Clorox Apologizes, Deletes Tweet After Racial Uproar

David Goldman, CNN, April 9, 2015

Clorox has apologized for a seemingly harmless tweet about emojis that sparked outrage on Twitter.
The tweet, which Clorox since deleted, showed a Clorox bottle made up of the new emojis released by Apple as part of this week’s iOS 8.3 update. Clorox tweeted, “New emojis are alright but where’s the bleach.”

Apple’s new iOS 8.3 release consists of 300 new emojis, including kissing lips, googly eyes and a smiling poop (we wish we were making that up). But they also include racially diverse emojis, including cartoon faces with brown and black skin.

In its tweet, Clorox seemed to be commenting on why bleach wasn’t included among the hundreds of other household items that Apple had added to its list of emojis. But on social media, offense was taken.

“You need to clean up your PR person. Put some bleach on your distasteful marketing ideas,” tweeted @DriNicole. “Black emojis were added today. Saying this implies you’d rather the emojis be only white, by adding bleach.”

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“We apologize to the many people who thought our tweet about the new emojis was insensitive,” said Molly Steinkrauss, a spokeswoman for Clorox. “It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis–but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat.”

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