Posted on February 15, 2022

Russia Flips Script on Nike, Investigates Company for Lack of “White Diversity” in Their Ads

Revolver, February 14, 2022

A Russian citizen in Moscow has launched a formal complaint against American company Nike for its alleged racial discrimination against Russians.


Here’s the Google Translation from Russian:

A resident of Moscow asked the Investigative Committee to check the American company Nike for racial discrimination against Russians. The complainant, named Yevgeny Smirnov, found it offensive to see the almost complete absence of white models on Nike’s Russian-language site.

Almost all models representing the brand are either dark-skinned or representatives of the Mongoloid race. Caucasoids, who make up the vast majority of Russian citizens, are practically not reflected. The company did not answer on what principles the models are chosen, after which the Muscovite turned to the UK. [Editor’s note: this appears to be the acronym for the Investigative Committee]

“The company’s policy is to impose Western values ​​and stereotypes that are alien to European culture in general and Slavic culture in particular,” RIA Novosti quoted the document with a mark of acceptance for consideration.

Nike refused to communicate not only with a dissatisfied consumer, but also with Russian journalists – for two days there were no answers to requests. If the UK finds signs of violation of equality of rights and freedoms in the activities of the manufacturer, a criminal case will be opened under Article 136 of the Criminal Code of the Russian Federation. []