For Marketers, Is It Spanish Or Español?

Christina Hoag, Herald (Miami), July 21

Spanish-speakers will continue to dominate the U.S. Hispanic population over the next two decades, declining only slightly despite the surging growth of second—and third-generation Hispanics, according to a new study released today.

Today 74 percent of Hispanics speak Spanish; in 2025, 66 percent will speak Spanish, according to the study, The Future Use of the Spanish Language in the USA—Projected to 2015 and 2025, by the Roslow Research Group of Port Washington, N.Y.

“The numbers are pretty dramatic,” said José Cancela, principal of Hispanic USA, the Coral Gables-based marketing consultancy that funded the analysis. “It’s a sign for marketers that Spanish is here to stay.”

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