Identity Defies the Global Marketplace

Jack Donovan, American Renaissance, May 23, 2014

The search for authentic diversity.

I am here today to “celebrate diversity.” I’m all for it. I think the world needs a lot more of it: Ethnic diversity, religious diversity, cultural diversity. Authentic diversity that is alive and thriving in the present. Not stagnant, recycled, sterilized artifacts of the past. Other people say they want to “celebrate diversity,” but too often they’re just repeating slogans that make them feel good, and that ultimately facilitate entities and patterns of thought that can only destroy “diversity.”

A few years ago, I walked past a television and the World Cup was on. Before the game started, the two teams ran across the field. Black, white, brown, red and yellow players ran out together to meet in the center and both teams were holding a giant banner that said: “SAY NO TO RACISM”.

But, what I immediately noticed is that these two teams from different nations were all wearing Nike uniforms. And that one image has captured for me both the interest that merchants and global corporations have in promoting what is called “diversity,” and the extent to which that “diversity” is allowed to be meaningful.

A bunch of competing athletes dressed in uniforms made by the same company, promoting the end of racial boundaries, demonstrated the ability of the global brand to transcend and undermine race, tribe, culture and nation. You can be black, white, brown, red or yellow. You can be from different countries, and you can compete against each other, but no matter who wins, Nike wins.

That image of all of those players out there with the same logos on their uniforms reminded me of a classic Coke commercial–the one in which people from every race and nationality sing in perfect harmony about a sugary beverage that makes you fat and gives you “the diabeetus.” That commercial was made in 1971, three years before I was born.

People blame commie academics, hippie schoolteachers, progressive politicians, and the lefty shills in the media for the deracination of whites . . . and–I would add–the deracination of almost everyone else, too. But it is my habit to doubt the conspiratorial talents of hippies and academics and even politicians, though they all have their moments. It always seems more plausible to me to rely on human weakness, ineptitude, sloppiness, selfishness, short-sightedness, and greed for an explanation of everyday human affairs.

I’ve worked for small companies and big corporations, and a “feel good,” “hug the world” ideology is so often an easy personal rationalization for taking the path of least resistance, to improving a balance sheet or justifying that next pay raise. Small businesses hire illegal immigrants so they can make more money. Big businesses have anti-discrimination policies to avoid liability but perhaps even more importantly, because their interests are everywhere and their customers are everyone.

Big businesses have no interest in alienating potential customers. They serve no one because they serve everyone. Like Nike, businesses want to play on every team. They don’t see “us” and “them.” Businesses see existing markets and emerging markets. Sure, hippies, commies, schoolteachers, reporters, activists and progressive politicians may have given what we call “multiculturalism” a push and they continue to be its best bumper sticker supporters, but it works, it spreads, it’s viable–because it is profitable.

Loyalty, of any kind, necessarily limits your options. Loyalty to no one makes you flexible and opens up your options. You become a mercenary, and so does everyone else. Once a tipping point has been reached and there is no social or legal deterrent to disloyalty, it becomes more profitable for everyone at every level to trade loyalty for opportunity. “Discrimination” then becomes the only dirty word. Discrimination in this sense–a product of loyalty to a group–becomes taboo not because it is innately evil but because it is simply unprofitable.

Preaching anti-discrimination becomes profitable, no matter what men actually believe about themselves or other people, because without loyalty to a group everyone is a free agent, a self-salesman with no other means of support–a loner who can’t afford to alienate anyone who could one day become an employer or a customer. Almost all people participate willingly–for their own immediately personal gain or convenience–in the erosion of their own cultural and ethnic boundaries, connections, and identities. In return, they become part of the “global economy.”

But as they put on their Nike jackets and become “people of the world,” their cultures die or become commercialized caricatures of themselves: a costume, a folk dance, a food cart.

What is called “multiculturalism” is not so much an acknowledgement of separateness, uniqueness, or independence, as it is an invitation to put aside old loyalties and rivalries while maintaining some superficial elements of your old identity to help ease your transition into the new global commercial culture.

I was having dinner at an Italian restaurant a couple of weeks ago at a table next to a family of second- and third-generation Mexicans. All of the men at the table were talking about the same thing. Do you know what they were talking about? Multi-level marketing. Amway. Avocare. They were all passionately debating marketing strategies and business plans, arguing about the best way to sell more products to friends and neighbors. One guy said to his brother or cousin:

You have to set goals for yourself and figure out how much revenue you have to generate to get there. That big house. That nice car. That big vacation.

And I thought to myself, “You sure are Americans now.”

Their grandparents might have been different. They might have had a different culture. But these guys weren’t different. They were just like everyone else in the restaurant. As American as Tony Robbins, Joel Osteen, the Olsen Twins, and P.T. Barnum.

As I said earlier, I’m not much for using conspiracy theories to explain what human nature already explains well enough. There are elites and corporations with investments and customers all over the world, who stand to benefit immediately from increased fluidity in the global marketplace. Many similar decisions are also made by small-business owners, job seekers, low-level bureaucrats, entertainers, and middle managers.

More than a conspiracy, what I see on the horizon reminds me of “The Nothing.” Some of you may be too old and some of you may be too young, but anyone who grew up in the 1980s will remember the movie The Neverending Story. In The Neverending Story, a young boy acquires a book that he was told is “not safe.”

As he reads it, he becomes involved in the story of a dying world. The world is not being conquered by some foreign invader. The world is simply disappearing, succumbing to a force known as “The Nothing.” All of the creatures, the peoples, the rocks, the lakes, the mountains and trees are all disappearing.

The hero learns that the fantasy world of the book–the world that is disappearing–is the product of human dreams, and that “The Nothing” is evidence that people are forgetting their dreams. And that the power behind “The Nothing”–the mysterious force that moves it–is happy that people are losing their dreams because hopeless people without dreams are easy to control. That’s what is happening to human culture, to human difference, to “diversity.”

People are forgetting their connections to their ancestors and losing their sense of belonging in human groups. And instead of replacing old identities with new ones as they have throughout human history, they are forgetting the idea of collective identity. They are forgetting the idea of loyalty, of the discrimination between “us” and “them.”

To compete in the global marketplace for disposable jobs and disposable goods, to protect themselves from social and financial risk, people around the world are forgetting who they are.

They are forgetting the differentiation and individuation of groups that leads to the collective actualization and collective becoming that makes authentic, vibrant and “diverse” cultures possible. They are assimilating and disappearing into a world-crowd, an endless crush of indistinct humanity.

They are putting on their Nike uniforms and drinking Coke and playing pointless games as free and rootless agents for entertainment and profit and the synthetic thrill of playing for a temporary tribe. The emptiness that is left is “The Nothing.” A world without culture, a world without “diversity,” a world defined by commerce and consumption that can produce only . . . products.

Before I started writing about manliness, I actually went to art school. I love culture and beauty and art and passion. I grew up going to libraries and pouring over old art books. I was fascinated by all of the different styles and themes and ideas created by different people at different times in different places with different technologies and different materials, who spoke different languages and worshiped different gods. I studied art history and art movements, and I believe that culture, not just flash-in-the-pan fads or marketing gimmicks, but culture, is the product of identity, of difference, of separateness, of proximity, of location, and to some extent, the product of isolation.

Living culture is the zeitgeist of a people who are connected to each other and separated, in some way, from everyone else. Thriving culture is the product of human tribalism. But anti-tribalism, anti-racism, human interchangeability, globalism, commercialism . . . “The Nothing” . . . creates an environment that can no longer support the growth of new culture.

Many languages blend into a few because it is more convenient for commerce and negotiation. People all around the world read the same news, go to the same websites, listen to the same music, and use the same computers, at different divisions of the same companies. They watch the same Hollywood movies, play the same sports, shop at the same stores, wear similar clothes, read the same books, watch the same porn. Everything seems recycled and half-hearted, because it is.

Everyone converts to watered-down, all-inclusive, inoffensive universalist religions, or instead becomes an atomized, annoying atheist, who wants everyone to believe the same thing and think the same way. No collective culture can grow and thrive in an environment in which everyone is interchangeable and no distinction–no discrimination–between “us” and “them” is permitted.

There are subcultures, of course, but most of them are or quickly become commercialized. They aren’t about groups of people. They are more like producers and fans. Music subcultures, gaming subcultures, literary subcultures, sports subcultures, recreational subcultures. These are mini-identities, disposable identities, consumer identities. These recreational consumer identities force enthusiasts to keep one foot in the mainstream, globalist culture to continue to participate and consume, and the producers will want to invite everyone and exclude no one to make sure they can stay in business.

Too few can go all in. Too few can commit completely. For most, this subculture, this mini-identity, is à la carte, one of many.

Take, for instance, the most conspicuous subcultural type of the past two decades–the “hipster.” Hipsters aren’t even a group. They’re an anti-group. The word “hipster” is a slur–an insult for young people who are fundamentally insincere. They borrow bits and pieces of fads and fashions from more sincere times and piece them together in a safely ironic way.

Hipster culture is the perfect anti-culture. It’s the natural product of global assimilation and commercialism. It is the smirking ghost of cultures past that echoes in the void created by “The Nothing.” Hipster culture is the product of people who are afraid to commit to anything that they won’t be able to disavow later. Hipster irony is a safety valve, an easy out. It is the security of always being able to say, “I wasn’t really serious.”

Salon actually posted a piece recently, written by two obviously progressive artists, titled: “David Foster Wallace was right: Irony is ruining our culture.” The authors wrote:

For a while, it seemed no new ideas were possible, progress was an illusion, and success could be measured only by popularity. Hot trends such as painted pornography; fluorescent paint; sculpture with mirrors, spray foam, and yarn were mistaken for art because artists believed blind pleasure-seeking could be made to seem insightful when described ironically.

They added:

At one time, irony served to reveal hypocrisies, but now it simply acknowledges one’s cultural compliance and familiarity with pop trends. The art of irony has lost its vision and its edge. The rebellious posture of the past has been annexed by the very commercialism it sought to defy.

Even these progressive Salon guys are starting to realize that irony and insincerity are masks for emptiness. They say that irony has been commercialized, but I would say that a culture of safe irony is the only possible end of global commercialism.

Another quote from the Salon piece:

Skeptics reject sincerity because they worry blind belief can lead to such evils as the Ku Klux Klan and Nazism. They think strong conviction implies vulnerability to emotional rhetoric and lack of critical awareness. But the goal of great art is the same whether one approaches it seriously or dubiously. To make something new, to transcend, one must have an honest relationship with what is: history, context, form, tradition, oneself. Dishonesty is the biggest obstacle to making original, great art. Dishonesty undermines a work’s internal integrity–the only standard by which a work can succeed. If the work becomes a vehicle for one’s ego, personal or political agenda, self-image, desire for fame, adulation, fortune–human as these inclinations may be–the work will be limited accordingly.

I agree. I believe that sincerity is the best weapon against the vacuousness of irony and cheap commercialism. I don’t believe that culture worth having can be the product of political or commercial triangulation. I don’t believe that culture worth having can be produced by people who are trying to please everyone, or by people who are worried that someone, someone–anyone, anywhere–might be offended. Great culture is the produce of passion and commitment. Living, thriving culture if is the product of love and hate.

According to Salon, author David Foster Wallace believed that anyone who broke from the culture of hip irony, “these rebels of sincerity” . . . “would be called out as “backward, quaint, naïve, anachronistic.” And it’s true. Sincerity is not of this age. Sincerity is incompatible with what people think of as “progress.”

But we’re still all human, and sincerity is what we really need. No matter the cost.

At the end of The Neverending Story, the boy reading the book finds himself in the void created by “The Nothing.” He is told that the world was made from dreams, so his dream is to restart the world.

Our world is becoming a cultural void. What passes for culture today is an echo of cultures that are aging, dying or dead, repackaged for everyone without passion or sincerity, but with a safe, saleable smirk of irony

The only way to stop the culture-destroying momentum of global commercialism–of “The Nothing”–is to set boundaries, to draw lines, to say “no,” to discriminate, whether it is profitable or not. To say, “This is for us, not everyone.” To say, “This is who we are and what we are about,” whether it is race, religion, ideology, or some other unifying idea. To abandon the universal in favor of the tribal. This is the new rebellion–to become “rebels of sincerity.”

Tribalism–discrimination-ism–is the only way to interrupt the regularly scheduled programming of “The Nothing,” of Nike, of those forces that must undermine difference and identity to continue to expand and profit.

As I said, I’m here to “celebrate diversity” and the only honest way to “celebrate diversity” is to make sure there is still some “diversity” left to celebrate.

This article is adapted from Jack Donovan’s speech at the 2014 American Renaissance conference.

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Jack Donovan

Jack Donovan is the author of The Way of Men and a forthcoming collection of speeches and essays called A Sky Without Eagles.

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  • MikeofAges

    One World Is No World. But keep in mind too that some are allowed to keep their heritage, their dreams, the dreams that created them, and some are not.

    • Rurik

      To borrow from Nilsson. A point in every direction is the same as no point at all.

      • LACountyRedneck

        Excellent. I just checked out the cartoon. “The Point”.


        The round-headed Oblio has had to wear a pointed hat since birth to conceal his “pointless” condition from his pointy-headed peers. However, Oblio is accepted in the town despite his nonconformity until one day when the son of an evil count is unwittingly dishonored by Oblio. The count’s son challenges Oblio to a one-on-one game of Triangle Toss where participants catch triangles on their heads. Oblio wins with the help of his dog Arrow. In a fit of rage the count, who wants his son to rule the land one day, confronts the good-hearted but timid king to reaffirm the law of the land, which states that those who are pointless must be banished from the kingdom and into the Pointless Forest. A jury reluctantly convicts both Oblio and Arrow leaving the king no choice but to send the pair away.

        Oblio and Arrow are sent to the Pointless Forest, but soon discover that even the Pointless Forest has a point. They meet curious creatures like giant bees, a “pointed man” pointing in all directions who proclaims “A point in every direction is the same as no point at all”, a man made of rock, three dancing fat sisters, and the man made out of leaves who helps Oblio see that everyone has a point, though it might not be readily displayed.

        Oblio and Arrow spend the night in the Pointless Forest, then awaken to a large stone hand with the finger pointing to their “destination”. They take the road indicated by the hand and make their way back to the Land of Point, where they receive a hero’s welcome from the land’s citizens, and the king. Oblio begins to tell his story but is interrupted by the furious count, who is then silenced by the king.

        Oblio tells the king and the people of the land that everything has a point, including the Pointless Forest, and himself. Angered, the count pulls off Oblio’s pointed hat but is taken aback when he sees a point on top of Oblio’s bare head.

        Upon this revelation the points of everyone else in the land disappear and pointed buildings become round.

        • Rurik

          Yep, that’s the ap-pointed reference I was pointing out.

    • alwaysright21

      all humans are equal, but some are more equal than others

      • alwaysright21

        …and n!99ers suck @ss and chimpout.

  • A Thomas Jefferson quote accentuates the banner of AR’s media and has ever since the dead tree and ink days. So let me add another TJ quote:

    Merchants have no country. The mere spot they stand on does not constitute so strong an attachment as that from which they draw their gains.

    • David Ashton

      Excellent quote from one of your ancestral BEST.

    • Martel

      Jefferson just wrote aphorism after aphorism, all brilliant.

    • Sick of it

      One of many reasons that merchants were considered scum in Asia until relatively recently.

    • Viking_61

      I believe Jefferson was referring to the Chosen in that quote.

  • Raymond Kidwell

    I don’t agree. White guilt is mostly a product of universities, politicians, special interests groups etc. I don’t see what coke has to gain by telling people to hate themselves or opening the border to a flood of immigrants. I don’t see what anyone has to gain unless their goal is to destroy the white power structure, which is the stated goal of radical Marxism. Once the Aryan power structure is gone, kosher rulers arrise to replace them and the Zionist dream is met. Our current situation is as simple as that.

    • Martel

      Ethnic identity and multinational corporations are not friends. You are correct in identifying the political class.

    • adplatt126

      ? He lays it out rather clearly here. Major multinational corporations are competing with other major multinational corporations. They can not afford to alienate whole segments of the globe, who are potential consumers, or they risk losing significant market share. Furthermore, you don’t see what Coke has to gain by importing cheap labor? You don’t see how a person might want to err on the side of caution in their political lives so as to maximize earning potential down the road. Most understandably don’t want a former employer to be able to prove their commitment to racism, especially considering the totalitarian PC apparatus and the broad array of anti-discrimination legislation in the country which makes a business that hires such types vulnerable to lawsuits. Point is, he’s not exactly arguing that the capitalistic market is attempting to abolish all values and all sense of ethnic identity. He’s saying it’s happening as it were, inadvertently, through systemic forces. If people don’t have values and loyalties to groups, to tribes, then they’ll focus on mere utility optimization. It’s hard to ignore the ways in which economic power players have systematically and through continuous propaganda reduced all major civilizational crises to economic ones, or have perhaps more accurately, simply abandoned the very discussion of real social issues to focus instead purely on economic ones. He also expands on some of the market forces, by explaining the ways in which human psychology works. For some people these kinds of activities are what Kaczynski might call “surrogate activities”. They make people feel good about themselves despite doing nothing positive. They are as it were, replacements, fillers for our real ambitions and natures. Moreover such actions, like anti-racism campaigns and charitable causes (even inanely naive quixotic leftist ones) produce good press. In truth, there is a closed loop here. The press, which is cheering on white genocide, does not tolerate moderate racism. The only way to get good press is to play by their social Marxist rules, which increases market share, but then also, we do live in a more global world, and in a more globalized economy, and cheering on anti-racism efforts or funding them might very well be good business irrespective of whether or how the media lens distorts corporate actions. The irony in it all, is that the economic capitalist (feudalist) power structure is in many salient ways the most socially Marxist (and of course the most sly and mendacious) overclass of all time.

  • Except there are some things that are bothering me.

    In our universalist open air insane asylum, our global village, a worldwide prison camp from which there is no escape, it is said here that we are to have no loyalties to race, ethnicity, or tribe. Yet, non-white groups are allowed to have all the racial, ethnic and tribal identity they want.

    Also, in our global marketplace, it is said here that global corporations have every incentive to bust apart nationalism in not only their own home country, but in countries where they do business. Okay, so why are Japan’s large corporations, which do a worldwide business, not on the front lines of trying to wreck Japanese identity? I’m sure Coca-Cola sells bottles of Coke in Tokyo, but I’m not aware that there’s some great push either by the world wide home office in Atlanta or Coke’s business operations in Japan to “multiculturalize” Japan.

    The more I think about it, the more I realize that while the global marketplace is a problematic entity that must be held in check, it’s not the whole story for what ails us.

    • JP Rushton

      I would also like to point out that the Japanese support Japanese companies.

      For video game consoles, the PlayStation and Nintendo is king there. Almost no Japanese buy the Microsoft made XBox.

      Americans do not have that loyalty and will argue all day with people over which console they should buy. Although I would like to point out that the XBox is the heavily favored console in America, but I think that is due to marketing and not national loyalty.

      • The Japanese automakers have American subsidiaries. Are they agitating for diversity like most “true” American corporations are? It seems to me the answer is no.

        • Einsatzgrenadier

          The Japanese aren’t stupid enough to flood their nations with third world gaijin. They see the many problems these foreigners cause for western nations, such as loss of social cohesion, urban decay, rampant crime, proliferation of ethnic and racial hatreds and simply don’t want it. For them, it makes better sense to automate most of their society or maximize the potential of the existing workforce, rather than fill low wage positions with hordes of low IQ Southeast Asians and Pacific Islanders.

          The Japanese love and honor their nation and wish to preserve their ancient race and customs. They have a long history of fear and suspicion of gaijin. The Tokugawa shogunate sealed off Japan from the rest of the world for over 200 years, until Commodore Perry forced the Japanese to accept diplomatic relations with the US in the mid-19th century. As a consequence, the Japanese are deeply nationalistic and xenophobic, traits that have served them well. It is this Japanese national character which has helped them resist calls from multinational corporations and globalist ideologues to import third world gaijin. A healthy sense of national identity and xenophobia will ensure the survival of Japan as a racially homogeneous nation-state, long after the descent of the western democracies into third world barbarism.

          • WhiteGuyInJapan

            Japan only lets in refugees from the First World. (Ahem)

    • jambi19

      Brilliant rebuttal. While I do not disagree with the article completely you have an excellent observation.

    • adplatt126

      I mentioned the issue of the closed loop. The media decides the way in which events are framed and how and if they are discussed. The media deems anti-white racism to be just and not racist. Ergo, most people believe it and support the anti-white zeitgeist (a paradigm in which “white” is more or less synonymous with “evil” and the embodiment of all bad things). The media is also the reason corporations play the “fund the anti-racist campaign” game, because if they don’t, and don’t play by the social Marxist media’s rules, they lose. So we have something of a closed loop. On the other hand, there is independence of thought out there. Many whites oppose what is being done to them. I’m extreme about it, and basically boycott everything from diversity promoting businesses (Because I know what they really mean. They mean they are actively discriminating against whites). That goes for Barnes and Noble, Starbucks, etc. Whites should be more insistent upon doing business with, buying products from, and working for people and corporations that aren’t trying to undermine their entire civilization. They could do that, but won’t (again, largely because the Judeo-Supremacist media will vilify them for it and shame them into backing down). But the media is integral. It is the mechanism that explains this apparent inconsistency.

  • Einsatzgrenadier

    Although of dubious intellectual value, such ideologies as mass third world immigration-fueled multiculturalism and globalism are all enormously profitable, especially from a commercial and political vantage point. The driving force behind all economic activity under neoliberal capitalism is the maximization of profit. Since it costs money for corporations to discriminate, it makes sense for them to promote racial equality and cultural relativity, but only because promoting these ideologies allows them to maximize profit and increase their competitiveness in the global marketplace. Also, the erosion of national and ethnic identity, driven by corporate and multicultural elites, means that citizens can no longer mobilize effectively in favor of broader shared interests. This reduces them to the status of helpless medieval peasants in a burgeoning neofeudal order, where they can be tyrannized over by corrupt politicians and their corporate, Zionist paymasters.

    The current process of neoliberal globalization, an almost entirely western phenomenon, is driven by both economic and ideological factors. The dominant pro-growth orthodoxy is so obviously inherently unsustainable that it cannot be driven by primarily economic considerations. Globalization is more accurately characterized as a multicultural elitist project driven by largely ideological factors.

    • Sick of it

      There is too much focus on economic benefits which are only a means to an end. The powers that be are trying to get rid of money economies and institute something entirely different. It amuses me when people call those in power capitalists too, considering they are trying to sink capitalism and anything resembling a marketplace generally. Look a few moves ahead.

  • Mike Smith

    Is anyone watching “Silicon Valley” on HBO? It pokes fun at the self-deceptive “altruism” of corporate America. Every tech company says it’s “making the world a better place.” Of course, all they care about is money, and everything they create is useless crap that nobody needs. Every office has a picture with the CEO smiling alongside African tribes people. What does the latest music app have to do with African tribes?

  • TruthBeTold

    “Rollerball” (The original; I no nothing about the remake)

  • David Ashton

    The global market can absorb ethnic variety into consumer niches. Marcuse noticed this, and advocated the wrong solution.


    “Irony, a consistent mask worn by the disingenuous” <- LIBERTYSINCURSION )

    And yes, I am that egotistical to actually quote my self. You're welcome! And yes, it's true, I'm even more narcissistic to shamelessly act as though I have done you a favor by merely sharing my self quoted mask of disingenuos irony. "The ego is a terrible thing to waste" – You're welcome!

    • LHathaway

      There was a great article in Harper or Atlantic, it suggested that American men no longer possess any charm. They are too sincere, and can’t pull off the ironic outlook. It discussed gays, also, as if gay men were the last one’s to lose their charm. The article was also written by someone, who, if they were not in the men’s movement, then they likely had sympathy for it.


        Wait a second here. I hope you’re not mistaking my egotistical narcissism for charm ( Mr. or Mrs.) Hathaway? Otherwise I clearly need a tune up.

        • LHathaway

          Nope. No personal insult. I was saying you Can’t have charm if you are either a leftist or a straight laced conservative man. I suppose you could be neither. But that was just an exaggerated statement I was making at the end of my post.

          I was suggesting that irony could be a form of charm. I think you’re describing more an Andy Warhol type and I’m referring to the charm of, say, Carry Grant, never-the-less, maybe you shouldn’t completely condemn irony and the playfully disingenuous? I don’t know.

  • StillModerated

    The look says “I’m serious,” but the scarf says “just kidding.”
    And the ectomorphic body, the scraggly beard and that ghastly handbag scream …

    Please, dear readers, fill in the blank.


      “And the ectomorphic body, the scraggly beard and that ghastly handbag scream …” – F—————————————————————–G!!!? <- Is That Right? )

      So,,,, do we win something if we get the right answer or what? Cause looking at that face, that scarf and that, MAN PURSE! My answer has to be right.

    • Bossman

      Just another gay fellow. Who started this style of scraggly beards that has not been trimmed or styled?

      • newscomments70

        My neighbor told me that growing a beard was a way to spread awareness about prostate cancer. I’m not really sure though.

        • MrMagog

          He was referring to “Movember”. The name is a combination of Mustache and November. IT is a charity type of thing. I’m not exactly sure how it works but I guess a member gets people to sponsor them to grow a mustache/beard combination for the month of November. They must start the month clean shaven and not shave the designated area for the whole month. Each year they have a different style of mustache, beard, goatee etc that members are supposed to grow. I have been to a number of their events, they are a lot of fun.

      • MrMagog

        NO, that is not a “gay” look. Believe out or not, this is the look of the heterosexual hipster. The gay “in crowd” look today is overtly sexual so that a t-shirt that is too small is worn, the hair is jelled, and there is always a big fake smile on their face as if they think their life is one long photoshoot for the Abercrombie and Fitch catalogue. At least, that was the look about ten years ago when I lived in the city. IT’s hard to put one’s finger on it but there is a quality about the look that is decidedly “I’m not gay”. I guess it is too shaggy and sloppy, and that is done on purpose, for the very purpose of distinguishing them from gays.
        There is a very disturbing trend called “skinny jeans”, and 9 out of 10 times the male wearing those is, I would assume, gay. I say only 9 out of 10 because a nephew of a coworker wore them a couple years back but he turned out to be heterosexual, but a very soft spoken, weak type.

    • newscomments70

      I remember men carried handbags in the 70s…a man purse. It wasn’t specifically a gay thing, just a way for the fashion industry to feminize white men. There was a scene in British sitcom, “Till Death Do us Part”. The Archie Bunker-like Art Garnett, ridiculed his effete liberal son-in-law for having one.

      • Frank Morris

        There was an episode of All In The Family where Archie ridiculed The Meathead for the same thing.

        • newscomments70

          yeah, that was the US version. Both were written by liberals to ridicule and stereotype white conservatives. I believe it backfired though. Both characters are beloved, for the most part.

          • MrMagog

            Time has not been kind to the liberals and meat heads. One can not watch those shows without cringing at and despising the liberal claptrap that is put in the mouths of the meatheaed and gloria characters.

          • newscomments70

            Oh I agree, but I find those shows hilarious (both the US and UK versions). I’m not sure what the liberal writers were trying to accomplish. The “evil” conservative worked for a living and owned a house. The liberal son-in-law leached off of the “evil” conservative. How does that promote liberalism?

          • LHathaway

            yeah, that’s what he was saying. . they should re-show the archy bunker on TV. while the show was created, ostensibly to make fun of an ‘american bigot’ if you watch the show with modern eyes you can see that archie is generally right about most things.

            It almost seems every show is created for the purpose of lampooning conservatives.

            One reviewer claimed the archie bunker show’s popularity rested on allowing the view to feel an imagined superiority to a middle class bigot.

          • MrMagog

            “One reviewer claimed the archie bunker show’s popularity rested on allowing the viewer to feel an imagined superiority to a middle class bigot.”……..Yes, THIS is the very thing that attracts so many people to liberalism. They want to be the JUDGER, not the JUDGED! Those who live by the fear of social consensus will not examine the issues, they will not think about them at all, they will follow the crowd and take their cues of what ideas are correct and what tides should be condemned, always being careful to never be one of those who are condemned.They end up being a bunch of smug idiots.

    • DaveMed

      What is the deal with hipsters and skinny arms?

  • Garrett Brown

    I boycotted Coke and Mcdonalds a long time ago. I suggest everyone else to do the same. Interesting article Jack!

    • newscomments70

      That is a a good idea. Coke and similar are full of sugar which stimulates the body to produce estrogen. Mcdonalds food leads to obesity and heart failure. White men need to be strong, not feminized or obese.

      • IstvanIN

        In this country Coke isn’t even full of sugar, just corn syrup. You have to leave the country to get a Coke made with cane sugar.

        • newscomments70

          In CA we have Mexican Coke Pepsi at the supermarket. They have sugar…but some weird tasting water.

          • IstvanIN

            Mexican water, only God knows what is in that.

        • kikz2

          it’s not been what most of us knew as ‘Coca Cola’ since they changed it in the early 80’s.

  • bilderbuster

    McDonald’s doesn’t do White 365 ads in non White nations.
    They wouldn’t even think of doing a diversity style promotion in any monocultural nation.

  • Hollister Kopp

    In the late 1980s I drove across the country in a VW bus, sleeping in the back when I got tired. I’ll never forget that wonderful trip, mostly for this: we had diversity then. There was a different culture in every state, and in some cases (especially in the South) every county. It was an interesting country then. Now, drive across the country from coast to coast and with few exceptions it’s all the same. I think this is a tragedy, and it didn’t take very long to happen.
    Good article, by the way.

    • newscomments70

      I relate with your experience. I visited the Canary Islands in the 80s. At that time, there was no MTV Europe, no CNN, no cell phones, no US chain restaurtants. I was mostly isolated from the world. There were three local TV channels. It was a small Spanish Archipelago off the coast of Africa. It felt like a different world. It was strange, disturbing, amazing. I travel now and most countries look the same. We have smart phones and laptops. Most major hotels and airports across the world have CNN, ESPN, and MTV. It is nice to have convenience and security, but the culture is lost.

  • MrMagog

    One thing. All these corporations, the culture that created them, the [people that keep them alive and functioning….are WHITE!!!!! Apple computers may be made in China, but they are made in factories where whites set the standards. In cases where a chinese company has bought a name outright, such as “Sunbeam”,and they are making things totally on their own, the quality is not comparable. The new sunbeam heritage mixers for instance, use nylon gears where the old ones used metal gears. Those old products still run well, as long as the resistors and capacitors are replaced as those do not last forever, some of those ole machines are 80 years old at this point, still running strong. The new chinese made products wear out within one year to a few years, depending on the use they are given. The nylon gears melt so that the worm gear on the armature no longer turns them. It is simply unbelievable that anyone would use anything other than metal for those gears. To a white person, it seems a no brainer that one would never use a plastic. This is just ONE example of how, when given a business created by whites, non whites can not maintain it.

  • LHathaway

    Excellent article.
    Perhaps sincerity and a lack of irony Are hallmarks or a simpler and more backward person. I’m reminded of a scene in one of the ‘Brave New World’ movies, The ‘savage’ (who could be seen to represent us, or those before the 60’s generation), genuinely seems foolish compared to the hipsters or modern folk inhabiting the brave new world.

    This article about loyalty and sincerity is quite interesting.

    • Sick of it

      One can be sincere without being naive.

  • LHathaway

    I agree. I was thinking the same thing. Perhaps sincerity and loyalty, like religion, still exists. We are sincerely loyal to diversity and that generally means blacks.

  • LHathaway

    lol, do you like the movie or not? The rest of your comment suggests, not. You have the irony down pat. . . . And to be sincere, myself, I sometimes like to be ambiguous. . .

    I’m not Sure if this this article equates well to the Sci Fi world presented in Rollerball, but that’s my favorite movie. I wonder if the movie is an exercise in irony? I see it that way.

  • IstvanIN

    I am pretty liberal myself but I draw the line at non-Whites even living in a White country (excepting American Indians in the US and Canada, Abos in Australia and Maori in NZ) except for temporary residents like diplomats and visiting executives and tourists. No non-White immigration at all. If you want to hang with people of color go to a colored country.

    • MrMagog

      when one non white group is not using other non whites to destroy us, or the results of that strategy are too slow for their level of patience, they themselves reveal their hostility and hatred, such as Elliot Rodgers just did by shooting the first 7 blondes he came across.

      • Seems to me that one was nothing more than overgrown spoiled man-child who thought that all womanhood was supposed to be sexually devoted him because his father had a hand in some movie, when in reality the girls probably wanted nothing to do with him because he looked gay, or if they didn’t think that, he probably came off as uber-dweeb.

        • MrMagog

          Seems to me that the media will paint it that way and then try to get it out of sight and mind as quickly as possible.

  • MrMagog

    Once again, Jack Donovan writes about something that is stereotypical of the gay subculture. At it’s heart, “flippancy” contains irony. One could say that flippancy just seems to be irony with resentment or hostility added to it. Flippancy, a flippant attitude, a flippant response, has always been a stereotypical character trait of gay males. Once again, I am unsure whether Donovan’s perceptions are true or whether he is projecting his experience and tendencies to society as a whole. We do know though that much of Hollywood is permeated with gays. In the old days they were more likely confined to the makeup, set design, and closeted thespian areas. Today though, scripts seem to be dripping with irony and flippancy. The voice overs for commercials are especially dripping with irony and flippancy, usually voiced by a female and usually implying that nothing is genuine, everything is a hassle, etc, and that one can avoid all this deceit and hassle by buying their product.
    I recently checked out a show called “better off Ted” on netflix and was appalled by it. It was dripping with flippancy and irony. They treat life itself as one big joke with the plot line about freezing a coworker, thawing him out, and then trying to fire him because the results of the damage that was done in the process is disturbing everyone. If this isn’t bad enough, the lead character “Ted” is revealed to be a father, yet his interaction with his daughter is shown as one where she is his mother figure giving him advice while he sits there in a too tight black t-shirt and jelled hair looking like he is ready to go out to a gay nightclub. One has to wonder who writes this stuff ?
    The main theme of the show seems to be an ironic take down of the corporate world and being an adult in general. The underlying message is that nothing matters, nothing at all. Children don’t need parents, adults don’t need children. Corporations don’t need employees, corporate executives don’t have and don’t need ethics nor a conscience. It seems like the coffin lid is being shut on our society and we are being told it is all a joke, we are supposed to laugh as we hear the nails being driven in. Much entertainment today is along these lines and it is extremely disturbing. It is because of WHO we have creating the entertainment.

    • kikz2

      but i blame US for being entranced to the point of extermination/annihilation with it………

  • MrMagog

    Wrong! The Japanese do NOT let large numbers of non Japanese become citizens. The numbers are TIGHTLY controlled and so few as to be inconsequential. A definite parallel can definitely be drawn between Japanese nationalism and White nationalism.

  • MrMagog

    South Korea is not hermetically sealed, yet it is 100% Korean.

  • MrMagog

    The closest the two largest Asian nations ever came to being “multi-ethnic” societies like the west was when Qing China had European enclaves in Shangai. Also, Japan had some “Dutch” settlements There are no such enclaves in either country anymore. They are not multi-ethnic societies, not at all. They are 100% comparable to what white nationalists want for white people and there is simply nothing wrong with that. You present the straw man argument by saying that it is either be like North Korea or be like we are today. You present a falsehood trying to claim Japan is similar to us. This is either a great dishonesty on your part, or else you do not know what you are talking about.

  • WR_the_realist

    Japan is as capitalist as any country. Certainly its corporations have outsourced a great many jobs. To China, Thailand, and Vietnam for cheap labor, and to the United States for political reasons, so that people who want a car made in America will buy a Toyota. But Japan still allows very little immigration, and has not allowed the United States or other western countries to bully it into accepting such riff raff as Somalian refugees. So it is possible for a country with a proper sense of itself as a nation to succeed under global capitalism without bringing the entire third world in. Unfortunately no white country does this.

    • Myra Esoteric

      Japan has migration from the Philippines, China and Southeast Asia, but does not count race in census data – so the low figures for ‘immigrants’ shown only count those without “green cards”. Like France does not count race in census data either.

      • MrMagog

        Only about 1.6% of Japan’s legal residents are foreign nationals. That is a very small percentage of the population. Most of the Filipino people in Japan have some Japanese ancestors.

        • Myra Esoteric

          See what I wrote above. 1.6% is the amount of foreigners living there who don’t have citizenship or green cards. The actual amount of people with foreign extraction is much higher.

          There may not be any ethnic enclaves in Japan made up of European ethnic groups but there certainly are areas dominated by Southeast Asians and Chinese.

          • MrMagog

            Sir, the ethnic makeup of Japan is 98.5% JAPANESE!!! The WORDING on the page where the 1.6% figure comes from may be misleading. They may have meant to say of “foreign ethnicity”. Nevertheless 98.5% of Japans population is of Japanese ethnicity. Sorry, no way around that one.

  • William Allingham

    I just wanted to share this super-short writing, I guess is somehow related to the article so i hope someone likes it.

    Im fighting for a land for which i lost any claim long ago and even if i could regain, it would only be a burden to mexico. All of this is just an attempt to find a sense of purpose. Despite of having left mexican poverty behind and acquiring some money (and free services), making a balance, i see myself living as parasite in a foreign country so i find it more palatable to justify it as a crusade, an heroic endevour I fabricated myself not to feel so out of place, while promoting a formless version of what i think “mexican culture” is.

    I have never halted to analyze that the same people who finances me and from whom i get my greatest ideas are the same millionaires who profit from cheap labor in border factories (despite American whites opposition) and who lend money to mexico at the expense of public services (adding to mexicos already stupidly administrated budget), in exchange of-course of subservience from mexican corrupt leaders to American bankers. Might their pro-mexican friendliness and anti-white rhetoric here in the USA have covered interests?

    Foresight and meditation is a white men’s quality, whom i distrust and dont want to resemble in any way so at the end idont realize that these people, ideologies and Mexican movements, endlessly voiced throughout both sides of the border have the seal of globalism, same which once in place its least concern would be the ancestral “tortillas” and it would destroy any trace of culture or authenticity no matter how backward or advanced. In the end i became not only an outcast among people so different to me by nature but im also being used as an easy and naive agent for tragedy.

  • Mike Lane

    Wonderful article. Just bought Way of Men.

  • Some very good points, but they only tell half the story. “Hippies”? That trivializes things. The very serious and dedicated people from Europe who installed Cultural Marxism on American campuses and in Hollywood film studios predate the hippies, who were just the resulting colorful flowers of the deeply planted seeds. Besides, the hippies wanted to ‘drop out,’ remember? Most were not the political activists of the Sixties, who also mostly came after the original culprits. In other words, the hard Left plowed the ground, making all else possible.

    If people of a certain ethnicity work in their own self-interest, we very individualistic Westerners tend to ridicule such obvious explanations as involving some big “conspiracy theory.” But, as K. MacDonald has demonstrated, it is the extreme individualism of Whites that is unique, not the solidarity of other ethnicities, particularly one that springs to mind.

    If what is happening is mostly corporate universalism–keeping in mind corporate capitalism and Marxism are really not irreconcilable opposites–why will the Chinese and the Japanese civilization still stand relativity intact hundreds of years from now, long after the West has sunk into third-world oblivion? For one thing, American commercialism will obviously no longer be a factor, once America is no more.

    This article, though definitely not without merit, reminds me of some of the intellectual thinking in Europe. It sometimes sounds strangely as if it is one more way we Whites can try to distance ourselves from being awful ‘racists.’ You see (when I use those two words sarcastically, I always feel a little like I’m channeling Sam Francis), we aren’t really concerned about Whites being demographically and culturally erased. It is that we cry for the Mexicans, the Nigerians and the Pygmies alike–who must drink Coke! Whose cultures are being ruined by crass global commercialism! Yes, that is true to some extent, but it is only the elites of the West that have swallowed borderless corporate multicultural Marxism, hook, line and sinker, their only major dissatisfaction being how long it is taking their kinsmen to get reeled up into the boat to be turned into multiracial fish meal.

    Finally, it seems to say it all that while we are sinking under an angry churning non-Western demographic tsunami, in our last choking breaths we are making it known that our primary worry is not for ourselves and our grandkids. No indeed! It is the universal injustice of corporate universalism! By God, we can say we gave our lives to stop Pygmies in Nikes!

  • ricpic

    This article disturbs me because it could not have been written by someone who does not take widespread prosperity for granted. Simply put: the author does take widespread prosperity for granted. And he shouldn’t. I don’t know what the life experience was of the grandparents of those Mexicans passionate about marketing in the restaurant. But I do know that my grandparents practically fell down and kissed the floor when they entered an American supermarket for the first time. We must never take the achievement of a commercial civilization like America for granted. Unless it doesn’t bother us to return to a life nasty, brutish and short. Are there trade offs? Of course. But give me widespread prosperity, give me the wolf NOT at the door anyday over a high profile cultural identity.

    • I don’t think the author opposes widespread prosperity at all. I think the point he’s trying to make is that commercialism and mercantilism, if left unchecked, devours the particularist and identitarian natures of the societies in which they operate. And I think, notwithstanding some concerns I have about that contention, which I have written about elsewhere in this thread, he is correct.

      However, like you, I don’t think there’s a tradeoff between full supermarkets and nationalism.

      I also think that this meme you’re starting to see develop among some of our favorite websites, blogs and writers, that our cause won’t be successful until people aren’t prosperous, i.e. that socioeconomic collapse is necessary for nationalism to start winning, is disturbing to me from a PR perspective, even if it happens to be true, and it may well be true. But really, if we’re running around telling people that we can’t win unless our society and our economy goes in the dumper, we’re communicating the message that ours is a worldview that necessarily depends on destruction and despair. And at that point, who’s going to want to give us any serious power? Even after a hypothetical collapse, people won’t give us power.

      What got my mind thinking about that is when I read a post in one of my favorite blogs wherein the author cheers on the concept of peak oil and actively hopes for oil to run out and for fracking not to be as productive as speculated.

      • dd121

        I just wonder how societies very different from ours, like China and say Saudis Arabia will change after one or two generations of American TV and movies.

  • SentryattheGate

    It’s more complicated than that; many whites are tired and indignant about having to subsidize non-whites; extra money is spent on non-whites in school because they don’t perform as well, nonwhites are over represented in public assistance and welfare, and as criminals, costing society even more. Being different from us should not be an excuse to drain us of what we have earned!

  • MrMagog

    A company like McDonalds has branches all over the world because it does not behave the way a chines company does. It does not put poisons in the food in order to increase profits. Many complain about the salt and sugar content but one can eat a mcdonalds meal without fear of destroying one’s kidneys. Meanwhile, china ships pet food to the US which kills the animals, and it seems this happens every two or three years now. All of the companies mentioned are companies from white countries. Those companies have one thing that seems exclusive to whites and that would be CONSCIENCE and CONSCIENTIOUSNESS. There are endless stories of companies in china that try to cut corners without care to the casualties that may be caused by such cheating.

    • IstvanIN

      Wait until we start getting processed chicken from China, which was made legal not too long ago.

      • dd121

        I won’t eat vegetables from Mexico or chicken from China for the reasons cited.

  • MrMagog

    Bill Waterson set a good example when he refused to merchandise his “Calvin and Hobbs” characters. He said “No”.

  • Gus Baker

    What a second, isn’t this guy gay? How can he be trying to preach against cultural marxism all the while promoting homosexuality?

  • Greg Thomas

    More importantly, I do want
    to be “forced” by my government to “hang” out with
    different races.

  • I don’t agree with all of Jack Donovan’s analysis, but I very strongly agree with his points about sincerity. “Sincerity is not of this age.” That part of the article was really beautiful.

  • Eye of Woden

    Great article. There is nothing wrong in having certain identities which cannot be forsaken, adopted, or manipulated. Ethnic or racial identity is one such identity. But we’re told this is wrong – we’re told that anyone can become an Englishman (for example), which of course undermines the purpose and inspirational power of English identity.

    Permitting changeable identities only ensures the eventual death of all identity. With no identity – no sense of belonging – we as humans have nothing to inspire true greatness or true progress. This emptiness will be the expiration of human civilisation, if allowed to continue.

  • adplatt126

    Great article.

  • SheilaTX

    No Ranjit, you are not American. You may have the passport and the technicality of citizenship (probably via the unconstitutional birthright citizenship decision), but you can no more be an American than I can be Indian.