Posted on January 3, 2012

Realtors Launch Spanish-Language Property Search Website

Rose Meily, Mercury News, January 2, 2012

In an effort to meet the needs of Spanish-speaking home buyers in California, the California Association of Realtors has launched, a Spanish-language property search website. shares the same multiple listing service data as its sister website, California Living Network, powered by the National Association of Realtors’ However, offers Spanish-speaking home buyers an opportunity to search for homes using common sorting characteristics such as city, price range, and number of bedrooms and bathrooms. Results appear in a list or on a map, with driving directions available in Spanish. Additionally, agents can forward property links to their clients in Spanish. The property search is available for the entire state of California.

“CAR is pleased to introduce one of the most robust Spanish language property search websites for Spanish-speaking home buyers in California,” said LeFrancis Arnold, the state group president. “With Spanish ranking as the second most widely spoken language in the U.S. and Spanish speakers making up nearly 35 percent of California’s population, we recognize the market potential for this home buyer population.”