Victoria’s Secret’s Racist Garbage Is Just Asking for a Boycott

Ruth Hopkins, Jezebel, November 12, 2012

Last week, the 2012 Victoria’s Secret Fashion show was held in New York, recorded to air on network television on December 4. During the show, model Karlie Kloss wore a Native American headdress. Outrage at the offensive costume was immediate; over the weekend, Victoria’s Secret apologized and said the televised version of the show will not feature the headdress. But the cultural appropriation of Native American regalia continues.

Not again!

In September, the Native community sprang into action voicing our collective outrage after we were assailed by Paul Frank’s “neon pow-wow” fashion night, complete with war-painted employees and C-list celebrities donning feather headbands, armed with plastic tomahawks. In response, Paul Frank apologized, and the company pulled all Native imagery from their stores as well as online. They also announced that they will be hiring a Native designer to create a new line, with earnings going toward a Native charity.

Yet the barrage of attacks against Native American culture and identity continues to escalate. The usual parade of offensive Native American ‘costumes’ we’re typically forced to endure every Halloween was even more pronounced this year, as were the insults and racial epithets aimed at Natives who dared to demand respect for their Native identity, spiritual beliefs, and culture.

Just last week, No Doubt released a video for it’s latest single, “Looking Hot.” To our dismay, the video turned out to be little more than a Native appropriation extravaganza, paying homage to cheap, inaccurate, stereotypical Dime Store turkey feather accoutrements and the hypersexualization of Native women. Natives once again stepped up to the plate to defend their cultural dignity, and No Doubt apologized, pulling the video from circulation.

Now, Victoria’s Secret has upped the ante. Wednesday night, their fashion show featured model Karlie Kloss in a leopard print bikini accessorized with turquoise jewelry and fringe covered heels, strutting down the catwalk in a floor-length, feathered war bonnet.

As a Victoria’s Secret customer, I am livid. After years of patronage and loyalty to the Victoria’s Secret brand, I am repaid with the mean-spirited, disrespectful trivialization of my blood ancestry and the proud Native identity I work hard to instill in my children. Well, I’ve got news for you, Victoria’s Secret. Consider yourself boycotted. Perhaps it’s time for us to resume the feminist practice of bra-burning. Regardless, this Native girl is ready to go commando.


Why is this practice offensive to Natives? Let’s peel away the layers of this tacky, racist onion. For one, Ms. Kloss has no business wearing a war bonnet at all. Not only is she not Native, she hasn’t earned the honor. Among my people, the Oceti Sakowin (Sioux), war bonnets are exclusively worn by men, and each feather within a war bonnet is symbolic of a brave act of valor accomplished by that man. {snip}


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  • Uh oh….I see diversity sensitivity training in somebody’s future…

  • MekongDelta69

    *grovel grovel grovel grovel grovel…*

  • EndTimesComing

    Well they SHOULD be outraged. That’s navajo type jewelry and turquoise. Navajos didn’t wear that kind of head dress. That’s a plains type head dress. Duh. I’m thinking though that it wouldn’t have mattered what head dress she wore, even if correct. Everybody is an aggrieved party these days and jumping on the grievance bandwagon. And why shouldn’t they? We let the blacks get away with it for decades. That was our mistake. Now everybody uses the tactic to muscle in on the civil rights bull.

    • NYB

      Native bands are themselves co-opting each other’s culture.

      In recent times there is a phenomenom of ‘native dancing’, sometimes involving judging and prizes. Some aboriginal participants have taken to adopting impressive head gear and feathers to enhance their appearance, even if it is not authentic to their tribal origins.

  • You know, I see that lovely long-legged thing in the head dress and not much else, and all I think is HOMAGE! Who wouldn’t be proud?

  • I can live with what she’s “wearing.”

  • pcmustgo

    Written by “Native American” Ruth Hopkins….if she is the same “native american” who writes the Native Appropriations blog she is a white girl with a smidgeon of Amer-Indian blood in her- oh, wait, that’s most “Native Americans” these days. Those reservations are full of white people (some entirely white) gaming the system.

    The Cultural Appropriation nonsense and double standard- endless badgering of whites!!!!!!!!!!

    What thorns in the side these non-whites are! Endless whinging. Maddening!

  • pcmustgo
    • Howard W. Campbell

      As for Ruth, there appear to be a lot more Whites than Indians in the woodpile. If she had to look and the body to become a Victoria’s Secret model. For the right amount of money, she would wear Geronimo’s personal headress.

    • crockettsbees

      maybe you need to google the person not the picture. just because someone looks one way does not mean they aren’t the race they say they are. by the way, she is lakota, dakota, Sisseton Wahpeton Oyate and scottish. so i think you have it backwards. but hey nice try.

      • dukem1

        Who cares? She’s an imbecile.

      • pcmustgo

        Ah, actually looks are quite telling. She is 1/2 native american or less. Bet her father is the white man, yet she whines about white men sexualizing native women.

    • htsone

      I think she’s probably a member of the Great Sow Nation…

  • Shame on Elizabeth Warren posing as Ruth Hopkins. I shudder to picture her shopping at Victoria’s Secret.

  • all racism should be that hot

    • The__Bobster

      I’m still waiting for a wagon burner that looks like that.

      • Michael_C_Scott

        You will wait a very long time. The bad diet typical in North America, especially among idle, uneducated, dysfunctional minorities doesn’t do nice things to Amerind women (or anyone else who eats that garbage).

        Miss Kloss also has very Germanic facial features and longer arms and legs than would be the norm for an Amerind full-blood.

  • Gracchus123

    Is there no end to this whining????? It seems that there is ever more “reaching” to find anything to be offended by.

    I am deeply offended by Noel Ignatiev’s web site. He actually calls for the end of the White race. Now, there’s something to be truly offended by.

    • eunometic

      What Ignatieff has been saying openly ( though he even hides behind ‘social construct’) others have been planning for over 100 years. When you watch TV. Or a movie, read a novel, even read a recent “history” book the corrosive message was there. It was more effective for the reason that it wasn’t direct.

      We have to reject them, we have to counter attack them.

      Note if you destroy a races history, culture, values, ethics they will no longer be able to survive as a physical race and will dwindle.

    • Liberalsuck

      Nonwhites are looking for ways to be offended since it means more money for them.

  • capnmorgan5150

    Alright, but Native Americans are no longer allowed to shop at The Gap.

    • Yorkshireman.

      On this same AMREN page I read that Obama insists that Blacks must be proportionally represented in every walk of life or the perpetrators be accused of racism and lack of diversity. I wonder why this aspect is not mentioned in this report. Perhaps blacks don’t want to interfere with Native Americans simply because they are not White and are therefore Omamaproof..

  • My great grandmother was full-blood Cherokee. We only had one picture of her. She was posing with her most valued possession, her Jersey cow. She looked like Geronimo in drag. I beg the powers of the universe to never let ANY Native American woman wear the outfit that caused this controversy. No amount of whiskey, pills or therapy would get THAT memory out of our heads.

    • pcmustgo

      There are plenty of pictures of beautiful Native American women (ok, perhaps not in the Disney airbrushed Pocahontas way). White males have always loved those Native American women in the same way they like the Asians. Many look like Asians,

      • Yeah, and those beautiful Native American women have about as much Native American blood as Halle Berry’s kid has Black blood. By the time the full-bloods get out of their teens they usually look like toads walking upright. Go hang around in any of the little towns near the reservations in Minnesota or North Dakota and you will learn more than you will ever want to remember about Native American beauties. Maybe you could get them to model some Victoria’s Secret bloomers for you, then you can tell me if whiskey, pills and therapy helped get those images out of your head.

        • No Name

          A lot of Native Americans live unhealthy lifestyles and most of them tend to be overweight, lessening their physical appeal. Overall, I’d say they’re an attractive racial group…just as attractive as whites to be honest.

          • EndTimesComing

            NOT before there was race mixing. The toad comment is more accurate. Why do you think blacks want to race mix so badly, beyond just slapping the white man in the face? Because they are trying to diminish the “toad” gene.

        • Pelayo

          Halle got her good looks from her White mother as did most of the attractive “Black” female celebrities. No thanks to the Black sperm donors,

      • Michael_C_Scott

        The white men who “married” Amerind women did so for two reasons: they worked a lot harder than white women – they were just used to it as Amerind men made women do almost ALL of the work – and because Amerind women were more likely to survive childbirth in primitive conditions. In these arrangements, both parties though they were getting a good deal.

        • Reason number three, Michael: There weren’t enough White women to go around. It was either a squaw or the livestock. Pretty simple choice.

    • Michael_C_Scott

      We have a photo of one of my Amerind ancestors, Rachael Lilly, who was full-blooded Tuscarora. She was a bit plain-looking, but not worse than that.

  • anmpr1

    The “native community’s” reaction is completely understandable. Back in the day, Wahoo MacDaniel would wear his head-dress and Johnnie Valentine, or maybe it was Dory Funk Jr., would stomp on it. Now you can do anything to an Indian. But you can’t disrespect his feathers. Karlie Kloss has to be challenged to a Strap Match. It’s really the only way this can be settled.

  • The__Bobster
    [B]No Doubt pulls new ‘Looking Hot’ video after it offends Native Americans[/B]
    By Geoff Herbert, The Post-Standard
    on November 05, 2012 at 12:21 PM, updated November 05, 2012 at 4:36 PM

    No Doubt has apologized to the prairie Bantu community after the band’s new music video for “Looking Hot” was criticized as being offensive.

    Gwen Stefani appeared in the video wearing traditional Native American clothing while being tied up and held at gunpoint in the Wild West-themed clip directed by Melina Matsoukas, whose credits include videos for Rihanna, Beyoncé and Lady Gaga. Bassist Tony Kanal portrayed a tomahawk-throwing “Indian” (his parents are actually from India) while other band members played cowboys.

  • cecilhenry

    There is no ‘racism’ here in any event.

    White people don;’t need to apologize for how they choose to act.

    Are Non-whites the world over apologizing for adopting western technology, dress, habits, religion, science…….

    I thought not.

    • StillModerated

      Sad to say, self-loathing libtards have become our spokesmen — erm spokespeople. I really mean spokesfruits.

  • SoCal LoCal

    I doubt any squaw ever looked so good in ANY apparel! Something about living in neolithic conditions forbids such healthy beauty from manifesting, even were the genes for it present.

  • You Are Now Enriched

    The only time Whites are allowed to celebrate the culture of “the Other” is when we are touring a Slavery and Holocaust Museum and learning how evil White privilege is.

  • seek

    Ethnic and religious identity politicians would be out of work if they didn’t have opportunities to be “offended” and take action against the “offender.” And of course, if there’s no evidence of wrongdoing, they’ll create the illusion of it. It’s the ultimate example of Parkinson’s Law.

  • Alexander from Flanders

    Hot pictures. Me like very much!

    In the future dress those sexy girls in classic European costumes/outfits. That will be even hotter, and we Europeans don’t mind. 😉

  • I am “outraged”that beautiful White European women would be forced to wear such muck! That is showing contempt for White European culture and that “offends” me!

  • ViktorNN

    If anyone gets in your face for sporting an Indian mascot on your t-shirt or for wearing an Indian costume, just tell ’em you’re part Indian. It’s that easy. Who are they to say you’re not??

  • Fredrik_H

    “…war bonnets are exclusively worn by men…”

    You sexist pig! Haven’t anyone told the chief this is the 21st century and we are living in a vibrant, diverse society free of hate.

  • htsone

    Uhh, when I look at the pictures, the last thing I notice is the “head dress”. LOL. Really Ruth? Another member of the professional grievance brigade. You should go visit the site and read some of the tripe on there. My God. The level of intellectual discourse in America; SMH. There’s an article by some white pathetic fool saying white males should celebrate our “loss of privilege”. That word is the word I am utterly sick of hearing. Privilege. It makes me lose control when I hear it. Yeah. My dad grew up dirt poor on a farm. Worked in high school to earn money for college. Went to college and worked as a riveter so he could stay there. Cost him most of his hearing later in his life. I guess that’s the privilege that fool is talking about. My taught me the value of getting an education. I worked hard in school, got good grades, got a post grad degree in a real program. Did some partying, but not a lot. I knew what I was there for. Now I have a good job… A job where those “without unearned privilege (read didn’t care to make anything of themselves when they could have)” think they have the right to take what I earn so they can redistribute it to the oppressed… What a great country we now live in, eh?

  • “Why is this practice offensive to Natives? Let’s peel away the layers of
    this tacky, racist onion. For one, Ms. Kloss has no business wearing a
    war bonnet at all. Not only is she not Native, she hasn’t earned the
    honor. Among my people, the Oceti Sakowin (Sioux), war bonnets are
    exclusively worn by men, and each feather within a war bonnet is
    symbolic of a brave act of valor accomplished by that man. {snip}”

    Well I guess they don’t think women should be in the military anyway 🙂

    • eunometic

      This is not going to catch on. She looks silly in the head dress. In fact for such a fine featured woman she looks unsexy in it as it is aesthetically inappropriate.

      Considering that this was New York a Stahl helm set of by an Iron Cross (first class) wouldn’t have gotten more publicity.

      • Michael_C_Scott

        EK-I would have been awarded after EK-II, so she would have both the medal on the left of her tunic as well as the ribbon in the tunic buttonhole. A Pikelhaube would be more appealing than a Stahlhelm, IMHO.

        Aesthetically inappropriate is the combination of Great Plains Amerind head-dress with leopard-print bikini. Wrong continents! This is like a gal wearing polka-dots with stripes!

  • Just scalp the ho.

    • Gracchus123

      Thank you for a raucous laugh;  in four words, you weave together black and indian “culture” into an hilarious comment. 

  • Jezebel, the real garbage is your coverage of trashy celebrity gossip and vapid hysteria about nothing.

    • StillModerated

      Ugh! Me gottum big head headache. The Hopkins woman should know something about the blog she’s scribbling for:

      I Kings 21:23 “And also concerning Jezebel the Lord says: ‘Dogs will devour Jezebel by the wall of Jezreel.’

      And the dogs in the street licked up Ahab’s blood at the pool where the prostitutes bathed. Fantastic stuff about kings and rulers.

  • Steel_Quake77

    Is it possible to add polls to Amren?

    I would like to vote for White girl Gwen Stefanis recent outing as a ‘Native American’ as the hottest!!! (that is some feathers from a head-dress in the background) I hope this actually becomes a trend…

  • Michael_C_Scott

    The “dime-store turkey accoutrements” to which our thin, skinned, delusional Ruth refers use turkey feathers for a very good reason: it is a US federal felony for non-tribal members to possess parts or remains of birds of prey, and this includes eagle feathers.

    Having located pictures of her online, I can safely say that Ruth Hopkins has never purchased anything in her adult life from Victoria’s Secret.

    I’ll cut her some slack for the sole reason that Hopkins isn’t anti-gun.

  • Dan Reardon

    By the authors reasoning American Indians should not be allowed to use the automobile, computers, airplanes etc. because all of them were White inventions.

  • StillModerated

    Repeat after me: quite frankly, I’m really glad you’re offended.

  • Pelayo

    Would there have been such an uproar if an Indian girl had posed in that costume? Rhetorical question unless of course someone wants to answer.

  • 1XXX

    Stop the wagon-train!!!

    Ruth Hopkins is offended!!!

    Now if Ruth Hopkins could just provide a complete listing of all the words and actions that offend her Native-American sensibilities, we could immediately get to work rectifying this situation.

    Because, after all, nothing else matters but what offends Ruth Hopkins.

    It seems Americans of all stripes are particularly impressed with their ability of proclaim their indignation at anything and everything. The more trivial and self-regarding the indignation, the better. Some might call this kind of behavior infantile weakness, or opportunistic grandstanding. However, it’s probably more accurate to simply say “we suck”.

  • Maybe she earned those feathers. One for every time she binged and purged.

  • Michael_C_Scott

    Since Hopkins is so concerned about “cultural appropriation”, I’m going to have to insist she stop using computers, stop speaking English and stop writing in this language or any other using the Roman alphabet.

  • Molly

    The comments about the author’s looks are really not cool… content of character, guys. Judge her based on that. Or is that too scary? Maybe then you’d be judged based on YOUR character and YOUR conduct? It’s an anonymous forum, and I can’t see your faces, but your angry, entitled insides look pretty gross to me.