Posted on May 16, 2016

Louboutin Shoe Firm Sues to Stop Far-Right Flemish Politician Using Their Iconic Red Soles in Her Racy Anti-Islam Leaflet

Sophie Jane Evans, Daily Mail, September 27, 2013

An ex-Miss Belgium arrived at court today to defend her far-right campaign’s use of Louboutin heels in a poster denouncing Islam–wearing a pair of the signature red-soled shoes.

Anke Van Dermeersch, who is a senator of extreme anti-immigrant party Vlaams Belang, smiled for the cameras as she arrived at Antwerp trade court in the black and red luxury stilettos.

Shoe designer Christian Louboutin is seeking an injunction against the party’s latest campaign, which he claims has associated his iconic brand with a poster condemning Islam.

The poster–titled ‘Women against Islamisation’–shows the bare legs of Ms Dermeersch, who is wearing a pair of red-soled Louboutins while lifting up a black dress.

The 40-year-old former beauty queen, who was voted Miss Belgium in 1991, has words etched along her naked leg marking potential skirt lengths.

They range from ‘Sharia compatible’ at the ankle to ‘stoning’ high up her thigh.

This is loosely inspired by a photograph by Canadian feminist Rosea Lake titled ‘Judgements’, which went viral in January.

The image depicts various skirt lengths ranging from ‘matronly’ and ‘prudish’ to ‘provocative’ and ‘whore’.

The Vlaams Belang’s poster carries the slogan ‘Liberty or Islam’, as well as the party’s email address.
Paris-based Louboutin argues that the ad tarnishes the image of his luxury footwear brand, which is a favourite with stars including Victoria Beckham, Rihanna, Kim Kardashian and Kate Moss.

He has asked the court to issue an emergency ‘cease and desist’ ruling against the anti-Islam campaign.

A decision is expected to be made today.


[Editor’s Note: This story is from 2013. Anke Van dermeersch will be speaking at our conference this weekend.]