DA Poster Perpetuates Colonial Stereotype

Lukhona Mnguni, Times Live, January 24, 2012

The DA Student Organisation (DASO) has taken a hard-on confrontational route with the rest of the nation with their latest poster that depicts a half naked white male and a half naked black woman.

The catch phrase that somewhat hides their bodies reads: “In our future, you wouldn’t look twice”. The message being deliberately passed is that, in this present we will surely look twice at the poster.

I must assert very clearly that even in that future that this DASO envisages, only those who are not well acquainted with the history of the relationship between a black person and a white person will not look twice at such a poster.

Photography, is one of the best communication tools in the absence of words. Indeed a picture can tell many different stories, depending on who the observer or the originator of the photo is.

It remains unclear to me, as to what exactly is the intention of DASO with this particular poster. However there are issues that need to be unpacked from the poster, and to be frank, from a position of rebuke.

As a black person, the first question that comes into mind is: “why was it not a white female and a black male?” This question will be responded to by some with words such as; “why would that change anything, it would still be black on white?”

However, our social setup dictates that the white community, in its majority, finds it acceptable for a white man to be in a sexual relationship with a black woman; however there’s some taboo and level of intolerance at seeing a white woman in a sexual relationship with a black man.

This emanates from the race and gender superiority complexes that are still rife in our society. A man is still celebrated as a figure of authority over a woman, which makes it acceptable for a white man to choose a black woman as he sees fit and he will not be questioned for such because his gender of being a man allows him to make such choices.

However, when a black man chooses a white woman; the majority of the white community in its entirety, questions such an act because of a racial superiority complex.

Here is a black man—known for his garden boy skills by whites—dominating a white woman, that is still not acceptable because blacks are not good enough in the eyes of many white people.

Furthermore, the sexual relations between blacks and whites have given birth to the coloured community. This coloured community is at times rejected by both the blacks and whites, in the sense that there is confusion as to whether this community attributes, primarily, its ancestry origin to the Europeans or it attributes it to the black Africans.

Some people have tried to demean the identity of coloureds and made them seem as if they do not belong and yes that is why there will be this mantra of “we are fighting for the coloured vote” because the product of black and white sexual engagement is somewhat a part of our population which is treated as some numbers and statistics first before they are afforded an identity, coupled with dignity and respect as fellow human beings.

The DA itself has not adequately dealt with this matter, in the Western Cape they continue to prey on coloureds as their voting fodder.

Truth is, sex between black&white people leads to the production of coloured people. The question we must ask is, have we adequately prepared society for such relations? Has the cultural bridge been well established? Is the DA recklessly promoting something that it has not assisted society to grapple with?

The second part of this picture is well captured in what the The Times senior journalist, Chandre Prince, said in a conversation about this picture, she said: “Student organisations are suppose to represent the youth and their educational advancement. That looks like a Teazers billboard”.

I share these sentiments. As a student I asked: “Is the DA promoting a culture whereby in tertiary institutions, our primary objective is to find partners of the opposite race and have sex with them?”

It is significant to question why did this DASO not use an environment that is empowering to students and show inter-racial relations at play in an environment that would truly empower people of different races to work together.

We are not seeking “sexual empowerment in our lifetime”, we are in a path that demands “economic empowerment for all races in our lifetime”.

And the only way we are going to reach this is through redistributing some wealth and integrating blacks people into the unjust corporations that some white people built with the assistance of an exclusivity policy of the apartheid regime whereby black people were not good enough to own and be part of the levers of our economic system.

Instead this DASO fails to comprehend what is the most critical issue in our social relations, which is the economic disparities that lead into a highly stratified society with layers of inequality.

A friend, Brian Kent McKechnie observed that “the white male is in a position of dominance over the black female. Those posters are not relevant to contemporary non-racial south Africa, they also trivialise politics.” In simple terms, there is no merit in the DA using these photos as they are insulting and dehumanising to our society.

The last part of this photo, which I find odd is the view that women are still viewed by some as sex symbols. In a society, South Africa, that is grappling very hard with atrocities such as the raping of women, the DA further sends a message that boarders on sending our society on a hormonal rampage.

The DA is becoming an active catalyst in arousing our society, in the same fashion as pornographic movies do. This poster does not assist to undo the untold practice that women must sleep their way into the top. The photo does not empower women at all.

Many people have not understood my opposition to the DA. The opposition I carry towards the DA is two-fold, in that I vehemently reject the existence of a liberal party in South Africa and I do not support a party that is founded on the roots of only whites.

The culture of the DA is rooted in a white-liberal foundation, which is a dangerous concoction for our country. The DA is struggling to assert itself beyond its constituency, white people, in South Africa and thus becomes mischievous and insensitive in its struggle to win the black vote.

The DA puts itself in a position whereby it wants to be viewed as the unifier of races in South Africa. Nothing can be a better dream than this.

An attempt to unifying the various races in this country will be majorly led by black people once their hearts have found peace and forgiveness for the injustices of the past. White people will remain an intricate part of the process but they cannot lead such a process.

I am finally concluding that the DA as represented by DASO shows serious signs of a racist undertone. They have no appreciation of the social dynamics that this country is faced with.

For this particular reason, it is clear that the black youth in the DA is not well placed to lead this country to the promise land, as it has been subdued to this hallucination of the DA that as a nation we must run into a future of equality between all races without redressing the economic injustices of the past.

The black youth in the DA does not represent the views of the majority blacks in this country.

DA Youth Poster

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  • Anonymous

    I must say that often I get frustrated at right wing whites who put down each other for not being sufficiently ideologically pure. It’s nice to see that the other side has its share of complainers as well.

  • Translation:

    WE hate the races differ, that they are unequal.  And we are envious and angry about that difference and that it matters.  
    Hence we are determined to destroy race and differences.

    Trust me:  the envy wont go away.

  • sestamibi

    Had to laugh at the use of the Obama campaign logo in the ad. 

    However, the black girl is actually pretty hot.  The white guy at least has good taste.

    • I have a sheep in my barn since you appear to be inclined toward bestiality.

    • Anonymous

      You guys posting here about this black woman being attractive are dupes.  She has a false white brunette hairstyle, or even a wig on.  That’s what I notice about young white guys these days; you’re very poor observers.   As race realists you have a long way to go.

  • Anonymous

    well the ad is incorrect, in South Africa’s future there won’t be any white men. It’s also insane this ad is put out by a mostly white party, do they rejoice in their own genocide? It’s just the same old delusion that once all the races mix we’ll have peace. What garbage, you only need to look at all the wars between African tribes, even where there are no white people to realize what a lie it is.

  • Drew

    Never?  A personal anecdote from the UK mentioned that many white prostitutes complain
    about (a) the common problem of repulsive inherent odor from Black males; (b) the
    higher incidence with Black males in which large penis size is uncomfortable or even somewhat injurious.  ((This matter (b) reportedly has  been deftly woven into military sex education in Asia, where there is a very troubling incidence of this physical incompatibility and occasions of fatal injury being inflicted upon Asian women by Black males  ))   In  Prof. John R. Baker’s RACE, the subject of racial odor difference is given fascinating scholarly treatment (circa 1972, when the manuscript went to the publisher ).   Odor is a basic part of the “us/them” distinctions in the animal kingdom and certainly among the higher primates.  

  • The DA is the latest incarnation of the Progressive Party of Helen Suzman. The original anti-Apartheid party.  They have always promoted race mixing.  A pox on them all.

  • Actually, Cape Coloureds are mostly descended from the south Asian slaves who were imported from Malaya and other countries, mixed with local Hottentots.  Before the collapse of civilization, Babuntus were rare in the Western Cape.

    I’m not saying that there was no sexual slumming by degenerate whites who, like sestamibi, find black women “hot”; the old racist, Apartheid South Africa had a separate racial classification for them – “Other Coloured”.

    Back in the sixties, there were two separate studies that each found, by distinct methodologies and data sets, that the Afrikaners have about 7% non-white ancestry; again, mostly south Asian.

  • Pathetic. The combination of semi-literate writing, whining about “racism” and the ubiquitous begging bowl, all while bitching (not racistly – is that a word?) about the evil White man who invented his written language, and created the wealth he now wants redistributed.  Scroomall.

    Quarantine Africa.

  • Well tell that to the ones who outscore pure bred whites:  Interracial sex and Mixed races rule! Some famous people of mixed race heritage:

    B Hussein Obama – The President of the United States of America.

    Lionel Richie, Whitney Houston, Lenny Kravitz, Slash ( Guns N Roses), Alex & Eddie Van Halen, Keanu Reeves, Michael Jackson, Mohammad Ali, Steve Jobs, J Edgar hoover, Seth Macfarlane ( Creator family Guy), Miss America-Vanessa Williams, Miss America 2009-10 Katie Stams, Tiger Woods, Nicki Minaj, Uma Thurman, Actress Vivian Leigh, etc.

  • Er2rq

    Ok. That is a little far. We are of the same specie. 

    Racial differences are not specie differences.

    • Anonymous

      But we are different breeds, with differing traits.  White traits are remarkable and yes, glorious.   If we need to see ourselves as a separate species for political reasons, who are you to deny us ?  It wasn’t long ago that national groups were considered races as in a separate strain of a species or breed.  Semantics are sometimes important and we claim the right to make our own political definitions, not submit to mainstream PC.

    • Anonymous

      But we are different breeds, with differing traits.  White traits are remarkable and yes, glorious.   If we need to see ourselves as a separate species for political reasons, who are you to deny us ?  It wasn’t long ago that national groups were considered races as in a separate strain of a species or breed.  Semantics are sometimes important and we claim the right to make our own political definitions, not submit to mainstream PC.

  • Anonymous

    “However, our social setup dictates that the white community, in its
    majority, finds it acceptable for a white man to be in a sexual
    relationship with a black woman; however there’s some taboo and level of
    intolerance at seeing a white woman in a sexual relationship with a
    black man.”

    It is interesting that a black woman takes this view of the poster’s implication.  What I notice is that white men are being pared with black women more often now simply because the white woman’s general resistance to the idea of dating, having sex, bearing  a black man’s child, maybe even marrying one – has been adequately destroyed and the pressure is now being brought to bear on the young white men of America.

    I also find it interesting that this author, using an thoroughly African handle, (whether she was originally named so or not) says nothing about the black males well known obsession with white women, and the traditional lack of interest on the part of white males in black women.  She works it around to be racist to not have a white woman with a black male, not seeing her own defense mechanism over her rejection by white men in general.  Hence, her overworked essay.

  • Anonymous

    What we’re really interested in here is the preservation of the white race.  That is an ethic, and it is as valid or more than saving any other valuable species on earth.  I personally consider white people the most beautiful, amazingly so (which is why the women are hunted like game the world over), and the best combination of intelligence and physicality of all races.  IMO the need to preserve the white race – as pure as possible is not just an ethic, but it ought to be a religion and replace Christianity.  I think most of the regular Christian posters here have actually done this, they just can’t see it yet, and still have a reflexive need for the form, due to the heavy brainwashing they got as children.  Ancestors are the ones to worship and think of as our fathers (and mother), and our duty is the continuity of  our people – period.

  • Anonymous

    Every time I see one, all I can think of is how some black man stole a white’s genes and how Liberals and the media assisted him in destroying and preventing another white life.

  • This is the new race mixing being pushed. The last 60 years were to get the White women, and the next 60 will be the get the White men. Well, as many will be around, we’d be just mere fractions of the overall population in 30 years and are already less than 5 percent of the world as it stands now. This is genocide against the White race, promoting things like this.

    • Anonymous

      The fact is that White men have been sexually involved with Black women from the time America became a nation. From Thomas Jefferson to Strom Thurmond to the present  day in 2012. There is nothing new about miscegneation between White men and Black women.   

  • Laager

    To Pauldrimmer

    Blaming the Cape Coloured community on the “segregationist Boers” is very simplistic.
    Your statement has been addressed by a number of correspondents. 
    However they have omitted a few salient points.
    (1) If you know the coloured residential areas of Cape Town a study of the local telephone directory will soon reveal that Boer surnames – i.e. Dutch, German and French – are not nearly as common as you suggest.
    (2) Cape Town is also known as “The Tavern of the Seas”  – a strategic stop over for thousands of ships and their crews over the last 360 years. Many sailors from all over the world have left their calling behind in the poor ghettos of the city.
    (3) Elsewhere in the country – up north: Johannesburg/Pretoria and on the east coast: Durban – you will also find coloured communities. Apply the telephone directory test an you will discover that most of their surnames are British

    The majority of Boers/Afrikaners are pious Calvinist Protestants and I can assure you that integration with the black races of Africa – whether casual or permanent – just does not feature on their radar.