Beer Losing Its Fizzle in Germany

Reuters, December 24, 2007


Per-capita consumption of beer in Germany, once the world’s largest consumer of the drink, fell by 3.5 liters in 2007 to 112.5 liters—the eighth decline in the last nine years.

Brewery Association managing director Peter Hahn told Die Welt newspaper on Monday demographics were partly to blame for the fall from a peak of 156 liters in the 1980s.

But Germans are also drinking more non-alcoholic beverages, industry figures show.



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