Black Lives Matter Launches Website to Promote Black-Owned Businesses

Taryn Finley, Huffington Post, December 20, 2016

Black Lives Matter is making it easier than ever to find and support black-owned businesses.

In partnership with ad agency J. Walter Thompson New York, the organization launched a beta version of BackingBlackBusiness.com, a website that allows people to discover black-owned businesses throughout the country, on Monday. Shoppers can search for businesses through categories like food and beverage, health and beauty, entertainment and lifestyle.

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“Black-owned business have long been a staple in the Black community providing jobs, economic security and a somewhere for us to go and feel seen and safe,” said Black Lives Matter co-founder Patrisse Cullors. “In these uncertain times, we need these places more than ever.”

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The Google map-based site currently has information for more than 300 businesses and aims to have a diverse array of black-owned businesses represented on the site by the end of 2017, including non-profits and online stores.

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