RNC Chairman Stakes His Legacy on Winning over Minority Voters

Jonathan Easley, The Hill, March 2, 2013

Reince Priebus is staking his legacy as Republican National Committee chairman on improving the party’s performance with minority voters.

“I just sort of reached a boiling point on the issue,” Priebus told The Hill in an interview at RNC headquarters on Friday. “I want to fix these problems.”

In the 2012 election, President Obama won 93 percent of the black vote, 71 percent of the Hispanic vote and 73 percent of the Asian vote, helping him coast to a victory over Republican Mitt Romney.


Priebus says he plans on being remembered as the Republican chairman who changed things for his party.

“Our legacy is going to be that we were the RNC that actually turned the talk into action and cared most about moving the dial, not a couple of good stories that we could spin out and have a few good days here and there, but have a long-lasting change for the future of our party and our country,” he said in an interview.

Priebus spoke shortly after an RNC event saluting “black Republican trailblazers” at the Capitol Hill Press Club. Speaking to a room full of predominantly black businessmen, community leaders, party activists and dignitaries, Priebus said he was committed to “building long term, lasting, genuine, and authentic relationships” in places where the Republican Party “just hasn’t been.”

“We’re here because we know we need to grow our party,” Priebus told the group. “We must take our message to every neighborhood and every community, and as we know, we’ve got a lot of ground to make up with the black community.”


The RNC’s Growth and Opportunity Project is taking a two-pronged approach in addressing these challenges—one that focuses on micro-targeted community-based outreach, and one that communicates a more positive broader message that voters can connect with emotionally.


The RNC’s grassroots overhaul will address everything from “technology, data sharing, demographic issues, voter outreach and inclusion, to our primary system and the debate calendar,” an effort that Priebus said would be “extraordinarily expensive.”


“In order to start winning presidential elections, I think we have to start winning over people’s hearts,” Priebus said. “It’s an emotional vote and it’s a cultural vote. I think at times we divorce ourselves from the culture. We shouldn’t.”


Priebus acknowledges it will take time for these new initiatives to gain traction and for these new messages to sink in.

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  • Well, he can forget about Ben Carson:


    Reince Priebus is staking his legacy as Republican National Committee chairman on improving the party’s performance with minority voters.

    Much like an 80 IQ moron enrolling in calculus, you know what the outcome is going to be.

    • Liberalsuck

      The GOP is so desperate to find black conservatives that anytime a black person says something that is slightly to the right of Joseph Stalin that they get all excited and then discard them when it’s not their dream token black. They seem to forget all the blacks they have had in their movement who turned on them by siding with their blacks and constantly accusing the GOP of being racists (like Colin Powell). When will they learn?

      • Romney was a guest on Fox Noise Sunday yesterday, and he basically dwelled on the same point, that he didn’t do a good enough job reaching out to minority voters.

        To borrow Chicago Cubs fans’ favorite phrase…there’s always next year, or next decade…or next century…or something like that.

        • The__Bobster

          Yeah, it’s hard to believe that RINO is so naive. He lost because he betrayed his White base, not because he didn’t win unobtainable minority votes.
          And he also said he didn’t realize how popular Obongocare was with the voters? What voters, the 47% he never had a chance of winning over?

      • C_C_Conrad

        They will learn just like the Quakers learned in 1755. >WILDERNESS EMPIRE??!!

      • Katherine McChesney

        Republicans are trying to find their token minorities to parade before the leftists. It’s all a fake stance they’re taking. Instead of being concerned with issues they’re selling out to political correctness.

    • Well, he can forget about Ben Carson:

      Sure can he wont last very lpong, he has an ego as big as Texas and a chip on his sholder as big as Dallas…….

    • HadEnough

      Well, if what Carson is saying is code for saying the Negroes shouldn’t have semi-autos, then I’m all for that.

      • Someone should ask him: What is it about cities that make guns behave so badly? What is it about rural areas that make them behave so well?

        It doesn’t take a brain surgeon to answer that!

  • SmithandSmith

    In other words, they’re gonna continue taxing White People to pay for all the non-whites just like they always have except now, all the “republicans” will be non-white.

  • MikeS

    Well then, his legacy won’t amount to much will it?

  • Reince Priebus, another Karl Rove, and another dismal election coming up. Did he take the Karl Rove Amnesty Plan (K.R.A.P) as gospel?

    • The__Bobster

      I suspect he took the Sheldon Adelson millions instead.

  • MekongDelta69

    What the RNC babbles is the same as always, so it doesn’t matter who heads it.

    I just think the name, “Reince Priebus” is cool.
    /heavy sarc

    • bigone4u

      (sarcasm) Maybe there are blacks hidden away in his family closet. Prince Reince Abraham Lincoln Jones D’Shawan Washington could be an ancestor.

  • thurlow

    Time to move.

    • The__Bobster

      Where? All White countries are being infected.

      • C_C_Conrad

        We have run far enough all ready.

      • GM (Australia)

        “All white countries are being infected” (good description). Here in Australia we have a Federal election in September, both mainstream parties are being very PC to include minorities.

    • BellaCosa

      I’d give just about anything to find a new frontier that whites could settle and build into a new sovereign state… Just about anything…

      • GM (Australia)

        I was waiting for someone else to make a reply here, perhaps with some real ideas.

        Unfortunately space colonies are just the stuff of fantasy but a lot of high minded idealists have tried to find a new frontier, the Pilgrim Fathers tried and were eventually successful but as you say there is nowhere left to go. A group of Australians tried to found a Utopia in Paraguay of all places back in the late 1800s, total failure. Lots of high minded Brits who were frightened of socialism following WW2 all migrated to Rhodesia, sadly the rest is history. Australia was whites only up until the mid 70s but the international do-gooders put and end to that also.

        Liberia was established as a homeland for Blacks, but they don’t seem to want to go there.

        Has anyone out there got a good idea for the new frontier?

      • HamletsGhost

        Would you be willing to do anything?

  • Snowhitey

    I believe most, no all, Amreners will agree, racially-unconscious white people are the biggest idiots in the world. And let’s start with our so-called leadership here in the former USA. Do these idiots who refuse to stop immigration of all sorts not understand that as soon as minorities reach a certain point, they want ALL politicians to look just like them? Let’s face it folks, some of our people are just too dumb to see it and, therefore, too dumb to save. I have finally realized that certain collateral damage can and does have a positive side, too.

    • SmithandSmith

      That’s what I’ve always said. Whites will split and they need to split. Let’s take the asian lover’s for example. Do you really believe it would end with just their chosen asians? And when their mixed kids become adults and want to marry and have children but can’t find any White People who want to marry them, they’ll say we need to bring in some other asians for their adult kids to marry and then the next thing ya know, your Town and Leadership will be all asian.

      And the liberal whites will simply bring their diversity disease into our newly created White Society and the slow death will begin again.

  • Luca

    “The RNC’s grassroots overhaul will address everything from “technology, data sharing, demographic issues, voter outreach and inclusion, to our primary system and the debate calendar,” an effort that Priebus said would be “extraordinarily expensive.””

    One thing the RNC has not addressed or invested in is: Reality.

    And that would be extraordinarily inexpensive to do.

    • Data mining can be a very good thing, and it’s largely how Obama was able to eke out re-election. (And some of it, at least in a scaled down version, is how we in the Todd Akin campaign were able to win our surprise victory in the Republican Primary against candidates who had either more money, more big name support, and more support from organizations with “Tea Party” in their names). But the trick is, you have to use the data mining tools to find the kind of people who have the propensity to vote for you to begin with. It does no good if you’re mining data on people who will never vote for you. Romney and Priebus and Roverrated have not yet been able to grasp that nuance.

  • libertarian 1234

    “Reince Priebus is staking his legacy as Republican National Committee chairman on improving the party’s performance with minority voters.”

    And in the process of it all he might pick up a million or so and lose 5 million white voters, and wonder why the GOP keeps losing elections.

    I’m pretty sure if Romney had offered something to the Ron Paul voters and others he would have won the presidency, but the Karl Rove GOP types think winning by including these people
    isn’t worth the effort.

    The GOP has to get rid of their existing higher echelon types or suffer more defeats.

    • C_C_Conrad

      Reince Priebus is staking his legacy on WHITE GENOCIDE.
      Jacks War

      • Katherine McChesney


        You’re leeching off AMREN’s site without paying them a share of the royalties you receive for the sale of your book. This is rude and unprofessional of you to insert your personal advertising into this site. Personally, I resent your promoting something so personal. What if I promoted my art here? There would be many people who would complain that I’m scamming the site as you are.

        • C_C_Conrad

          Oh I see. Well like I said I’m not exactly computer literate or up on the right way of doing things like this but this helps. I guess that I never thought of it in that way.

          • Egbert, King of Wessex

            I don’t mind your tag for the book; you contribute to the dialogue here and it’s not an issue for a sig to be there imho, it’s a pretty common practice elsewhere. I’m new to this site post-election and I bought a copy–which i read while visiting Latin America, strangely enough.

  • StillModerated

    Reince Priebus will probably be remembered as the man who drove away the sensible White vote from the Neo-Whig Party.

  • The__Bobster

    They’re not called the Stupid Party for nothing.

  • RisingReich

    The deaf, dumb and stupid party continues it’s slow death.
    It’s not dying fast enough, however, at least not fast enough for my liking.

  • Snowhitey

    Who really is our enemy these days?

    Is it really black people just doing what nature programmed them to do… looking out for black people?
    Is it really brown people just doing what nature programmed them to do… looking out for brown people?
    Is it really yellow people just doing what nature programmed them to do… looking out for yellow people?
    Or, is it other white people just doing what nature didn’t program them to do… looking out for black, brown, and yellow people?

    We need to start targeting our own and calling them out for it. Believe me, white folks do not want to be alienated by other white folks. They’ve just been getting a lot of free passes and that is our fault.

    • Katherine McChesney

      There are whites I consider to be trashier than blacks. These are whites who pander to the black race.

  • Popeye Doyle

    Oh great, Rinse. Just what we need — even more coddling of minorities at white expense. Minorities do not share our conservative beliefs. That is why they are not in the Republican Party to begin with. Let that sink in…

  • KevinPhillipsBong

    If, next time around, Democrats win only 91% of the black vote, 67% of the Hispanic vote and 69% of the Asian vote, then Republicans will feel victorious. We’ve made in-roads, they’ll shout, surely the tide is turning in our favor.

    Sad. I’d pity Repubs if they weren’t doing so much damage.

  • Gay Black Man

    As someone who has dated a few gay conservative who were members of the Log Cabin Republicans, I can tell you firsthand the the GOP has its work cut out for it. Two of my former boyfriends told me themselves that the republican party has an inordinate amount of racism, sexism and homophobia. It is more commonplace among among its older voters, but it exists nonetheless. It will take more that symbolic overtures to overhaul a problem that deeply entrenched.

    • Rebel White Man

      Were both of your boyfriends White?

      • Gay Black Man

        Yes. Those two were.

    • Veritas_lux_mea

      You’re right, the Republican Party is incredibly racist. That’s why they do so much to end affirmative action, illegal immigration, and legal immigration of over 1 million non-whites every year. And that’s why the last Republican administration tripled our foreign aid to Africa, because they were racists right?

      • Gay Black Man

        The fact is that there has been a segment of the republican party(the far right), that has been adamant in its effort to disenfranchise non-Whites (in particular Blacks), gays, (to a large extent) women and the disabled. Fortunately, they have been unsuccessful due to the chronic level of extremist behavior they have exhibited coupled with the more moderate GOP and other lawmakers who have prohibited them from being able to effectively exercise such draconian behavior.

        The reason that the Bush administration tripled our foreign aid to Africa was due to the fact that they saw an opportunity to exploit the rich, vast and largely untapped minerals and resources of the continent. Which they did, quietly I might add.

        • Tom_in_Miami

          You might be a bit more specific with your claim that Republicans try to “disenfranchise non-whites,” gays, women, etc. Oh yeah, what was the extremist behavior? I have a feeling you don’t know what “extremist” behavior is.

        • HamletsGhost

          That “racism, sexism, and homophobia” you refer to is better known as common sense.

          When you see the behavior of blacks both as voters (viz. Obama phone woman) and as politicians ( viz. Monica Conyers) you can see why there were very good reasons to keep them out of the body politic. Jim Crow laws were necessary to quarantine Negro voodoo from public life.

        • BernieGoetzFan

          In other words, a few Republicans don’t want special privilege for your people.

          It is China, not the U.S. that is “exploiting” the resources of Africa.

    • BernieGoetzFan

      “Two of my former boyfriends told me themselves that the republican party has an inordinate amount of racism,”

      Barack Obama meets with Al Sharpton and stayed in Jeremiah Wrights racist church for 20 years. It is your people who are the racists.

  • C_C_Conrad

    “…changed things for his party.”
    In other words we have no use for white people.
    His “Party” more important to him than his own people, what scum.
    Jacks War

  • Bobbala

    Daniel 2:41 And whereas thou sawest the feet and toes, part of potters’ clay, and part of iron, the kingdom shall be divided; but there shall be in it of the strength of the iron, forasmuch as thou sawest the iron mixed with miry clay.

    Daniel 2:42 And as the toes of the feet were part of iron, and part of clay, so the kingdom shall
    be partly strong, and partly broken.

    Daniel 2:43 And whereas thou sawest iron mixed with miry clay, they shall mingle themselves with the seed of men: but they shall not cleave one to another, even as iron is not mixed with clay.

  • “I want to fix these problems.”

    I’ve always found that the root of unscrupulous ignorance and atrophy of civilized society can always be identified by subtle irony.

  • Ralph

    Today I got a fund raising letter from the RNC disguised as a ballot asking my opinion on certain things. I tore up the ballot and sent back a message that all illegal aliens should be deported and all foreign aid should be stopped.

    • bigone4u

      Kill off section 8 housing and Head Start and we’re off the races to having a better country.

    • Katherine McChesney

      Thanks for the heads up. I always write on their return material instead of falling for their agenda. I’ll state that they need to forget Preibus and especially Jeb Bush and Marco Rubio.

  • bigone4u

    The party of Lincoln would be wise to adopt Lincoln’s plan to repatriate blacks to Africa.

    • MBlanc46

      With forty years’ propagandizing for colonization before the Civil War, only a relative handful of freed slaves went to Africa. In 1832, Southern apologist Thomas R. Dew wrote a withering critique of the idea.It came nowhere close to working then, it would be even less successful now. They’re here. They’re our problem. We have to deal with them. Fantasies of making them disappear are counterproductive.

  • Fighting_Northern_Spirit

    Just like the shampoo bottle: Reince, blather, repeat.

  • BernieGoetzFan

    Jack Kemp was saying the same thing over 20 years ago. We see how well he did.

  • Caucasoid88

    Does anyone else think 73 percent of Asians voted for Obama because they were scared of a future white backlash?

  • Nathanwartooth

    Blacks have been voting Democrat 70%+ since 1930. You have got to be an idiot if you think they will suddenly vote Republican.

  • a multiracial individual

    I feel like a broken record when discussing this. The GOP is N-E-V-E-R going to win the Latino vote. This means they need to secure more white votes. There are 196.8 million Whites in this country. Obama won approx. 76% of the gay vote. Some people around here claim to be white nationalists, while simultaenously refusing to budge on a patently moronic wedge issue that alienates approx. 10-20 million whites. They have made their sordid concerns abundantly clear, they would rather have (likely Black and Hispanic open border) Democrats in power for the foreseeble future than give their gay, white, tax paying neighbors a piece of paper from a court that documents their relationship.

    • libertarian 1234

      Homosexuals comprise only about 3% of the population. The number of them that would vote for GOP candidates would be hardly significant even if they saw that the GOP were on board with them, which they wouldn’t be because most every rabid homosexual activist I’ve seen on these forums are so locked into a rainbow society they can think in no other terms, and the GOP would never sign on to the tenets of the rainbow crowd.

      There are definitely millions of whites who stayed at home this last election. Many of them were Ron Paul supporters who, for the most part, do not believe in creating foreign wars, like Iraq, and they heard Romney take a hardline stance against Iran, signalling that he was ready to go to war with them if they didn’t drop their nuclear program, and this portion of the conservative crowd doesn’t want another foreign entanglement.

      Many others were hardline conservatives who didn’t think Romney was conservative enough for them. An effort by Romney to gain the support of these factions might have gained him enough votes to win. They all came together in a large enough group to win in 2010, which was impressive and scared to death the radical left.

      The bottom line is that whites have been disunited through trickery, but they’ve disunited themsevles as well and probably won’t gain the same unity as non-white groups until they have been further brutalized by the system as a group.

      • a multiracial individual

        Exit polls had 5% of voters identifying as gay. I know, 10% (the upper estimate) seems high but even 3-5% of the white vote would still be significant. Also, gays are merely one group of Whites the GOP needlessly alienates. There is still environmentalists, and people who support freedom in women’s health decisions. These people will also not vote for the GOP based on those principals.

        • libertarian 1234

          Recently it was determined that homosexuals comprise about 1.8% to 3 % of the population, which includes both homosexuals and lesbians. You cite figures on exit polling which isn’t the same thing. That changes from election to election. A higher percentage had been reported previously, but the new figure is more accurate.

          “There is still environmentalists, and people who support freedom in women’s health decisions. These people will also not vote for the GOP based on those principals.”

          The purpose of grouping into a specific party is based on principles from which a party platform is based. Each of these principles amount to mostly non-negotiable tenets that, if abandoned, would no longer have the unity necessary to hold the group together.

          Expecting the GOP to embrace global warming, abortion, and homosexuality is like expecting the Democrats to accept an unrestricted right of every individual to buy machine guns.

          And in the case of homosexuality, it goes far beyond a political issue. Embeded in every individual is the instinct to reproduce and perpetuate his species, which is almost as strong as the survival instinct. People react in disgust instinctively to the thought of homosexuality…… as nature intended. Without such a reaction of revulsion the species could not carry on. It’s a trait that is present in everyone at birth.

          And the opposition to homosexuality by the GOP doesn’t rest entirely with an inborn aversion to the affliction. Homosexuals use body parts that are for the purpose of the elimination of waste products from the body and which are conduits for the spread of diseases, like aids and many other ailments some of which are present to a much greater extent than the heterosexual population, while others are almost exclusively within the homosexual population. Nobody wants to legalize a perversion that is apt to bring into their community illnesses that could be prevented.

          If homosexuals have the same political principles as the GOP party platform, I’m pretty sure they would be welcome, but don’t ask people to endorse a lifestyle that goes against human nature.

      • saxonsun

        Gays are far more prevalent than the numbers indicate–many gays are simply not out.

        • [Guest]

          Why single out homosexuals? People who engage in incest, bestiality, and pedophilia are also more prevalent than the numbers indicate.

          • a multiracial individual

            Is this comment a joke? There is nothing in common between the things you mentioned and homosexuality. One is genetically dangerous, the other two have obvious victims.

          • libertarian 1234

            Homosexuality is a mental affliction and has ALWAYS been accurately regarded as such, until 1973 when an army of rabid homosexual activists harassed and intimidated members of the American Pschiatric Association so greatly they decided to downgrade it from a mental illness status. It had nothing to do with the fact that it IS a mental illness. They did so just to shut them up since it cost them nothing for doing so.

            I might also add that support for homosexual marriages is a bit up from previous polls, but it amounts to about the same thing. People still are appalled by perversions, but it costs them nothing to just acquise and shut them up. But the poll showing 73% in support of homosexual marriages is bogus. Prior polls of the populace a short time ago wouldn’t reverse themselves in such a short period of time.

            Too, pedophilia, bestiality, and homosexuality are very similar in that they involve a mental disorder whereby natural instincts of attraction for adult people of the opposite sex have been submerged and replaced with an attraction for children, the same sex or animals. People aren’t born that way anymore than they are born with an addiction to alcohol or drugs.

          • [Guest]

            The notion of trying to expand a political party by appealing to sexual deviants is perverse.

      • [Guest]

        Perhaps the issue that has potential to unify white voters is the one that has become almost unspeakable—race.

    • [Guest]

      Similarly, if Republicans moved to repeal laws that discriminate against white taxpayers who engage in bestiality, necrophilia, and pedophilia, they might gain some votes.

      • a multiracial individual

        How many more times am I going to have to endure this false equivalency?

        • [Guest]

          First, you avoided the point. If further “liberation” of favored sexual perverts resulted in additional votes for a given party, then “liberation” of less favored groups of perverts would do the same.

          Second, if you approve of “marriage equality,” then you support the following, as long as the parties are consenting adults: mothers marrying their own sons, fathers marrying their own daughters, mothers marrying their own daughters, and fathers marrying their own sons.

  • haroldcrews

    This is part of the reason I am not a Republican any longer. Simple self respect requires that I not support people or institutions that hold me and others like me in such disregard.

    • Your last sentence is not only an explanation of why the GOP is such an impotent force in the modern world, but it also sums up why the American pro-White sphere never gains any real traction. The only thing I see when someone labels themselves as explicitly Conservative or Liberal/Republican or Democrat is an individual that is very predictable. Not the good kind of predictable where you can close your eyes and still count on integrity and a brotherhood of reliance; more like the kind of predictable where you know you’re always one social issue away from having a knife plunged into your back.

  • mobilebay

    I just saw a poll on Fox a few minutes ago that said 72% of Americans favor a path to citizenship for illegal aliens. That’s hard to believe. I don’t think Washington has every really thought that “we are giving away our most precious possession – citizenship – to people whose first act was to disregard our laws.” Am I the only one who thinks this is insane? Does this administration really think that as soon as the magic wand is waved, these foreign criminals will suddenly become upstanding citizens who will value what they’ve been handed or even care? What could the 72% be thinking?

    • libertarian 1234

      I’d like to know who conducted that poll, who the respondents were, and what questions were asked.

      That just doesn’t seem right to me.

      • mobilebay

        Wish I had caught all the info. I looked up and was only able to see the poll numbers. Still sounds off to me.

    • MBlanc46

      I don’t think that upstanding citizenship is the goal. The goal is cheap labor for the corporate and financial elite.

  • American Patriot

    Needed- A Third Party devouted to the Interests of the 80% of Whites who are working/middle class, the 50% of Asians and 20% of hispanics who are productive persons wishing to avoid being pillaged by the trash. No need that we Love eachother- just a common front against the enemy who would ruin us all- the 10% of Whites who are marxists and their negro thug enforcers.

  • Felix_M

    Priebus spoke shortly after an RNC event saluting “black Republican trailblazers” at the Capitol Hill Press Club.

    Saluting all 8 of them?

    Rence, how about doing what an intelligent person would do? Secure their position with their natural constituency? Republicans’ natural constituency being middle class America and the Reagan democrats.

    What is wrong with you GOPers? Your never going to make inroads into minority communities until you start giving away freebies when the country doesn’t need two democrat parties? You make as much sense as the Tea-partiers who say they have to reach out to the Latino community when the majority of them are supporters of big government.

    Has everyone in the GOP completely lost his mind?

  • Katherine McChesney

    Preibus can ‘kiss my grits’. I don’t like him. I don’t like his leadership. He’d sell out Whites at the drop of a hat.

  • Michael Mason

    “Also, it has been announced that NASA intends to launch a manned mission to Pluto as of next month. The NASA director has stated that he wants to be remembered as the one to turned things around for his organization.”

    I’ve talked with so many republicans who truly believe conservatism can survive in a multicultural society. I’m terrified at their ignorance. And the worst of it all is that politics have gotten to the point where republicans are afraid of the liberals. Republicans would rather loose an election than even be accused slightly of bigotry. Just wait, in four years their going to nominate someone who’s even more moderate than Romney

  • Hal K

    The GOP leadership believes in a strategy that will probably not work for them. This will have consequences. The two party system will likely break down in the next couple of decades. This could be accompanied by secessionist movements. We have to try to make sure that the need for explicit white identity politics becomes part of the national discussion by then. If it doesn’t, then we will have missed our best opportunity to stop the slow-motion takedown of the white race that is happening before our eyes.

  • Jefferson

    The only way The Republican Party can win more Nonwhite votes than The Democratic Party would be if they went to the left of the DNC on all political issues, that is if they out liberal the DNC in their own game.

    The Republican Party basically have to become straight out communists if they want to win the majority of the Maria and the Shaniqua vote.