Detroit Store Tries to Draw Kids to School with New Shoes

CBS Detroit, August 13, 2012

Got kicks? Every Detroit student who shows up on the cash-crucial Student Count Day will be able to answer “yes” thanks to a donation from Bob’s Classic Kicks in midtown.

BCK, 4717 Woodward, made an arrangement with the school district to give away a free pair of black leather Nikes to every student who comes to class on Oct. 3, the day when students are counted and their numbers used as the basis for per-pupil funding from the state and federal government.

The more bodies in class, the more money schools have all year.

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The school district will hand out vouchers to every child in every grade, which could add up to 14,000 to 17,000 pair of shoes.

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