Nydia Han, WPVI-TV (Philadelphia), January 24, 2011
A national statistic shows 90-percent of the dollars spent by African Americans go to businesses that are not African American owned or invested.
So a new program called Reverse 90 hopes to change that. The African American Chamber of Commerce designed it with the hope that discounts and deals would draw customers to the chamber’s 400 member businesses.
“Anyone can go to reverse90.com and take advantage of the deals offered by the businesses,” Nicole Giles of the African American Chamber of Commerce said.
The African American Chamber of Commerce set up Reverse 90 to encourage the support of African American owned and invested businesses.