Posted on March 24, 2008

Vietnam Echoes in a San Jose Feud

My-Thuan Tran, Los Angeles Times, March 22, 2008

The protesters gathered outside City Hall, marking another day of anger. They waved South Vietnamese flags, yelled into bullhorns and held signs saying “No Democracy in San Jose.” Down the street, a fellow activist was on Day 19 of his hunger strike.

Eighteen floors above the spectacle, Madison Nguyen attended to city business. From her office, the chants of “Down with Madison” or the placards with a slash drawn across her smiling face couldn’t be seen or heard. But the repercussions can be felt everywhere in San Jose’s Vietnamese community.

Only months earlier, Nguyen was embraced as the beloved daughter of the ethnic community. Now, some constituents are calling her a traitor and communist sympathizer.

“My only intent was to bring a positive image to the Vietnamese,” said Nguyen, 33. “I didn’t know I was opening up a big can of worms.”

San Jose’s Vietnamese community has been torn for more than eight months over what to name the city’s first Vietnamese shopping district, a decision that might seem mundane if not for the fact that it cuts to the deepest sensibilities in one of the country’s largest Vietnamese American communities.

Nguyen’s popularity began to plunge when she suggested the area be named Saigon Business District rather than Little Saigon, a name that to many here is a powerful symbol of defiance to the Vietnamese communist regime and one that would link them arm and arm with other Vietnamese enclaves that have adopted the name.

The councilwoman’s position—a compromise selected from half a dozen suggestions—was taken as an insult.

The street protests that followed underscored again that the rules of politics are different for a Vietnamese American politician, who must navigate the lingering emotions of a community still defined by the Vietnam War.

Even business owners, reporters, and pop singers carefully tiptoe around inferences and innuendo that can cast a person as being soft on communism.

A misstep can launch vocal protests and accusations; reputations can be tarnished. Most bow to the pressure.

Madison Nguyen, however, has played her hand differently. She said she was willing to risk votes and upset constituents to exert her political independence.

It’s a risky gambit in places such as San Jose and Orange County, where Vietnamese American politicians rely on the ethnic community as their base and where the mood is colored by the loudest voices.


Naming choices

When Nguyen proposed naming the Vietnamese retail district along Story Road, there was a push to incorporate the name of the fallen capital of South Vietnam, as in Little Saigon or New Saigon. Other proposed names, including Vietnamtown or Vietnamese Business District, were criticized as glorifying the communist country.

Nguyen initially refused to choose sides but finally proposed a compromise: Saigon Business District. She thought it would placate her constituents because Saigon had been renamed Ho Chi Minh City. Her council colleagues sided with her.

But the protests outside City Hall grew louder and bigger. One rally drew 2,500; a council hearing attracted more than 1,000. She wasn’t invited to the annual Tet festival, a snub in the Vietnamese community.

“A non-Vietnamese can have the excuse of misunderstanding the sentiment of our community,” said Tom Vuong, 63. “But she is one of us.”


Some council members apologized, saying they had misgauged the Vietnamese community’s fervor. But Nguyen refused to apologize.

“I can’t just represent a small segment or the most vocal segment of the community,” she said.

In the past, Vietnamese American politicians who have failed to cater to the vocal rallying calls have come under fire.


Residents decide

Earlier this month, the City Council rejected naming the area Little Saigon and gave business owners and residents the right to decide.

A week later, officials signed an agreement with protesters allowing a sign to be erected in the area. “Welcome to Little Saigon,” it will read, even though the area will lack such an official designation.


Nguyen said she hopes things can get back to normal so she can focus on other problems in her district.

Little Saigon backers remain weary. They are now trying to remove her from office.

[Editor’s Note: Another story on inscrutable Vietnamese sensibilities can be read here.]