Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, has launched a #DumpKelloggs petition and called for a boycott of the ubiquitous food manufacturer.

The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on Breitbart.com. It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.

“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”

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In response, Breitbart launched its #DumpKelloggs petition to encourage its vast readership and the followers of its #1 in the world political Facebook and Twitter pages to ban bigotry from the breakfast table by boycotting Kellogg’s products.

“Kellogg’s has shown its contempt for Breitbart’s 45 million readers and for the main street American values that they hold dear,” said Breitbart President and CEO, Larry Solov. “Pulling its advertising form Breitbart News is a decidedly cynical and un-American act. The only sensible response is to join together and boycott Kellogg’s products in protest.”

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