Huntsville Police and HEMSI responded to the scene of a disturbance at Madison Square Mall.
According to witnesses, around 100 people were waiting in line to get the new Air Jordan Bred 11 shoes which retail for about $185.
Police said the shoes were not being released today; people were waiting in line to receive one of 36 bands to get the shoes at a later date.
Most people were waiting patiently until the mall doors opened, at which point, the crowd got unruly and police had to use pepper spray.
Police said they did not actually use the pepper spray on the people, but they sprayed it in the general direction of the crowd.
Everyone in line refused medical treatment because they did not want to lose their place in line.