Posted on July 21, 2005

Black Panther Foundation Seeks To Sell ‘Burn Baby Burn’ Hot Sauce

AP, July 19

OAKLAND, Calif. (AP) — Former Black Panthers are hoping the phrase “Burn Baby Burn” will help their nonprofit organization market a new product — hot sauce.

The Huey P. Newton Foundation, named for the co-founder of the 1960s militant group, is seeking to trademark the phrase that for many brings to mind the racially charged 1965 Watts Riots in Los Angeles that left more than 30 people dead, at least 1,000 wounded and hundreds of buildings in ashes.

The new line of hot sauce, called “Burn Baby Burn: A Taste of the Sixties Revolutionary Hot Sauce,” is aimed at “anyone who wants to have an extra savory boost to their food,” executive director and original Black Panther David Hilliard said in an interview.