Rise of the Conservative Latinos

Geraldo L. Cadava, Ozy, November 23, 2013

Chris Christie’s re-election as governor of New Jersey earlier this month sparked another round of speculation that he would run for president in 2016, and, this time around, that he might choose New Mexico’s Republican Governor Susana Martinez as his running mate. In the homestretch, Martinez stumped for Christie in areas of New Jersey densely populated by Latinos. Statewide, he won a majority of their votes, even more than the vaunted 40 percent that George W. Bush won in the 2004 presidential race.

Democrats dismissed Christie’s success among Latinos as an anomaly that was due to his charisma and praiseworthy response to Hurricane Sandy. They noted the different outcome in Virginia, where Democrat Terry McAuliffe defeated Republican Ken Cuccinelli, who drew attacks for mentioning rat control and immigration policy in the same breath. {snip}

Republicans are eager to avoid an embarrassment in 2016 like the one they experienced in 2012. They attributed Mitt Romney’s defeat in no small part to his poor showing among Latinos. {snip} Last month, the RNC allocated $10 million to outreach, hiring directors such as Jennifer Sevilla Korn—the former director of the conservative Hispanic Leadership Network—and sending foot soldiers to more than a dozen states to convert Latinos.

So far, Senators Marco Rubio and Ted Cruz have captured most of the headlines, but with support from groups like the Republican National Hispanic Assembly, established in the late 1960s, and newer ones including the Latino National Republican Coalition and the Future Majority Caucus, scores of Latino conservatives have won elected positions across the country. The Future Majority Caucus wants to recruit more than 100 Latino Republicans to run for office in the near future, boasts about its multimillion-dollar fundraising successes and claims responsibility for helping to elect 15 new Latino Republicans in nine states in 2012 alone. {snip}


Will a generally conservative platform that largely avoids appeals to the politics of ethnicity win the support of Latino voters? Perhaps. This is another reason to take Christie’s success among Latinos seriously. Many have noted that Latinos aren’t a politically coherent group. To win their support requires microtargeting specific Latino communities. President Obama used this strategy to great effect, placing distinct ads among Cubans and Puerto Ricans in Florida, for example.


But as part of Christie’s re-election campaign, a Mexican American from New Mexico appealed—apparently successfully—to the largely Puerto Rican and Dominican Latinos of New Jersey, where Mexicans and Mexican Americans account for only 14 percent of the Latino population. Might this suggest the potential of a generically conservative crossover appeal? If I were a Democratic strategist, I wouldn’t bet that it doesn’t.

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  • Manaphy

    There’s a reason Christie won by a substantial margin among Hispanics in state that’s 65% Democrat (based on party registration). It’s because the leftists and Hispanics are perfectly comfortable with him. Remember how he was nowhere to be seen last month when Tea Party & Anti-Amnesty/Pro-white/Less immigration Republican Steve Lonegan could have used him to win against rabid Anti-White Corey Booker in the senate election? Christie didn’t ever show up because he knew that it wasn’t in his own self interests. That is the kind of guy we are dealing with here.

    • Pro_Whitey

      Moreover, I understand he could have scheduled the special election to occur the same day as the gubernatorial election, but did not do so lest he be crushed by the coattails of Cory Booker. And the Dems, I think obligingly, put up a nobody so that he could crush her. I think the Dems are playing the GOP establishment like a musical instrument, trying to get them to stampede in favor of amnesty and into disaster.

      • Manaphy

        Dems want Christie to be the GOP nominee because he does not differ with Hilary Clinton on any major issues and holds pretty much the exact same positions as her. The only difference is that he has an (R) next to his name. The Democrats know that if Hilary loses to Christie, then he will probably pursue the same liberal policies that she would have and the Democrats would still have their way. However, if a Pro-white conservative (someone like Jeff Sessions) wins the election, then conservative policies would be pursued and the libs would not have their way for at least another four years.

        • 1. Because he’ll lose to whichever Democrat

          2. But even if he happens to win on a fluke, he’s so liberal that the Democrats win anyway.

    • Sick of it

      Christie being pro-amnesty is the most likely reason he’s popular with Hispanics. Conservatives cannot be pro-amnesty unless they want to “conserve” a North American Union rather than the United States of America.

  • Puggg

    A one election fluke based on Christie being so liberal.

  • JohnEngelman

    If the GOP tries to have a big tent on the immigration issue it will end up with a half empty tent. Business owners and Hispanics want more immigration. The Republican base wants fewer immigrants. For both sides this is a highly salient issue. There can not be a compromise.

    • Sick of it

      Small business owners do not want Hispanic immigrants, just major corporations.

      • Fighting_Northern_Spirit

        Even small business owners and property owners can be pro-amnesty, or won’t fight it very hard. More bodies = lower wages, higher rents. I have a friend who owns rentals in Lake Balboa and Burbank and who loathes hispanics and blacks with a passion. Even she will use “the amigos” (from her church) for repairs, maintenance and tenants.

        • Sick of it

          I’ve noticed that people who own rental properties tend to have little in the way of a belief system, other than getting and keeping as much money as possible. Regardless of the part of the country or family background.

  • sbuffalonative

    Republicans are eager to avoid an embarrassment in 2016 like the one they experienced in 2012. They attributed Mitt Romney’s defeat in no small part to his poor showing among Latinos.

    Romney’s loss had little to do with Hispanics and a great deal to do with his position on illegals and a ‘progressive’ liberal MSM that gleefully worked to demonize him.

    I have no doubt there are conservative Hispanics but their numbers are small and cannot offset the number of liberal Democrat Hispanics. It’s like drinking salt water to quench your thirst. Eventually it will kill you.

    • Puggg

      Now I know that Rmoney could have gotten every hispanic voter to vote for him and changing nothing else, he still would have lost.

      • Pro_Whitey

        Maybe not all, but it would have had to have been about 73%, just about the opposite of the election results. Had he instead inspired lower and middle class whites in PA, OH, and IA to show up to the polls, he would have won.

        • That 73% figure was based on what turned out to be an overestimation of the Hispanic vote as a percentage of a whole. So the real figure is higher than 73 but less than 100.

          But there’s one thing these wizards (lizards) of smart have forgotten. Economists and accountants use the Latin phrase “ceteris paribus” all the time. It means holding everything else the same. Yeah, you can say that Willard would have won keeping every other vote the same but only altering the Hispanic vote up to 73% (or whatever) for him.

          But ceteris paribus hardly exists in the real world, and definitely not in the real world of electoral politics.

          What you do to get one single person to vote for you is wasted effort if more than one person who would have voted for you doesn’t vote for you in reaction to what you had to do to get the first person to vote for you. It’s still a waste if it’s a one for one tradeoff. It’s only not wasted is if it’s a one-for-less than one tradeoff.

          Sure, Romney could have found a way to get 73% of the Hispanic vote, in theory. But in doing so, that which he would have had to have done to get 73% of the Hispanic vote means he would have lost numerically speaking far many more white votes, so he still would have lost.

          I wouldn’t want to be part of a party that got any substantial voting percentages from blacks and non-white Hispanics. Because I know what black voters and NW Hispanic voters want, what it takes to get their votes, and those are things that are bad for me and bad for most white people.

          Meanwhile, 700,000 more white votes in four states, and we’re saying “President Romney” right now. It’s a little more than a rounding error, 700k votes, but in the realm of a national election with a 129 million voter body politic, getting 700,000 extra votes either from the non-voting universe or from other candidates is the equivalent to an easy layup in basketball with no defenders around.

          • jane johnson

            In economic terms, the opportunity cost of pandering to hispanic voters is way too high.

          • Pro_Whitey

            Good points. So the MSM narrative that the GOP has to pander to hispanics (as some call it, the his-panic) turns out to be even more bull bleep than I thought. There’s no limit to what the left can say with their willingness to lie through their teeth. As for me, I’m hoping for Republican politicians to get their heads out of their butts. I hope Jeff Sessions will get re-elected and then go for the White House.

          • Re-election? To the Senate? In probably at least a fairly good red year in 2014? From Alabama? Yeah, and also, death and taxes.

            Now, will he run for President? The way I caterwaul around one comment section to another to another calling him the 45th President, I know it’s a matter of from my mouth to God’s ears. But I’ve also developed a good sense of watching people’s actions and not their words to draw the right inferences. Totally stepping back and disregarding my rooting interests, he’s acting like he has national ambitions.

    • DLRisVH

      Gary Johnson received 1.2 million votes and something like 3.4 million registered Republicans didn’t vote because they felt Romney wasn’t conservative enough.

      • I don’t know if I’d want many of Greg Johnson’s voters.

        • Jefferson

          Most Gary Johnson supporters are one issue voters who only care about legalizing all drugs so that they can get high anywhere and anytime.

          While I am in favor of legalizing drugs, it is not the number 1 issue that is most important to me. Not by a long shot.

    • Jesse James

      If they keep chasing these Hispanic voters they will lose a thousand white votes for every Hispanic they gain. Most of these are conservative voters who would never vote for a Demonrat but they will stay home if the GOP keeps pissing on their base.

      • Sick of it

        I doubt they care because this is clearly a one party system which does not have American interests in mind.

  • bigone4u

    As Republicans ignore white interests, whites should ignore Republicans. Let the Republicans eat cake, as Marie Antoniette might say. Or tortillas, if that’s their preferred diet.

  • Lewis33

    My Catholic priest has been selling this snake oil for years now. I am not buying it.

    • willbest

      My evangelical church is too. Apparently, because 1 in 250,000 illegals or whatever joins our church the other 249.999 must be okay as well.

      • Katherine McChesney

        I’ve now found a ‘beef’ I have with my church. The school is giving Spanish lessons to the students.

        • IstvanIN

          I actually favor this because we might as well understand the enemy of the invaders.

      • Sick of it

        My mother attends a kind of out there church, but they are against amnesty. I’ve known liberals who were against amnesty as well, which probably explains the huge support for sealing the borders a few years back.

    • Gerald Michael

      Tell your priest that if the Church wants all of the illegals here, then the Church can let all illegals and their children attend parochial schools, colleges, universities and be treated by Catholic hospitals for free, free, free. It is called compassion. Shove it in his face like I did my priest. I also told him he was a religious bigot because the average non-Catholic taxpayer should not be footing the bill for the illegals on whose behalf the church agitates.

  • Jesse James

    Let’s watch the GOP try to surf this pipe dream. I can tell you how it ends, the wave of Hispanic voters who in great majorities ALWAYS vote Democrat crashes over them and they drown. The GOP will cease to be a national party if they keep chasing the non-white rainbow.

  • “Conservative Latinos”

    Who voted for Krispy Christie because he’s for ObamaDontCare.

    That’s right, I said it.

    Didn’t join the lawsuit against it that Ken Cuccinelli started, was one of the first Republican governors to sign off on establishing a state exchange.

    If it walks like a duck and quacks like a duck…

  • Spartacus

    Secession is the only answer, appeasing to the rape-apes will only make it worse.

  • [Guest]

    And these “conservative” Latinos are openly pro-Latino and favor government preferences and benefits of all kinds, including the greatest possible transfer of wealth, for themselves. Right?

    >>>Last month, the RNC allocated $10 million to outreach, hiring directors … and sending foot soldiers to more than a dozen states to convert Latinos.

    What foolishness.

  • Luca

    Okay, I will take the other side of the argument for the sake of playing “Devil’s Advocate.”

    First of all, Latinos generally consider themselves as left-leaning independents. Gallup says when initially polled 50% considered themselves independents. Secondly, they are a large and growing demographic, Thirdly, Latinos when compared to blacks will generally work and request benefits. Blacks prefer not to work.

    I believe they can be persuaded when another Hispanic is talking to them. They have a stronger work ethic and sense of pride than blacks. If you were to ask then if they want to be known as a welfare takers or successful workers I believe they will take work in greater numbers than blacks.

    According to a CNN poll, immigration is actually low on their list of priorities. Healthcare, unemployment and economic growth are their top three issues.

    I guess what I am saying is I’d rather see Hispanics voting republican, and there is a viable chance for it, than to see Hilary, or some other lunatic liberal in office and running the country further into the ground where Obama left off.

    The question begs, what other practical solution exists?

    • Andy

      I’d like to see Hispanics voting republican, too. I just think it’s very unlikely to happen on a large scale.

  • Marc Zuckurburg

    The time for comprehensive immigration reform is now.

    Comprehensive immigration reform will raise wages and salaries, strengthen national security, prevent terrorism, enhance our domestic crime-fighting ability, ensure that we continue to encourage the best and brightest to partake of the American dream, enhance our competitiveness and our ability to innovate, and make America more prosperous.

    Make my immigration reform comprehensive, please!

  • IExpatinWarsawO

    Hey Zuckurburg: Of course your a proponent of open borders and unfettered immigration. You want a cheap labor pool. You hire a lot of J type visa immigrants, mostly from India; like
    you can’t seem to find enough qualified U.S. born workers so you have to recruit people from foreign countries. Thus driving down wages for U.S. born citizens. Your basically just another yuppie hypocrite.

  • Triarius

    Oh, THERE are the conservative latinos. My bad, I couldn’t see them before since they were hiding behind all the rational liberals, patriotic marxists, and moderate muslims, all tucked away in those low-crime, all-black neighborhoods.

    My bad reuplicans. Now you will surely win the next election.

  • Jackryanvb

    It’s a fallen world. With Hispanics, we can have success by networking with Whiter, higher caste Hispanics, Mexican and Central American peasant dark Indians and Black Dominicans and their degenerated Gang Banger relatives in LA and Chicago are on the lowest end. Hispanics like to move up, marry up in their personal lives, that doesn’t mean they will vote Republican same as middle class and even wealthy Northeastern Jews lived like wealthy WASPs but voted like poor Puerto Ricans.

  • Brady

    Do conservative Latinos exist? Yes.
    Is supporting lax immigration control going to appeal to them? No.

  • emiledurk16

    ,” that he might choose New Mexico’s Republican Governor Susana Martinez as his running mate. ”
    How about choosing a white male with nationalist penchants and a sense of his European heritage.
    The implication is obvious.
    Christie knows that sane people will tend to vote for someone of their own race.
    That’s normal behavior except for a lot of demented whites.
    What he’s saying is that if I have an Hispanic women, I can hit the daily double.
    I can reap the political correctness benefits by A) selecting a women and B) making it an Hispanic woman.
    i.e…do whatever it takes to win
    I agree with Spartacus……..secession…..peaceful if possible…….not peaceful if necessary.

  • scutum

    Let me set something straight here. On a national level Hispanics are not yet that big a voting block. The claims of the Republican establishment that the Republicans lost the last election because of the Hispanic vote is a canard. The Republicans lost the last election for two reasons and two reasons alone. They nominated another establishment loser as a candidate and they antagonized female voters. The Democrats were smart enough to capitalize on this with “the war on women”. There are a lot more female voters than either Hispanic or white male voters, especially constitution loving white male voters. In summation, never trust anything you hear from the Republican establishment about Hispanic voting patterns. Everything they say is an attempt to advance their hidden agenda of open borders and more cheap labor.