Beginning on Thanksgiving, Starbucks will give 5 cents for every holiday drink that is purchased to combat AIDS in Africa.
On Dec. 1, the company will extend the contribution to include every drink bought that day at participating stores in honor of the 20th anniversary of World AIDS Day.
The program is part of Starbucks’ new partnership with Red, an organization that raises funds to eliminate AIDS in Africa. Since it was launched in spring 2006, Red has raised $112 million. It partners with other companies including Converse, Gap and Hallmark.