Posted on June 13, 2024

There’s a New Holiday in New Orleans Called ‘Back That Azz Up Day’

Poet Wolfe, NOLA.com, June 11, 2024

Mayor LaToya Cantrell issued a proclamation to recognize June 11 as “Back That Azz Up Day,” in celebration of the 1999 hip-hop hit song and its music video released by New Orleans’ one-and-only Juvenile, the rapper announced Tuesday in an interview with local TV station WVUE.

Tuesday marked the 25th anniversary of the music video released for “Back That Azz Up,” a second single from Juvenile’s four-time platinum album “400 Degrees.” The bounce anthem was produced by Mannie Fresh and features Lil Wayne, both of whom are hip-hop legends from New Orleans.

The song immediately dominated the charts, landing on the “Billboard Hot 100.” Decades later, it also went on to land a spot in Rolling Stone Magazine’s “Top 500 Songs of All Time” in 2021.

Cantrell’s proclamation calls the anniversary a “historic occasion,” stating that the song has created a “lasting impact on our city’s music legacy” that deserves to be celebrated.

The proclamation also recognizes the hit song’s national influence, noting that “over one billion people have been ‘backing it up’ since the 99s and 2000s.”

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