Delta Airlines Apologizes for Insensitive Ghana World Cup Tweet

Chris Hoenig, Diversity Inc, June 16, 2014

Delta Airlines is apologizing for an insensitive tweet it sent out in celebration of the United States’ 2-1 victory over Ghana in its opening game of the 2014 FIFA World Cup.

As millions rejoiced in the late win for the Americans, Delta sent out a tweet with a picture of the Statue of Liberty basking in the sun and displaying the U.S. goal total next to a picture of the sun setting on the silhouette of a giraffe with Ghana’s total.

DeltaTweet

Just one catch: Giraffes don’t live in Ghana.

Delta learned a quick lesson in cultural competency as followers quickly pointed out that fact and called out the airline for its ignorance.

{snip}

{snip}

A little more than 90 minutes after the final whistle, Delta removed the offending tweet and posted an apology.

That tweet was followed up on Tuesday morning with a statement from the airline.

“Last night, we posted a congratulatory message on Twitter and Facebook to the U.S. soccer team on its win in a World Cup game. The message used an image of a giraffe to represent Ghana. The image was both inaccurate and inappropriate,” the statement read. “As a global airline, we understand the role images play in shaping global perceptions. We also recognize our responsibility to create messages that are both accurate and inclusive. We take this responsibility seriously.

“Yesterday, we failed to meet this responsibility. For this, we sincerely apologize.

“We have removed the image and are reviewing our processes to ensure that future images and posts reflect both our values and our global focus.”

Topics: , ,

Share This

We welcome comments that add information or perspective, and we encourage polite debate. If you log in with a social media account, your comment should appear immediately. If you prefer to remain anonymous, you may comment as a guest, using a name and an e-mail address of convenience. Your comment will be moderated.
  • sbuffalonative

    No giraffes in Ghana? Not even in their zoos?

    When I think of giraffes, I associate them with Africa. Is that wrong?

    • Yes it is. You racist! Now start making your penance now.

    • WR_the_realist

      Well, that’s like thinking that prong horned antelopes live everywhere in the United States. I haven’t seen any here in FEMA Region 1. And I suspect that no zoo in FEMA Region 1 has prong horned antelopes either.

    • 1stworlder

      That’s a lot of meat to be wondering around on its own in Africa.

  • authorizedversion .

    Somewhere out there, a black person just had their feelings hurt.

  • Though Delta would be in more “trouble” if it actually used a picture from Ghana and showed us what it really looks like.

    • Adolf Verloc

      Or a picture of a chimpanzee, which really do live in Ghana.

      • A Freespeechzone

        Or the citizens of Ghana…..

  • Ograf

    Delta rep twisted his neck trying to get his head out of Ghana’s guys ass.

  • J.P.

    Next time try using a picture of MLK then when the Ghanai people complain you can call them RACISTS.

  • JackKrak

    Apart from the pyramids in Egypt, what recognizable monument/building/whatever that could be used as visual shorthand have humans built on the entire continent?

    • Samuel_Morton

      Good point. Since the pyramids are in no way, shape, or form a product of sub-Saharan Africa, what would be a universal symbol for black Africa?

      Perhaps a starving child with a distended belly? Maybe a malaria parasite or the AIDS virus?

      • Einsatzgrenadier

        Good point. Since the pyramids are in no way, shape, or form a product of sub-Saharan Africa, what would be a universal symbol for black Africa?

        That would be jenkem, the hallucinogen of choice for black Africans.

      • 1stworlder

        The funny part is that DNA testing of mummies showed they are more closely related to Europeans than they are to the current population of Egypt. That means the reason they lost the ability to read their language (hieroglyphics) is the same reason Detriot has a 47% functional illiteracy rate.

    • Löwenmensch ᛟ

      The mud buildings of Timbuktu, the pinnacle of African architecture

      • Jefferson

        Sub Saharan African architecture could only dream of having a skyline that resembles Tokyo and New York City for example.

  • EiSkogsNisse

    The biggest problem here is that Delta Airlines apologised. You should never apologise for something like that, instead Delta Airlines should have rubbed the picture in Ekow Acquah’s face. Put him in his place.

    • “Ekow Acquah”? Good grief, that sounds like one of those industrial cleansing detergents.

  • ftex

    Insensitive Delta bastards. They should have used a picture of a poor girl getting hacked with a machete.

  • dd121

    A little mistake. So what. Hardly worth groveling over.

    • You would think. But this is the new Amerika, the ‘post-racial’ Amerika that the ‘magic negro’ ushered in, praise be his name!

      • dd121

        Read the editorial about George Keenan. (above the daily postings). He predicted most of what’s happening now. He warned about mass immigration and its effect on our society. It’s a pretty grim prognosis for us.

  • Dave West

    Insulting the the civilized and industrious nation of Ghana, oh no, what a crime!

  • Samuel_Morton

    Excellent strategy, Delta. Apologizing to blacks has totally worked for everyone who has done it in the past.

  • So CAL Snowman

    What else was Delta supposed to use to represent Ghana, a picture of a toilet?

    • Einsatzgrenadier

      They could have used a piece of antiquated farm equipment, since farm equipment was the region’s dominant export to the Americas between 1444-1888.

    • Tim_in_Indiana

      Maybe a termite mound.

    • 1stworlder

      LOL those are lacking in Ghana as well.

  • What a cowardly and stupid apology by Delta. A National Geographic photo of bare breasted black as coal African women with bones in their noses and grass skirts would have been more accurate, along with a pic of one of the big-bellied starving African sprogs the libs love to use to make us feel guilty..

  • MekongDelta69

    THAT’S ‘insensitive’?!

    It’s a good thing NONE of ALL these groveling PC lunatics didn’t grow up where I grew up. We called everybody, every name in the book, and if you didn’t have a thick skin and a quick wit to quickly rank them out in return – Too bad for you.

    P.S. I can’t even read wth that first message says with all the ‘at’ signs and ‘pound’ signs. It’s as if you need Rosetta Stone to read Tweets.

  • Luca

    Oh, the humanity! Obviously every resident of Ghana is stigmatized for life.

    Perhaps reparations are in order.

  • APaige

    I think public services is a better example than wildlife. Delta may have been incorrect for showing a giraffe, but they were being nice.

  • Ike Eichenberg

    When contacted for comment team member Bubbles said “uuhhh uuuuuuhh”

  • IstvanIN

    A pygmy with a spear?

  • Extropico

    “Just one catch: Giraffes don’t live in Ghana.”

    1) Some would question whether liberty still coruscates in Amerika

    2) While giraffes are not currently endemic to Ghana, there is little doubt that historically they were. The West African Giraffe, G.C. Peralta, still is indigenous to southwest Niger.

    • Alexandra1973

      Michigan’s known as the Wolverine State but I once learned that there are no wolverines in Michigan, go figure.

      This butthurt is seriously getting annoying.

      • Extropico

        There is actually a 2004 article that confirms the first wolverine sighting in Michigan in 200 years.

  • JP Rushton

    I thought “DiversityInc” would be a satire website. But I went to it, saw it was completely serious, then got sad inside.

  • Tim_in_Indiana

    They dislike not only the idea that the US is gloating over its victory over poor little Ghana, but also the implication that there isn’t a single recognizable landmark in the whole miserable country to represent it — which is true! That’s why they had to use an animal instead.

    • IstvanIN

      As if very other country has a word-wide recognizable landmark? Of course not, they need to get over themselves.

    • jane johnson

      The photo, sans giraffe, would have done nicely. Less is more.

  • IstvanIN

    Why do companies tweet? It only seems to get them in trouble. Stick with well considered advertisements. Of course even those can backfire see link below.

    Someday I shall have to sign up for twitter and find out what all the hubbub is about.

    • Alexandra1973

      I have an account but I don’t use it a lot, I only “tweet” if something really catches my interest. I do follow AmRen, SBPDL, and other similar sites.

  • Greg Thomas

    Jesus Christ! And they still claim “diversity is our greatest strength.”

  • IKUredux

    Delta should have used a picture of a black baby with flies crawling all over its face. That, my friends, is the universal meme of Africa.

  • WR_the_realist

    An animal that does live in Ghana is the chimpanzee. We all know what deafening howls of racism would afflict Delta Airlines had that tweet depicted a chimpanzee at sunset.

  • I could have told you they were ghana grovel. You can’t say anything critical about Africa without offending somebody. You can’t make any jokes about Africa without causing an uproar.

  • ViktorNN

    A giraffe is indeed wrong as they live in the plains of East Africa, and if they did live in Ghana they would be wiped out by now, just like the native lions, elephants, and chimps have been.

    Given that there aren’t many historically or culturally significant Ghanian achievements, probably the most interesting image to contrast to the Statue of Liberty would be an old woodcut of some black Ghanians selling other black Ghanians into slavery.

  • Who Me?

    So Ghana doesn’t have giraffes. So freaking what? This is a reason for a huge flap involving a major US airline having to apologize (grovel)? Beyond. Stupid.

  • benvad

    Who cares how they feel.

  • Yes Delta, do what needs to be done ,, kiss the @@s of anyone who could claim to me a minority. You disgust me.

  • SolStans

    Maybe if Ebonics Airways had tweeted it instead…

    https://www.youtube.com/watch?v=o6VY3-Haaps

  • PvtCharlieSlate

    … and that’s the upscale, affluent, yuppie-equivalent Ghana.