Diverse Casts Deliver Higher Ratings, Bigger Box Office: Study

Austin Siegemund-Broka, Hollywood Reporter, February 25, 2015

Hollywood’s racial and gender diversity is increasing. But it’s not increasing quickly enough, says Darnell Hunt, lead author of the second annual Hollywood Diversity Report by UCLA’s Ralph J. Bunche Center for African American Studies, set for release Feb. 25. “Hollywood is not progressing at the same rate as America is diversifying,” says Hunt, the center’s director and a sociology professor. The U.S. population is about 40 percent minority and slightly more than half female, but, in news to no one, women and minorities are represented onscreen and behind the camera in drastically lesser proportions, the study indicates.

The problem isn’t audiences: During the years the study surveys–2012 and 2013–viewers preferred films and television shows with moderately diverse casts, according to Nielsen ratings and box-office reports. “Audiences, regardless of their race, are clamoring for more diverse content,” says co-author Ana-Christina Ramon.

The study blames the lack of diversity on agencies, guilds, studios and networks–“an industry culture that routinely devalues the talent of minorities and women,” reads the report.

The authors recognize the report’s time window limits its relevance, especially as racial diversity has shown big gains on TV during the 2014-15 season, but they predict their findings will encourage more progress. The study surveyed the top 200 films by global box office in 2012 and 2013, excluding foreign movies, and every broadcast, cable and digital TV series of the 2012-13 season (1,105 total).


In movies, minorities were underrepresented more than 2-to-1 (less than half as much as their share of the U.S. population) in lead roles and 2-to-1 as directors, and women lagged 2-to-1 as leads and 8-to-1 as directors (female-helmed films included 2012’s Zero Dark Thirty and The Guilt Trip and 2013’s Frozen and Carrie). Meanwhile, films with casts about 30 percent diverse did best at the worldwide box office.



Viewers like diversity, with broadcast scripted shows 41 percent to 50 percent diversely cast scoring the highest ratings in black and white households alike in 2012-13, while on cable, white and Latino viewers preferred casts with 31 percent to 40 percent diversity. Black households preferred cable shows with more than 50 percent diversity, a figure buoyed by BET programs including The Game and Kevin Hart’s Real Husbands of Hollywood.

But TV remained white-heavy onscreen and behind the camera, with minorities underrepresented nearly 6-to-1 in lead roles on scripted broadcast shows and nearly 2-to-1 as leads on cable (relative to their share of the U.S. population), more than 3-to-1 as cable series creators and more than 6-to-1 as broadcast creators. {snip}



This year, for the first time, the study surveyed diversity in 2013 in the executive ranks of TV networks and studios (96 percent white and 71 percent male) and major and mini-major film studios (94 percent white and 100 percent male). {snip}

The report was backed financially by a half-dozen major studios and networks including the Walt Disney Co. and Time Warner. {snip}


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  • John Smith

    I prefer less than ten percent diversity, preferably with that representing zero blacks, unless they’re criminals, to give it that true-to-life aspect. It explains why I haven’t seen a movie in more than five years and why I almost never watch network TV.

    • TruthBeTold

      One of the reasons I stopped watching movies many years ago is because I got tired of the ubiquitous inclusion of ‘the black friend’.

      I asked myself, ‘Did that character really have to be black? Why did he have to be black? Why can’t the lead character have all white friends?’

      The subconscious brainwashing, if you will, is ceaseless in Hollywood movies today.

      • John Smith

        They even include blacks in medieval epics like “Robin Hood” now – WTF?

        • Reynardine

          Friar Tuck is black.

          I… don’t… even…

        • TruthBeTold

          Sometimes I will stop to watch a relatively recent movie that shows up on cable. I saw the first Captain American and liked the WWII look of the film. Then I saw the black guy in the army crowd scenes. Still, it had a nice look to it. And of course, who did we see at the end of the film? Samuel L. Jackson playing a character who was originally White.

          When I see a film (extremely rarely) or a new movie trailer I ask myself, ‘Who da black man?’

          There’s a trailer for the new ‘Ted’ movie.

          Here’s some dialog:

          Woman: ‘Who’s Samuel L. Jackson?’
          Ted: ‘Have you ever seen a movie? He’s the black guy.’

          Even liberals are now mocking the inclusion of ubiquitous and unnecessary ‘black guy’ in films.

          • Tim

            I cried watching that movie seeing the Canadian soldier and remembering my dead like long friend from The Frozen North…

          • TruthBeTold

            Sorry to hear.

          • Garrett Brown

            The only good Marvel film they’ve made.

        • Alden

          Even the Agatha Christie series on Netflix have heroic black characters that were White in the books

      • listenupbub

        They have random black actors in broadway plays, even when the play demands zero black characters.

        • TruthBeTold

          We have a local opera company. They did The Barber of Seville and the captain of the army was a black guy.

          I thought, ‘How out of place. How unnecessary. How politically correct’.

      • InAFreeCountry

        In “Shawshank Redemption”, Morgan Freeman’s character, Red, was white in the book. I did not have a problem with that though, as it was perfectly reasonable to believe a black man was in prison.

        • Irish

          I actually liked Morgan Freeman’s line about that in the film. “Why do thy call you Red?..Cause I’m Irish”…

        • TruthBeTold

          I didn’t know he was originally White but it makes sense that they changed the character because ‘that’s just what they do’.

          It’s all to predicable and so obvious to me that it turned me off to movies long ago.

          Also, there’s always a PC subtext inserted into every film; some unnecessary dialog about a minority issue or feminist issue or some bigoted comment by a White character.

          Mainstream Hollywood movies are all about PC brainwashing and subtext. Low budged independent films which critics seem to love often have no or far fewer black characters.

          That’s likely why they’re independent. The writer and director wanted to retain the vision of the script and didn’t want to cave on making a character black and hence didn’t get funding.

          Years ago there was a series called ‘Project Green Light’ which exposed how Hollywood works. Once you agree to take big money, they control casting.

          • newscomments70

            “I didn’t know he was originally White but it makes sense that they changed the character because ‘that’s just what they do'” Even liberal “Family Guy” made that point in a spoof of the movie.

        • newscomments70

          It was completely unrealistic though. Different races cannot be good friends in prison, even if they wanted to be.

          • InAFreeCountry

            Probably so, even 80 or so years ago, when the beginning of the story took place.

          • newscomments70

            I imagine it was even worse back then. Hollywood directors are used to their liberal inner circle, bathhouses, etc. They are completely out of touch with reality.

          • Irish

            In fairness the film was before the rise of the stratified prison gangs we have had for the last few decades. Plus it’s set in lily white Maine, not to mention Red’s character is a much older, supposedly wiser inmate.

  • “Diverse” media = Those that are actually diverse, “Non-Diverse” media = Black shows.

    So of course the “diverse” movies and TV shows will have better ratings than the “non-diverse” ones. Duh.

    Meanwhile, the people who aren’t watching easily quantifiable media (movies have box office receipts, TV has Nielsens) aren’t counted in the official statistics, but they are watching lots and lots of old “non-diverse” (i.e. all-white) shows and movies on streaming.

  • TruthBeTold

    Hollywood’s racial and gender diversity is increasing. But it’s not increasing quickly enough, says Darnell Hunt, lead author of the second annual Hollywood Diversity Report by UCLA’s Ralph J. Bunche Center for African American Studies,

    OK, I read this first jam-packed line and then I stopped to look up Mr. Darnell Hunt who, no surprise, is black.

    Do I really have to know any more about the conclusions of this second annual report from this half a sentence and the headline?

    • Alden

      Just look where he works.

  • D.B. Cooper

    Didn’t I just read this a few minutes ago? Oh yeah, on some other site. I pointed out that some of the top grossing movies of all time were not diverse: Titanic, Star Wars, E.T., and Jaws, for some examples. Some whiny sissy baby white male even had the nerve to complain that the most successful animated feature of all, Frozen should’ve had a few black characters.
    Which one does your little girls prefer?>

    • TruthBeTold

      They released the trailer for the new Star Wars movie and the first image was a black storm trooper.

      If the movie is a success then it will be claimed that diversity was the reason for the success.

      But Star Wars is a successful franchise with a cult-like following. The audience is already there. It would have to be tremendously bad for it to bomb.

      Watch for the success of the next Star Wars to be attributed to diversity.

      • Kenner

        Just what the cosmos needs, more black holes.

        • John Smith

          More crime too.

        • Blackfish

          Like Lt Uhura on Star Trek!!

      • LexiconD1

        Ugh. I guess it’s a reflection on George Lucas’s marriage to a black woman.

        • TruthBeTold

          Lucas sold the franchise to Disney. It’s now being tweaked to fit appeal to a world market.

      • blah1130am

        They changed Johnny Storm/The Human Torch in the Fantastic Four to a black guy, while keeping his sister white. They’re really pushing this stuff hard.

        • Erik

          They are also looking into making Spiderman black.

          • Kenner

            Spray him with Black Flag.

          • LexiconD1

            The band or the poison?

            Henry Rollins is a soft beta male…

          • TruthBeTold

            They won’t stop their incessant chatter about the next Bond being blacks.

            Once something becomes successful like a movie franchise blacks demand ownership.

          • evilsandmich

            And it’s not even because they want to see it (unless Bond is also fat and in drag) they just want to ruin everyone else’s fun.

        • InAFreeCountry

          They had a black guy playing a Norse god in Thor.

          • blah1130am

            Though, it’s kind of funny to think that they made a big deal out of making a norse god black when he’s ultimately just a servant operating the magic elevator.

          • InAFreeCountry

            I haven’t seen it yet, now I will just imagine him in a little red uniform when I do.

          • Garrett Brown

            Heimdall, who is known as having the most golden of locks and the brightest blue of eyes. I saw that film once, will never watch it again.

            My poor childhood reading comics…

        • TruthBeTold

          That’s really pushing it.

          But what’s the unconscious message this plants in the mind of views?

          In their unconscious mind they’re trying to work out the rational. ‘Did the White mother get pregnant by a black guy and then he abandoned the woman who got remarried to a White guy and then had a White daughter?’

      • H. Leonskoi

        They are a lot more believable as evil villains than as geniuses. I could see them as the tyrannical storm troopers.

      • Stephen Wordsworth

        We never see a Storm Troopers face in the original movies. I think a negro Storm Trooper really fits in with the universe it explains why storm troopers could not aim all that time, they are all shooting gangsta style. Disposable canon fodder.

        • TruthBeTold

          Great line. I’ll have to use it in the future when talking about the film.

          They’ve also been releasing the cast and it includes lots of non-Whites. The new Star Wars is going pure multi-cultural.

          Another successful White franchise co-opted by blacks.

          Will the Whites be the bad guys (like a White Darth Vader but voiced by a sinister sounding black voice)? Will non-Whites be the ones to save the Galaxy?

        • Garrett Brown

          Now that’s hilarious.

    • ozamataz

      Shouldn’t the one on the right be titled “Burned”?

    • LHathaway

      To be fair, one could argue Star Wars and E.T. did have ‘diverse’ characters. Sometime during the early 90’s even the plight of Extra terrestrials became a cause for White men to champion instead of their own. I can even think of a few rock groups that had videos of the band ‘rescuing’ extraterrestrials. As for the film Jaws, I have less to say about that. One thing is for sure in the film, the police chief makes it, the college guy makes it, the working class guy just can’t escape the shark.

      • JP Rushton

        “Sometime during the early 90’s even the plight of Extra terrestrials
        became a cause for White men to champion instead of their own. I can
        even think of a few rock groups that had videos of the band ‘rescuing’

        So is that why the movie Independence Day makes fun of those people?

        • LHathaway

          I don’t know. I’m not sure I would read too much into it. There were only a few ‘hippies’ dancing under their alien ships hoping to make peace with them or something. What would any of us do in that situation, with 2 mile long alien space ships hovering over your city?

          I will say I felt the film Independence Day was nearly perfect. No, it was perfect. I don’t care what anyone else says, that was a very well-done film.

          • H. Leonskoi

            A black guy and one who must not be named saved the world. That wasn’t any kind of multi-culti stuff was it?

            It was a fun movie, though. On another note, it seemed strange that they continued to treat the abductee as crazy, after all, the aliens were there trying to conquer the world, was it reasonable to discount his claim at that point? People continue to say that that character was crazy for believing that. That take on it doesn’t make sense. The others were apparently naive, a valid point about these alien ufo enthusiasts. It is naive to be so sure that they are spiritual, advanced, kind, and superior, if they exist.

            Fun movie but definite multi-culti programing, isn’t it?

          • LHathaway

            There is a huge pro-family theme to that film. Perhaps this theme only runs beneath the surface or you have to watch the film a second time to notice. I was surprised to notice this on a second viewing years later. To my mind, on first viewing, I couldn’t help noticing the way the aliens were being compared to us. At times, I felt the aliens in the film were a stand-in for people of color in the US, who just want us to die. To my mind, and maybe it was just me, there was a very subtle irony to the film, also comparing us humans to the aliens. That is what made the film, to me, beyond perfection.

          • InAFreeCountry

            But the abductee was Randy Quaid. He really IS crazy.

      • Kyle Asher

        You missed the point of the movie then. He had to perish. He was supposed to have died in the jaws of a shark during the sinking of the USS Indianapolis . Best scene ever in cinematic history

      • H. Leonskoi

        How about the old Star Trek? If that wasn’t a globalist multiculturalist indoctrination program there isn’t one. It was also promoting at least socialism if not communism.

        • LHathaway

          Series creator Gene Roddenberry definitely claimed to be a heathen humanist. And as, presumably, he held greater control over the show (with Star Trek: Next Generation) these kind of themes you’re talking about were generally more stressed. You make a good point.

          I can’t help thinking, however, about a line a presumably conservative Star Trek fan made about the original series. He claimed something like, ‘the show was all about captain Kirk. Each week, he would face off again counter-culture figures on the show, presented in the guise of aliens or rogue factions of the federation, and then defeat them, correct the error of their ways, and then sometime before or after, bed their women’.

          Despite the pro-diversity bent that is part of the show, there have been entire episodes that have dealt with race realism, in my opinion, ‘Chain of Command’ in the Next Generation seemed to deal with it at the end. ‘The Trouble with the Tribbles’ likely has an undercurrent of race realism throughout. An episode of Deep Space 9 had the crew go back in time and actually participate in the episode. Speaking of which, surely Deep Space 9, with it’s black captain, surely by it’s name alone touches on racial cords? The episode ‘The Trouble with the Tribbles’ was very likely influenced by the Theodore Sturgeon horror short story ‘The Hurkle is a Happy Beast’. That was part of the show, bringing science fiction literature themes to the screen.

          Who can forget that William Shatner always claims his favorite Star Trek episode is ‘The Devil in the Dark’?

          Being a human being, and being concerned with Whites, are not mutually exclusive things. Our enemies would like people to believe they are, though.

          • bv

            That’s fine with me Roddenberry chose to put non whites in, it wasn’t forced or coerced by social justice warriors.

            I’m for free association not coercion.

        • InAFreeCountry

          Star Trek takes place after technology has elevated humanity into a post-scarcity society.

      • bv

        Blacks can’t swim they’d just drown everywhere.

    • evilsandmich

      Yes we need to slow this down, a movie doesn’t get more white than Frozen (gross U.S. $400M, global $1.2B) and it doesn’t get more black than The Princess and the Frog (never seen it, U.S. $125M, global $167M).

      Some of this is analysis is backwards as well since if some studio is blowing $200M on putting a picture together they will need to cram as many tushes into seats as possible so they’ll try and make sure they have a “Power Rangers” cast. The movie (various Marvel efforts come to mind) would have been a hit nonetheless but a little diversity insurance never hurts in the mind of the executive when that much cash is on the line.

  • Kenner

    ‘SuperHero’ movies usually have mandatory non-whites in supporting roles, I’m guessing their relative ‘success’ is skewing the data.
    White audiences aren’t ‘clamoring’ for more diversity as much as putting up with it.

    • baldowl

      I’m especially interested in how well Marvel’s announced “Black Panther” film will do. It’s a couple years down the road, and I see negro fatigue settling in now, even amongst our white leftist enemies.
      They sold us on an extra-dimensional world of Norse gods (and one alien negro), but can Marvel make anyone believe in a technologically advanced African civilization? They’ve got their work cut out for them LOL

      • H. Leonskoi

        It is unbelievable. As for the negro norse god, I have not and will not watch that movie.

        • Kenner

          That was YKW letting us ‘never forget’ who’s running the show.

    • H. Leonskoi

      Good point but I’m not putting up with it.

    • Raymond Kidwell

      That’s why I don’t watch the “thor” movies. Viking Gods are black, white, asian etc.? I don’t mind diversity if it makes sense. I like watching a movie about black people with all blacks in it though. When they make movies about black culture it usually has a white lead character (like eminem). Then white movies always have the standard one asian, one black etc. None of it makes any sense. It just treats people as interchangeable cogs.

      Even if you watch an Asian kung fu movie (at least made in the West) there will usually be at least one white guy fighter, usually he’s a bad guy and really tough. And if you land on an Alien planet, the alien planet always has a population consisting of black and white people living together. It just makes the shows seem really fake. It goes along with the whole thing where everybody always speaks English, even on alien planets, in other countries, in ancient times etc. I guess to some degree I could tolerate that a little more than the diversity thing, but the movies really don’t make much attempt at realism most of the time. Oh yeah and the fighting scenes are usually totally fake and involve a 90 pound girl beating up a 500 pound man. I can go on all day.

  • TruthBeTold

    The U.S. population is about 40 percent minority and slightly more than half female, but, in news to no one, women and minorities are represented onscreen and behind the camera in drastically lesser proportions, the study indicates.

    So this guy wants to cast movies based on race and gender not what the story calls for. What is this, the Hollywood version of ‘Paint by Numbers’? How good did those paintings look?

    Does this include Selma? Or Malcolm X?

    I don’t even watch movies anymore and I can’t even get through this article because my head is going to explode.

    The premise of this ‘study’ is absurd and the conclusions are likely pure lies.

  • Kenner

    ‘Vikings’ on the History Channel : No diversity!

    • Raymond Kidwell

      That’s why Game of Thrones is one of the top shows out there now. It’s mostly whites.

    • Irish

      And my favorite show on television at the moment..I’m still watching The Walking Dead because of the time invested at this point. But every black character is selfless saint, and every new white character is pure evil. Except for last nights of couse , (he was great) since he was gay, in a beautiful gay relationship..It’s like they’re trying to drive away their core viewers.

      • evilsandmich

        Yeah I gotta admit I gave up watching Walking early on when the black saint was confronted by the white racist; give me a break.

  • LexiconD1

    How many whites were the ‘stars’ of Good Times, Cosby show, Moesha, Everybody Hates Chris, anything on BET?

    Yeah, ‘we’ want diversity…

    • Raymond Kidwell

      Everybody hates Chris is a good show. Putting white people in it would ruin it just like putting black people in a white show ruins it.

      • LexiconD1

        I wouldn’t know, I never bothered to watch any of the tv shows, the movie, or network I mentioned. I have zero interest, but I stand behind my posts point.

  • TruthBeTold

    EVERY mainstream movie today is required to have a major/minor black character.

    This study is absurd and the conclusion politically self-serving.

  • guest

    “Hollywood is not progressing at the same rate as America is diversifying.”

    For one reason – there are still White actors and actresses in LaLaLand. And the only reason the media still has them is to further publicize the false image of White people as evil by using the White actors who have sold their souls to the anti-White media to play roles that demean White people such as ignorant rednecks or as the only race of people who are evil.

    • Hammerheart

      I guess telenovias are a more accurate representation then?

      Wait, european spanish speakers get those parts. Nevermind.

      • bv

        I asked my friends Mexican wife why all her favorite Spanish shies had no brown people? She told me indigenous features and non white skin didn’t look good on TV, movies or the news.

        P.S. She’s a Mestizo (He dumped her and married a rich white Colombian whose a lawyer (licensed in Canada & USA) and an investigating journalist in Bogota. She’s still hot after 3 kids.

    • bv

      Brad Pitt and his pals.

  • Luca

    Not enough “Diversity” in Hollywood? Well, I hope they don’t intrude upon the poor Jewish writers, directors, producers, studio executives, actors etc. who make up about 75% of Hollywood. Why that would be downright anti-Semitic.

    • bv

      Tell the blacks to complain to Ashkenazi Jews and stop associating them whites. We’re completely different groups.

      • Irish

        All I can think of is Spike Lee getting in trouble for complaining about “The Golden Boys” when referring to the Cohn Brothers , when they beat out his film for best picture…He’s obnoxious & Anti-White, but 25th Hour, Summer of Sam & Do the right thing are all really good flicks.

        • bv

          Seen them all and hate him even more than before. I curse him and his family with misery and plagues.

    • Blackfish

      If he thinks it’s bad in Hollywood, he should take a drive through the places the people in The Industry live (Beverly Hills, Brentwood, Malibu, Pacific Palisades, etc). Not many brothers there!!

  • Caucasoid88

    Where’s the diversity in “Meet the Browns,” or “Black-ish,” or “Tyler Perry’s Madea Hoots and Hollers”?

    Diversity. Even the word alone puts a bad taste in my mouth.

  • RacialRay

    The only place in media that I want to see more ‘diversity’ is in the advertisements, where every dupe is currently a white male. Most often fat, middle-aged, balding and clueless, the typical antagonist in those 30 second vignettes is an ignorant loudmouth who takes one in the groin, figuratively or literally, to sell cornflakes or soap or tampons or beer. Women are invariably wise and smug, rolling their eyes as they “correct” the dufus for his impulsive idiocy. Blacks are presented as intelligent, hardworking and serious (ya know, just like in real life).

    The list of consumer products that I personally boycott because of the ludicrous portrayal of white men in their ads is so long that I am running out of options.

    • Susannah

      A thousand times yes. I’m so sick and tired of the depiction of White males as geeky, buffoonish, stupid, or villainous. Enough already. I wish that advertisers as well as others responsible for this formulaic nonsense would get the message through their skulls – this is not cutting edge or original and hasn’t been for a very long time.

      • Lion’s Mane

        It’s only meant to be anti-White. Whites are the persecuted population in this country now.

      • Charles Martel

        But have you ever meet a black in real life as smart as seen on TV?

    • baythoven

      Those ads bother me too.
      But to make a different point about this… Advertising is money, not politics. So apart from our PC culture, there’s another meaning here…I believe advertisers have made a determination that white males are the group least inclined to take offense.

    • Charles Martel

      I sometimes ask people “have you ever meet a black in real life as smart as seen on TV, I worked in inner city hospitals for over 6 years without, but I did know a black doctor that malpracticed himself to death.

  • WR_the_realist

    Lack of diversity — that’s why Lord of the Rings was such box office failure.

    • TruthBeTold

      The Fast and Furious franchise isn’t successful because of a diverse cast. I have no doubt it would be just as successful with an all White cast.

    • John Smith

      The orcs represent the negro hordes.

    • badbox27

      There’s a great racial analogy in The Return of the King. It’s the part where Sam overhears Gollum plotting to kill him and Frodo. When Frodo defends Gollum, Sam says “You don’t see it do you”? ‘It’ meaning the threat that Gollum is. Gollum represents diversity, Frodo is White liberals or White people in general, those who can’t see the threat. And we here at Amren are the Sams of the world trying to warn our fellow Whites of the danger. The ring itself represents political correctness, which is what is causing Frodo/White people to be blinded from the truth. Then Frodo takes the hand of the thing that wants to kill him, something White liberals do everyday. Frodo also explains he feels like he has something in common with Golloum, they both owned the ring. Gollum doesn’t not share such delusions.

    • Alden

      There were numerous articles at the time about the racism of the movies and even Tolkein and his research into Beowulf and the rest of the Norse sagas. The horror, a romantic historical movie about folk memories of the Northern European peoples.

  • TruthBeTold

    Is that why Selma didn’t win Best Picture? Because the cast wasn’t diverse enough?

    Maybe black directors will learn a lesson from this report.

  • I liked the TV series, “The Shield” for the more-or-less honest depiction of black & brown street thugs. White cops who were smart & tough was nice too. Viewers did have to suffer through some affirmative-action nonsense, but on the whole, it was a decent series.

  • Americaandthewestshouldbewhite

    DIE- versity, the word says it all.

  • dd121

    They didn’t ask me but I think “Annie” should be played by an all white cast.

    • LexiconD1

      So did the movie goers.

    • IstvanIN

      Maybe the butler or rail station porter should be black.

      • InAFreeCountry

        Everyone knows that white butlers are better. Richie Rich had a white butler.

        • John Smith

          The silver doesn’t come up missing that way and you don’t have to mark the levels on the liquor bottles.

          • Tim

            When I was thirteen my Mother and Dad called me into their bedroom. They were serious as all @#$%!! Mom asked me if I had been sneaking liquor and told me to tell the truth as my answer was more important than a lie or a punishment because someones job was on the line. The rest of this story you already know…

        • Blackfish

          Batman as well!

  • Diversity Fatigue

    “… viewers preferred films and television shows with moderately diverse casts…”

    I guess that bald-faced lie explains the phenomenal success of shows like Seinfeld and Friends with their complete lack of diversity. Right. Let me file that one away.

    • Harley Sims

      Seinfeld and Friends would have been ruined with a permanent black cast member. Whites would not have perceived the shows in the same way at all in my opinion.

      • LHathaway

        Seinfeld did have that black lawyer who would appear representing Kramer every now and then. Probably not very often at all, but I do remember the guy. What I also remember about Seinfeld was that most blacks hated the show, and were often vocal about having disdain for the show, for one reason or another. They must also have heard somewhere, ‘there are no blacks on Seinfeld’.

        I try to imagine the vast majority of Whites trying to disparage The Cosby Show or Good Times, if even trying to sink the show. I can’t imagine it. If they did, they would only do so as a kind of sarcasm or parody. As a means of making fun of ignorant Whites who don’t like diversity.

        • H. Leonskoi

          Wan’t he a parody of OJ’s lawyer Johnny Cochran?

          • LHathaway

            Something like that. That’s how I remember it, now that you mention it.

          • H. Leonskoi

            He was hilarious! He was always using multiple verbal emoticons, if you will. When they had him bedding down Sidra while Jerry and crew got put in prison I was not amused. They did stick it to the white man, and woman, in that episode. The final episode, or two episode finale, was of terrible quality.

          • Kenner

            Ended with a whimper, they completely blew it.

          • LHathaway

            lol, wasn’t the ‘Nazi’ author they were talking about, the one they were riding in his airport limo, wasn’t he named ‘conan obrien’?

        • badbox27

          I believe that black lawyer character was a parody of Johnnie Cochran who was OJ Simpsons lawyer, the trial being the biggest news event of the time. I’m glad blacks didn’t like Seinfeld. I thought it was funny and entertaining. It had the kind of humor the blacks wouldn’t get. Then Michael Richards had his incident. I still watch it if I see it on.

        • Kenner

          Yes, the blacks at work hated that show! It was ‘too white’.

        • InAFreeCountry

          Seinfeld’s comedy is not buffoonish or slapstick, except for Kramer. It requires cross-synapse thinking.
          Come to think of it, they could have made Kramer black.

  • Duke56

    The likelihood that I will see a movie is inversely proportional to the amount of diversity contained therein.

    • John Smith

      It depends on the context. I will watch “Zulu” anytime, despite it having mostly blacks in the cast.

  • libertarian1234

    “Diverse Casts Deliver Higher Ratings, Bigger Box Office: Study,”

    I don’t believe a word of it.

    It’s just one more lie promoted with the intent of fooling the public into believing it is popular to want to see blacks in movies.

  • Marilyn Rosen

    I have Netflix so I’m pretty much able to watch movies I like.

    • LexiconD1

      I know how to torrent. I watch all kinds of film, even those I have to ‘read’ (I hate dubbed films.)

      And, I watch more foreign films than domestic, especially since I discovered a ton of our ‘entertainment is comprised of stolen foreign entertainment anyway.

      My old avatar was from one of these discoveries…the Japanese film (based on the superior book)…”Battle Royale”.

      • Have you seen Oldboy yet? (The Korean original, not the ripoff by spike lee which gives no credit to the original)

        Its absolutely fantastic. And i THINK its available on hulu for free. The twist at the end is completely unexpected (for me anyway) which is one of my favorite things about Asian films, they are so fundamentally different from us mentally and societally that their twists are truly surprising most of the time.

        Its part of a trio of films, all of which are very highly regarded as classics in Korea. I believe the hangeul spelling of Oldboy is 올드보이 if you want to try and give it a copy paste into google.

        • LexiconD1

          Of course. Korean horror is only second to Japanese horror.

          • Dont know, when i noticed that he was playing it off as HIS movie instead of a tribute or translation, i refused to see it. I seem to recall reading something about that scene being modified somehow, he probably switched it to sashimi or something equally bland.

          • LexiconD1

            I’m willing to bet the ‘twist’ ending didn’t make it in either.

            But he’s some sort of film making genius. (sarcasm)

          • Hahaha, that seems like a solid choice for a screening film and another fantastic example of the … almost alien Themes and ideas you can find in Asian films, especially horror.

            You may want to be careful though, find a guy who REALLY likes that film and you may need to worry a bit.

            Also, its been far too long since I last watched it, so thanks for the reminder!

  • H. Leonskoi

    They are full of it. I do not even believe that. I will not even watch a movie with a black in a starring role at all anymore. One turning point for me was when that ghetto karate negro was fighting terrorists on an airplane and said “Always bet on black!” I saw that on the trailer and I have always refused to watch that movie and expecially that ghetto karate negro moron. Then they call us racist crackers. It is really getting ridiculous and moronic the way the owners of the Hollywood movie companies, whoever they are, still insist, in spite of how preposterous it has gotten, to cast blacks as various types of geniuses who save the day and planet Earth. It ruins movies and TV shows.

    Incidentally, whenever I type a comment like this, my cursor starts popping all over the box into previous text. Is antifa attacking commenters?

    • No, it’s just the Disqus gremlins at work.

      • H. Leonskoi

        Thank you. It has happened to me at several sites but only when I make politically incorrect comments. Sometimes I’m able to fix it by going to network and sharing, advanced options, and turn off network discovery and turn off file and printer sharing. The thing is it resets itself every time I leave the internet or at least every time I turn my computer off and then on again.

        • evilsandmich

          ” but only when I make politically incorrect comments”

          If you’re like me, then that’s not a very good limiting factor. Disqus (and other comment systems) are really pushing javascript to the extreme; it’s amazing that it works at all.

  • Sid Ishus

    We watched Willie Wonka and the Chocolate Factory with the kids tonight. It was a breath of fresh air. The only diversity shown was Asians in their own country. Kept wanting to tell my children, ” See! That’s how it really used to be! It was so wonderful children! ”

    I want to go back to that time.

  • John Ambrose

    I see that this “report” comes from UCLA and it’s Center for African American Studies… Since this is a public university our tax dollars are forced to subsidize these cultural Marxist “studies” departments and all of their propaganda output.

  • Alan Martin

    there is NO CHOICE when it comes to broadcast tv.. the racist hate that promotes interracial mixing and so called “diversity” can easily affect a boardroom.

    ah but when it comes to hollywood movies, where people actually have to choose to pull money out of their pockets..that is where you see the lie for what it is.

    over and over again you see movies with non-white casts and in particualar the endless number of remakes of movies where you now have a non-white character role-playing one iconic white character or another… simply Flop.

    the only thing these racist hatemongers can really continue to do is to slip in token black characters or attempt to effect popular media with large casts…ie; superhero movies and the like.

    • bv

      They’ll always fail because our fantasy world (e.g. Spider-Man) is where we escape to get away from reality.

      Whites don’t want to watch blacks even though they parrot the diversity script in public life. Most don’t want blacks as friends and live as far away as possible from them.

    • John Smith

      Films featuring negroes especially tank overseas, mainly in Asia. Since Hollywood is trying to get a foot into China, they’d be wise to pay only lip service to diversity while giving humans what they want – movies without negroes.

  • Anon

    Movies, TV, even video games, are being ruined by the anti-white genocidal agenda.

    Few people understand that there is an agenda and fewer still that genocide against whites is the goal of that agenda. Fewer still (despite it being out in the open) will admit there is a specific who behind that agenda. This last is the most disturbing because outside the US, even saying so will get one sent to prison…..which is, of course, the strongest proof of who they are and what they are doing.

    But I have yet to meet a person that doesn’t understand that propaganda is ruining entertainment as it is forced in where it doesn’t fit. The unlikely inter-racial couple. The unlikely smart people, with the even more unlikely criminals.

    Perhaps the worst is one of the better video games….Dragon Age. The first Dragon Age was ground breaking in both plot and play and had an odd quirk. Such video games sometimes involve a romance as part of the plot with several choices, both when played as a make character or a female. Dragon Age was the first game to add a “gay” option. Nobody liked the gay option but it worked….which is to say, it wasn’t forced and most people enjoyed Dragon Age and ignored the gay thing.

    Dragon Age II. Gay romance again with totally different character, this time forced and very awkward….bizarre even. OK…..we don’t like the gay thing and most players made that known.

    Dragon Age III…..more gay but no one knows about it because no one bought it.

    Just one of many examples in media. One of the worst was the prequel to Alien when a lily white corporate “bitch” suddenly decided to randomly have sex with the low life she had hired to captain her ship to show how she wasn’t a “racist”. Suddenly, it’s no longer a mystery why the movies nemesis (who created humanity) suddenly changed their minds and decided to wipe us out.

    We’ve had the propaganda for a very long time. And its even been bizarre and unlikely for the most part. But today, its frantic..bumbling stumbling attempts to crank out more, more, more.

    Because of course, the bubble is going to eventually burst. Did I mention who is doing this is pretty much out in the open.

  • InAFreeCountry

    If a show has an all-black cast, shouldn’t that count as eight shows, since (13/100)8=104%?

  • InAFreeCountry

    I would love to see more diversity in the people MAKING shows and films in Hollywood.

  • De’Ontavious Jizzaiah Jones

    On subject of diversity..I was just researching statistics on blacks raping elderly white women, when I came across the obituary of Eldridge Cleaver in link below. At the time of his death in 1994 he was employed as a Diversity Consultant for a small university near LA which shows what a joke these positions are, given Cleaver’s atrocious violent criminal background and history of drug addiction. Cleaver’s obit came up in my search due to his admissions of intentionally stalking white women and raping them to get revenge on whites. Yet, I am sure his book, Soul on Ice is on reading lists for many high schools now.

  • Tim

    Hard to believe now but there was a time when I came here to laugh at the “Radicals”…This post started to change my mind since it was impossible to argue with. “As a seperate and distinct racial group, Whites have an absolute right to tell their stories, celebrate their heroes and pass on their legends without the mandatory inclusion of other groups…”

  • MekongDelta69

    Audiences, regardless of their race, are clamoring for more diverse content…


    American Sniper pulled in $400 million (and of course, was totally snubbed by the effete, elite, leftist Hollyweird crowd).

    Oscar winner Birdman pulled in (approx.) $40 million.


    • The Oscars are a trade show, put on by AMPAS, a trade association that deals with movies and actors.

      Therefore, I am so shocked that they gave best picture to a movie about an actor.

      Likewise, I was so shocked that they gave best picture back in 1999 to a relatively obscure chick flick about William Shakespeare. That’s because William Shakespeare almost single handedly created their whole industry, in essence.

  • Light from the East

    Want higher ratings? Then go to jails across the country and shoot a documentary. It will be huge success.

  • Alden

    TV and feature films serve different demographics. TV is for women, children and old men. Films shown in theaters are primarily for 12 to 35 year old men. The men like action adventure and special effects. TV has no budget for explosions etc. The different medias cater to their audiences.
    I try not to buy anything or use stores that use blacks in ads. I changed to GEICO because I would rather be annoyed by a stupid lizard than a black man.
    I only watch netflix and DVDs without blacks.

  • Alden

    The worst example of a black taking the part of a White is on the TV series titled I think Copper. It is about a police detective in NYC during the civil war? The city medical examiner is a black man!!!!, back in 1862. And of course his wife and child were murdered by the evil Irish in the anti draft riots.
    Gag gag. I tried to watch a few times but just could not take the liberal preaching.

    There is plenty of PC propaganda in netflix series. One I wanted to watch was about some sort of UK anti terrorism agency. Episode 1 A group of American religious fanatics are on their way to London to ban abortion clinics. Episode 2 A group of native English neo nazis are mean to the Muslims in their council flats. Episode 3 Evil native English plan to bomb immigrant politicians.
    I did not watch any of them, just read the little summaries

  • Irish

    Now see I took that line as a clear deviation from the book..Why bother asking a White man why they call him Red (Presumably he was written as a ginger) Whereas asking the AA Morgan Freeman gave a wee bit of levity to a fairly dark film. (Stephen King wrote the story.)

  • newscomments70

    Some of that doesn’t bother me, but now they take it a step further and push WF/BM sex on us. It seems like every television show and movie, even Disney, is pushing interracial cuckolding on us. It’s always BM/WF, rarely the reverse. The British shows are even worse than American.

  • Garrett Brown

    I only had to do about two minutes of research to debunk this “study”

    The five highest grossing films of 2014-
    Transformers, the Hobbit-BOTFA, Guardians of the Galaxy, Maleficent, and the Hunger Games-Mockingjay had all white casts with a few black extras that had maybe 3-5% of the lines in the film.

    Whites are still a majority in this country, Whites still like their films to be White.