploying moderators to forcing people to use their real names in order to restore civil discourse. Some sites, such as Popular Science, are banning comments altogether.

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What websites don’t want is the kind of off-putting nastiness that spewed forth under a recent CNN.com article about the Affordable Care Act.

“If it were up to me, you progressive libs destroying this country would be hanging from the gallows for treason. People are awakening though. If I were you, I’d be very afraid,” wrote someone using the name “JBlaze.”

YouTube, which is owned by Google, has long been home to some of the Internet’s most juvenile and grammatically incorrect comments. The site caused a stir last month when it began requiring people to log into Google Plus to write a comment. Besides herding users to Google’s unified network, the company says the move is designed to raise the level of discourse in the conversations that play out under YouTube videos.

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Anonymity has always been a major appeal of online life. Two decades ago, The New Yorker magazine ran a cartoon with a dog sitting in front of a computer, one paw on the keyboard. The caption read: “On the Internet, nobody knows you’re a dog.” At its best, anonymity allows people to speak freely without repercussions. It allows whistle blowers and protesters to espouse unpopular opinions. At its worst, it allows people to spout off without repercussions. It gives trolls and bullies license to pick arguments, threaten and abuse.

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The Huffington Post is also clamping down on vicious comments. In addition to employing 40 human moderators who sift through readers’ posts for racism, homophobia, hate speech and the like, the AOL-owned news site is also chipping away at anonymous commenting. Previously, anyone could respond to an article posted on the site by creating an account, without tying it to an email address. This fall, HuffPo began requiring people to verify their identity by connecting their accounts to an email address.

“We are reaching a place where the Internet is growing up,” says Jimmy Soni, managing editor of HuffPo. “These changes represent a maturing (online) environment.”

This doesn’t mean that people have to use their names when commenting. But Soni says the changes have already made a difference in the quality of the comments. The lack of total anonymity, while not a failsafe method, offers people a “gut check moment,” he says. There have been “significantly fewer things that we would not be able to share with our mothers,” in the HuffPo comments section since the change, Soni says.

Newspapers are also turning toward regulated comments. Of the largest 137 U.S. newspapers–those with daily circulation above 50,000–nearly 49 percent ban anonymous commenting, according to Arthur Santana, assistant communications professor at the University of Houston. Nearly 42 percent allow anonymity, while 9 percent do not have comments at all.

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