Book: Black Donors Forced Nearly All-White Obama Campaign to Recruit Black Aide

Byron York, Washington Examiner, September 17, 2013

In April 2012, the Obama re-election campaign posted a photo of a staff meeting on its Tumblr account. The aides in the picture were young, casually dressed, and enthusiastic—and nearly all white. The campaign took heat on the Internet for a remarkable lack of diversity, particularly since the staff was working to re-elect the first black president in U.S. history.

Now, a new book filled with inside information from the campaign reports that top Obama aides were also taking heat from key donors and supporters. In The Message: The Reselling of President Obamaauthor Richard Wolffe writes that influential black supporters were unhappy with the lack of black aides in top campaign roles. The supporters were so unhappy that they forced the campaign to search for African-Americans to fill senior roles in the effort. After months of searching, the campaign found exactly one.

“Inside the campaign to re-elect the country’s first black president, there was an embarrassingly low number of African-Americans in the senior ranks,” Wolffe writes.

Prominent and wealthy black donors told Obama’s aides, as well as his operatives in Chicago, that they would not take part unless and until there was African-American representation in headquarters. [Campaign manager] Jim Messina embarked on an intensive search to fill the hole, asking [White House aide] Valerie Jarrett for her advice on the role she herself played in 2008. There were few candidates who were prepared to give up a year’s worth of salary, and unwind their outside work, to commit to the campaign full-time. It took several months before Messina could recruit just one figure to the innermost circle of leadership: Broderick Johnson, a former lobbyist and personal friend of the president, who visited Chicago weekly.


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  • Why buy a cow when you’re getting the milk for free?

    Obama need not have even done this token move. He was going to get almost 100% of the black vote that was at least as jazzed to turn out in 2012 as they were in 2008, and as it turned out, it was slightly higher. The only people who were delusional enough to think that Obama was somehow in “trouble” with the black vote were lamestream conservatives.

    This all goes back to the “Barack the Magic Negro” article in the L.A. Times in 2007. Left to his own devices, Obama would associate with very few “keepin it real” blacks.

    • dukem1

      Can’t blame him there.

    • Beetlejuice

      You mean like acting the fool with his favorite no-talent degenerates, Jay-Z and Beyonce?

    • Jefferson

      Barack Obama is more popular than Jesus Chris in the Bantu community.

      • me

        Barak Obama IS the Bantu Savior. There’s a video circulating on the internet where a little Bantu is praying to Savior Obama. It makes you throw up in your mouth.

  • Spartacus

    “Inside the campaign to re-elect the country’s first black president,
    there was an embarrassingly low number of African-Americans in the
    senior ranks”


    That’s because, in real life, the number of groids who can even spell Obongo’s name is also “embarrassingly low” .

  • JohnEngelman

    President Obama got into Columbia and Harvard Law School on affirmative action policies. Nevertheless, when he knew he had to hire the best campaign aids he hired white aids.

    • me

      I’d still like to see his grade transcripts and school records…

      • shmo123

        He gets a pass because he’s black; the same reason he gets away with constantly contradicting himself and lying when necessary. To this date, not one single person from Columbia U. who attended the same years he supposedly did has ever come forward. Not one, ever. Very odd that. If Obama were white (or all white), he would have never made it to the New Hampshire primary.

  • bigone4u

    When Obongo feels like it, his white half takes over his brain. His white half recognized that blacks don’t have the smarts to run his campaign. When he leaves the White House, his white half will express itself again in his choice of living quarters, which will not be in “the hood.” Barry is not a “magic negro,” but a part-time N****** (the word the brothers use).

    • MBlanc46

      The Obamas will decamp to Hawaii and live in a mansion financed by the Pritzker family, who are undeniably not black.

  • sbuffalonative

    The photo tells you all you need to know. Obama won because young whites wanted to prove they weren’t ‘racists’ like their old man. And Obama couldn’t have won without whites running the show.

    • OlderWoman

      obama enjoys being HNIC.

  • TheAntidote

    Well? Can anything be told of Broderick Johnson’s input? Did he take the wheel and steer the ship through the shoals? Did he bring a unique and refreshing perspective to the group which pulled the [email protected] vote back from Republican clutches? Perhaps he sat at a desk all day playing joker poker.

  • MBlanc46

    Obama wanted to win, so he recruited competent people who could achieve that goal, not affirmative action hacks who didn’t know a hawk from a handsaw.

  • BaronBaal

    All white? No. All Jewish? Yes.

  • Xanthippe2

    “Obama somehow won with a nearly all-white staff”
    Well, kind of depends on how White “white” is.

    • JohnEngelman

      They looked white to me. I imagine lots of them were Jewish. Jews look white to me.

      • Jefferson

        I am often mistaken for being a Jew because of my very curly dark brown hair, but I am 100 percent Serbian Gentile. I have also been mistaken for being Italian. I don’t look like a Nordic WASP. Although I do have blue eyes.

        I have hair like Seth Rogen and John Turturro for example.

    • blight14

      Exactly, in many/most of these cases, the term ‘white’ is code……allegedly…..

  • Funruffian

    When it comes to emergency issues, Obama intuitively knows Whites are more competent.