Clorox Apologizes, Deletes Tweet After Racial Uproar

David Goldman, CNN, April 9, 2015

Clorox has apologized for a seemingly harmless tweet about emojis that sparked outrage on Twitter.
The tweet, which Clorox since deleted, showed a Clorox bottle made up of the new emojis released by Apple as part of this week’s iOS 8.3 update. Clorox tweeted, “New emojis are alright but where’s the bleach.”

Apple’s new iOS 8.3 release consists of 300 new emojis, including kissing lips, googly eyes and a smiling poop (we wish we were making that up). But they also include racially diverse emojis, including cartoon faces with brown and black skin.

In its tweet, Clorox seemed to be commenting on why bleach wasn’t included among the hundreds of other household items that Apple had added to its list of emojis. But on social media, offense was taken.

“You need to clean up your PR person. Put some bleach on your distasteful marketing ideas,” tweeted @DriNicole. “Black emojis were added today. Saying this implies you’d rather the emojis be only white, by adding bleach.”


“We apologize to the many people who thought our tweet about the new emojis was insensitive,” said Molly Steinkrauss, a spokeswoman for Clorox. “It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis–but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat.”


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  • superlloyd

    More grovelling from the spineless jobsworths. Pathetic.

  • Tim_in_Indiana

    This whole “new emojis” thing was nothing but a publicity stunt on the part of Apple. Apparently, they’re implying that their old emojis (which mostly consisted of yellow smiley faces) were somehow “racist.” Hey, new emojis are easier than hiring blacks for their top management. No one calls them out on any perceived hypocrisy because most whites are hypocrites these days.

  • AmericanCitizen

    There really isn’t much that can be said today in jest without some officially designated “victim” group taking offense and receiving a public apology.

  • Frank_DeScushin

    Don’t grovelling execs realize that apologies are viewed more as an admission of guilt than a legitimate recompense? If you didn’t intend to offend anyone then never apologize no matter how loud the perpetually offended scream.

  • Ron Cheaters


    • Reynardine

      Is this the new black smiley?

      • Samuel Hathaway

        No! That’s Tavis Smiley!

        • John Smith

          Brought to you by the SJWs at Wal-Mart who drive their suppliers to source overseas and drive working-class whites into penury, which leaves them one of the few places for those whites to shop inexpensively.

          • Samuel Hathaway

            Next time you go to Wal-Mart, if you do or if you pass by, notice whether or not there is a Dollar Tree store. Dollar Tree is quietly siphoning off Wal-Mart shoppers without alot of attention. DT theory is that locating close to Wal-Mart is good for business since Wal-Mart shoppers are looking for good deals anyway.

        • Fathercoughlin

          That’s Obama!

    • Xerxes22

      It looks a bit like Mr. Hankey from South Park.

      • InAFreeCountry


      • Nonhumans

        I was thinking it favors a close resemblance to All Sharpton.

    • Lexonaut

      What do they call that hairdo? I know there’s a name for it. Can I get a little help here?

  • Never apologize. It only encourages more twaddle from the twits on twitter

  • LHathaway

    Whites all across America are victims of racism. Americans are terribly upset at this (especially most White Americans). They are upset it might negatively affect blacks, women, and other people of color.

  • InAFreeCountry

    Dayum! That’s about the least racist thing I’ve ever heard, and turned around into hate from the SJW’s?

    • Nonhumans

      They could find raaaay cism in a bowl of cheerios.

  • InAFreeCountry

    Exactly. They whiff the scent of weakness now, even Clorox can’t eradicate that smell.

  • Americaandthewestshouldbewhite

    Just like the liberal lesbian Rosie O Donnel told the asians to lighten up when she did the ching chong imitation on the view. Look it up on Youtube.

  • Lexonaut

    I don’t have a problem with this. After all, like the periodic table itself, bleach is only a social construct … or something.

  • John Smith

    Once, back when I was less a race realist, I told some beaner chick an anecdote about being careful because some folks might pick you as a patsy because you’re a minority and they expect it to stick based on a Hispanic kid who worked for my mother when she first started in business and latter got involved in an embezzlement scheme. She called my boss and told her I was calling Mexicans criminals, so I had to explain it all and my boss had to simplify the example for the low-IQ chica.

    I decided that most minorities really are exactly as stupid as stereotyped not long after that, not that I didn’t have abundant personal evidence already. It turns out her father worked as a school janitor and sold drugs to the kids and many of the other family members were involved in distribution. Indignation likely stems from many folks not liking anything that reminds them of the truth.

  • Biff_Maliboo

    Blacks tend to use this product as a gargle for their victims.

    • Alexandra1973

      Knoxville Horror comes to mind.

    • Susan

      Oh, god! Disgusting! Only blacks would need to do something such as that!

  • Alexandra1973

    Too bad that’s only clothes.

  • Earl P. Holt III

    “Us nigros is sho nuff SUM kinda sensitive peepleses…”

  • Hank Richter

    These guys APOLOGIZED?!?!? For what? Seriously, can anyone show me where any major business went belly up because of “Twitter backlash”. I’d say it’s bad enough if people cave for business reasons, but I mean are Tweats that most will never even know about really going to hurt sales?

    • Susan

      It’s sickening, isn’t it! Whites must stop apologizing to blacks & liberals! We’ve done nothing wrong!

      • Hank Richter

        Not only sickening but just…confusing. Like geez o Pete’s, a few of these losers with nothing better to do throw out a few tweets and a major corporation goes into panic mode? I can’t believe how spineless corporate America has become.

  • LHathaway

    I would have to guess the person who made the original tweet “Black emojis were added today. Saying this implies you’d rather the emojis be only white, by adding bleach” was engaged in some kind of satire. What this says, I’m not sure.

  • Susan

    The sniveling ones were looking for a way to sue Clorox.

  • listenupbub


  • LHathaway

    Well if we take an over view of the situation, the over reaction of ‘shutting down the website’ over this ‘offense’, the over attention perhaps embarrasses blacks (if that is somehow possible) the same way the 5 youths in Louisiana became ‘civil rights hero’ by beating up a White school mate. The reaction itself, apologizing and shutting down the website, is simply meant to codify violence (and violence against White men) as a solution. They can go on all they want about ‘tolerance’ and ‘sensitivity’ but the reality is they expect violence to be behind it and violence to be on their side as they clean things up. That is the reason White men are ‘sensitive’ unless you believe they are sensitive because of their inherent goodness. My answer is quite esoteric and perhaps the most obscure of all.

    Perhaps it simply is what it is. A comment that is not offensive in any way by Clorox, yet is it made out to be offensive either from the misinformed or confused or made out to be offensive for the personal or group benefit of the aggrieved. Just a harmless misunderstanding, or a conspiracy intended to do one of either two things.

  • Blackhawk

    Sucks to be a negro. Another day, another “dis”.