Google Employees Debated Burying Conservative Media in Search

Google employees debated whether to bury conservative media outlets in the company’s search function as a response to President Donald Trump’s election in 2016, internal Google communications obtained by The Daily Caller News Foundation reveal.

The Daily Caller and Breitbart were specifically singled out as outlets to potentially bury, the communications reveal.

{snip}

Communications obtained by TheDCNF show that internal Google discussions went beyond expressing remorse over Clinton’s loss to actually discussing ways Google could prevent Trump from winning again.

“This was an election of false equivalencies, and Google, sadly, had a hand in it,” Google engineer Scott Byer wrote in a Nov. 9, 2016, post reviewed by TheDCNF.

Byer falsely labeled The Daily Caller and Breitbart as “opinion blogs” and urged his coworkers to reduce their visibility in search results.

“How many times did you see the Election now card with items from opinion blogs (Breitbart, Daily Caller) elevated next to legitimate news organizations? That’s something that can and should be fixed,” Byer wrote.

“I think we have a responsibility to expose the quality and truthfulness of sources – because not doing so hides real information under loud noises,” he continued. {snip}

“Beyond that, let’s concentrate on teaching critical thinking. A little bit of that would go a long way. Let’s make sure that we reverse things in four years – demographics will be on our side.”

{snip}

One Google engineer, Uri Dekel, identified himself as a Clinton supporter but argued that manipulating search results was the wrong route to take.

“Thinking that Breitbart, Drudge, etc. are not ‘legitimate news sources’ is contrary to the beliefs of a major portion of our user base is partially what got us to this mess. MSNBC is not more legit than Drudge just because Rachel Maddow may be more educated / less deplorable / closer to our views, than, say Sean Hannity,” Dekel wrote in a reply to Byer.

“I follow a lot of right wing folks on social networks you could tell something was brewing. We laughed off Drudge’s Instant Polls and all that stuff, but in the end, people go to those sources because they believe that the media doesn’t do it’s job. I’m a Hillary supporter and let’s admit it, the media avoided dealing with the hard questions and issues, which didn’t pay off. By ranking ‘legitimacy’ you’ll just introduce more conspiracy theories,” Dekel added.

“Too many times, Breitbart is just echoing a demonstrably made up story,” Byer wrote in a reply to his original post. He did not cite any examples.

“That happens at MSNBC, too. I don’t want a political judgement. The desire is to break the myth feedback loop, the false equivalency, instead of the current amplification of it,” Byer added.

{snip}

Other employees similarly advocated providing contextual information about media sources in search results, and the company later did so with a short-lived fact check at the end of 2017.

Not only did the fact-check feature target conservative outlets almost exclusively, it was also blatantly wrong. Google’s fact check repeatedly attributed false claims to those outlets, even though they demonstrably never made those claims.

Google pulled the faulty fact-check program in January, crediting TheDCNF’s investigation for the decision.

{snip}

“Google has never manipulated its search results or modified any of its products to promote a particular political ideology. Our processes and policies do not allow for any manipulation of search results to promote political ideologies.”

The discussion about whether to bury conservative media outlets isn’t the first evidence that some Google employees have sought to manipulate search results for political ends.

After Trump announced his initial travel ban in January 2017, Google employees discussed ways to manipulate search results in order to push back against the president’s order.

A group of employees brainstormed ways to counter “islamophobic, algorithmically biased results from search terms ‘Islam’, ‘Muslim’, ‘Iran’, etc,” as well as “prejudiced, algorithmically biased search results from search terms ‘Mexico’, ‘Hispanic’, ‘Latino’, etc.”

Trump speculated to The Daily Caller in September that Google and Facebook are trying to affect election outcomes.

“I think they already have,” Trump said, responding to questions about potential election interference by Google and Facebook.

{snip}