Italian “12 Years a Slave” Posters Pulled Amid Racism Claims

Yahoo! News, December 24, 2013

The US studio behind Golden Globe-nominated historical movie “12 Years a Slave,” has asked the film’s Italian distributors to withdraw posters which triggered an online storm over alleged racism.

Lionsgate did not specify why it was asking for the publicity material to be pulled, but a source linked to the Italian distributors said they were in the process of removing “unauthorised” posters of the movie, tipped for glory in Hollywood’s annual awards season.

The Italian posters feature large pictures of Hollywood A-lister Brad Pitt and Michael Fassbender, who have relatively small parts in the movie, but barely show black actor Chiwetel Ejifor, who plays the main role.


“The ‘12 Years A Slave’ theatrical posters featuring Brad Pitt and Michael Fassbender that were recently released in Italy were unauthorised and were not approved by any of the producers or licensors of the film,” said Summit Entertainment, a Lionsgate subsidiary.


The posters commissioned by Italian distributor BIM triggered a storm online, with some arguing they are racist in using photos of white stars to advertise a movie about a black character.

“REALLY? I don’t remember Brad Pitt being the protagonist of the film or having such a pivotal role in the story to stay in the middle of the poster,” said an Italy-based blogger on Tumblr called Carefree Black Girl.


Commenting on a Washington Post blog, Bfeely600 wrote: “I get that Brad Pitt is a recognisable star, yet I can’t help but think once again that race plays a part.”

On Twitter, actor-director David Eng wrote: “The folks who made the Italian 12 YEARS A SLAVE posters may not actually be racist.

“They just think all Italians are.”


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  • logwarrior

    The biggest problem is blacks who see this movie and assume it is historically accurate. That only inflames hatred.

    • Whiteplight sees the Emperor N

      It isn’t such a stretch to imagine that the already present violence against whites being ignored here (in the U.S.) will get a big bump of permission and encouragement from this film. As for the “Academy;” “White masochists agree, “12 Years a Slave” is mandatory viewing!”

  • Spartacus

    They should’ve been accurate, and shown only 3/5 of him…

  • D.B. Cooper

    Join the club! I remember renting Slaughter in San Francisco about 25 years ago, thinking it was a Chuck Norris movie because the cover had a giant picture of him.
    It’s actually a poorly dubbed (as in they even dubbed the dog barking) foreign movie with Chuck in a small supporting role as a bad guy.

  • IstvanIN

    They use the faces that will sell the movie. Geeze.

    • Whiteplight sees the Emperor N

      You’re on to it. I lived nearby for several years in the late 90s. They use fair skinned, blonde women in their commercials. White beauty sells products in Southern Europe (to increasingly swarthy “whites”).

    • CoweringCoward

      Don’t I pay enough in taxes, higher fuel bills getting into and out of the city, weapons and training, ammunition, more for my home etc, NOT TO HAVE TO SEE BLACK FACES?!?!?!

      I think it’s pretty simple to see why they didn’t put a big ole BLACK MUG on the poster!

  • bigone4u

    This story is one of thousands of pys ops every year intended to stampede decent white people into thinking that we are inherently racist and evil. It makes it easier for the NWO to implement their policies of soft genocide (hard genocide in some instances, such as getting white boys to fight and die in useless wars, and black on white crime). I suspect this psy op, like many, was a set up, deliberately intended to stir the racial pot and make whites even more willing to go along with their genocide.

    • Whiteplight sees the Emperor N


    • Max Krakah

      yeah, but it is not working. They have overdone it. Negro fatigue has set in and it is rapidly morphing into negro rejection.

  • M.

    I wonder when we’ll see a “12 Years a Slave” version of the Saqaliba, the Mamluks, and the 1.2 million+ Europeans enslaved by the Barbary pirates.

    I’m not holding my breath.

  • Well here’s the offending images.
    “12 years a slave” then 10,000 years of guilt and excuses.

    Run forest run.

    • NeanderthalDNA

      Hey! It’s Brad Pitt, Michael Fassbender, and some negro running through a field!

      All I need to know to not watch that one.

      • They sure can run.

        I’ve been tricked a few times in the video library, where they have “the big star’s” name or picture dominating the cover, but then you watch it and the star is only in there for a 2 minute cameo.
        At that point, they already have your money so what can you do?

        But to cry racism… yawn.
        I’m guessing if Italian ticket sales drop off with the new Afro poster, that’ll be racism too.
        It seems as soon a black is involved (you can’t have a slavery story without one) racism will follow.
        The only way to kill racism is to kill multiculturalism, or just stop caring.

        • NeanderthalDNA

          Check out “Dredd” if you get a chance. I call it a “Netflix Gem”, a really good flick that for whatever reason flops commercially, ends up in the bardo of streaming Netflixland, where bored cinamatophiles discover and enjoy.

          I think it’s important for race realists to not shrivel up or ossify socially and culturally, to enjoy and remain immersed in as much (pop) culture as we can stomach.

          I refuse to watch any version of Django, for instance. I get it, seen it in other forms, will not enjoy it, no thanks. Still harbor a grudge against a good friend (not really) who assaulted me with “Inglorious Basturds”. God I hated that film. Used to like Tarentino, though, so I was partly to blame I suppose.

          Regardless, check out “Dredd”. British/South African production unrelated to that horrible Stallone flop from the 90’s. I think it’s a great film, and has some interesting “race motifs” that, whatever the intent, managed not to offend me at all…

          • Thanks for the recommendation, I was an avid 2000ad (the comic) reader from about prog 50-1000 which was marketed in the States through ‘Eagle comics’ and to a lesser extent DHP to, so I’ve been a fan of Dredd for a while, but I have been saving watching it, until I buy it on Bluray (it’s one that I won’t download for ‘free’).
            I used to love movies, but since about the year 2000 onwards I’d struggle to come up with a list of recommendations, ever since Will Smith started appearing in various ‘remakes’.

            I find myself buying old James Cameron, Ridley Scott and Paul Verhoeven type of stuff when it’s time to buy a movie, and you could add David Cronenberg, the Cohen Bros, George A Romero to that list to a lesser extent , growing up in the 80’s was a golden time for watching movies thanks to home video.
            Once you sift through all that ‘reality’ garbage TV is producing some good shows these days with the likes of Breaking bad, Walking dead, Boardwalk Empire, the Sopranos and the like.

            I’ve noticed more than once that Amrener’s have shown in our comments, that we seem to gravitate towards dystopian futurist fantasy, such as Zombies, the Matrix etc. ‘the numbers’ (population/demographics=economic prosperity?+resource storage) are all leading to something really bad happening, so it doesn’t take a genius to see that one man’s ‘progress’ is another’s decline.

            But then Hollywood itself seems to seems to churning out a lot of the end of the world types stories lately from looking some recent release titles such as “This is the end”, “Seeking a friend for the end of the world”, “The World’s End” etc.

            In fact I was just reading this morning that Hollywood is going to stop pandering to fringe minority groups in 2014 and are going to start aiming for evangelical dollar (Google “2014, the year of the Bible: Hollywood cashes in on Christians by ditching superheroes for Noah, Mary and Jesus”), with adding their own subversive twist no doubt.
            Starting with the big end of the world drama “Noah”, where “all the bad in gets washed away, so life can be reborn again good” as part of the byline.
            Hopefully they’re onto to something.

            Another one I’ve been saving to watch is “Elysium” by that South African “District 9” director Neill Blomkamp. If that turns out to be a disappointment, there’s always the young Sharon Stone waiting to be watched again in the original Totall Recall.

          • NeanderthalDNA

            I’ve heard sketchy things about Elysium, though it looks visually fantastic.

            Another Netflix Gem and a classic – “Once Upon a Time in the West”. Sure, talk about ossifying, well for me this is from before my time, so kind of new territory. The Spagetti Western. Most are pretty bad, but a few are masterpieces and hold up very well.

            “Goon”, with that Stiffler guy, best funny violent hockey film since Paul Newman’s “Slapshot”. Both great flicks with minimum required diversity. Also “Super”, a normal-guy-cum-super-hero tale with a surprising number of good/recognizable actors – and an interesting racial scene near the end. All these Netflix streaming and worth a gander.

            Yeah, gotta enjoy life.

          • I loved Goon, a film with real heart and b-lls, which is so lacking these days, I had to roll my eyes at the Goon’s adopted religious family, oh well you can’t win them all.
            Super I enjoyed, I love the Germanic Dwight Shrute/ Rainn Wilson, it reminded me of Kick Ass for it’s realistic violence, which is another sequel that I’m looking forward to.
            It’s funny that you mentioned “Once upon a time in the West’ as I’ve genuinely only just watched that for the first time in the last month, sort of in honor of my deceased father’s love of Westerns.
            I watched it with the commentary from the director John Carpenter (another favorite, who should be on my list above) and I liked it for sure (it was long though), call me old fashioned but I liked the way the men were depicted as men and the woman as woman, in fact that Claudia Cardinale is/was a extremely fine example of Italian womanhood.
            You gotta love HD.

          • Katherine McChesney

            “Noah” isn’t Biblical. They’re pushing environmentalism.

      • sbuffalonative

        Aren’t you curious as to why he’s running? Maybe he got intimate with a respectable white woman and he’s running for his life.

  • sbuffalonative

    Let me guess. No one is going to see this film so in a desperate marketing attempt to trick people into buying tickets for this film, they put Brad Pitt on the poster.
    I do hope they market it with the real star. It will guarantee no one will see it.

  • Max Krakah

    well,they put all this money into the movie, and now they have to get white people into the theatre. they know that white people do not want to go see a negro, so they put two white people from the movie on the posters. See, they know how white people really feel. This movie is going to bomb.

  • Katherine McChesney

    Is it true that Whites ignored it? They swarmed to see “The Help”.

  • I completely agree, but where there’s more than one race, there’s the opportunity to play the race card.
    Using inequality to gain equality, I know it’s baloney, if these people could just stand on their own two feet, maybe we might respect them one day.