Macy’s Pulls Potentially Offensive T-Shirt

Fox4-TV (Dallas-Ft. Worth), July 23, 2007

Macy’s department store is no longer selling a T-shirt that might offend some members of the Hispanic community.

According to Macy’s, one of its goals is to provide an exclusive line of clothing geared toward Latina shoppers looking to express cultural identity through fashion.

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The T-shirt, which reads “Brown is the New White,” is offensive, according to Hispanic marketing expert Dr. Ed Rincon.

“Macy’s doesn’t know a whole lot about what Hispanics want in the way of clothing. It also says that Macy’s doesn’t understand Hispanic culture. More importantly, it says that Macy’s doesn’t understand the Hispanics that lives in the U.S. and the kinds of products they are looking for,” Rincon said.

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