Pod Digital Media Inks Multi-Year Deal With McDonald’s USA

Pod Digital Media, the first multicultural podcast agency network, announced a groundbreaking advertising partnership with McDonald’s today. The dynamic new deal launched with custom segments and content featuring McDonald’s offerings in addition to specialized ads targeting diverse young audiences. Pod Digital Media previously welcomed Infiniti USA, Capital One, and Ulta Beauty as new clients this year, adding to an impressive portfolio and proven track record of coordinating media partnerships and title sponsors for multicultural podcasters.

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As the leader in multicultural podcasting, Pod Digital Media will help McDonald’s connect with Gen Z listeners and their core 35-49 audience in meaningful ways across the network. Pod Digital Media will support McDonald’s by creating custom content, placing pre-roll, and mid-roll advertisements across the network’s African-American, Asian-American & Pacific Islander, Hispanic, Gen Z, and Esports properties.

The multicultural audience and consumer sector has the largest buying power, according to The Nielsen Company estimated at $3.4 trillion, and Pod Digital Media reaches this audience effectively and authentically. PDM’s growing network of shows include “Behind the Mask” starring NFL legend Takeo Spikes, “C’mon Son” hosted by rapper and hip-hop personality Ed Lover, and “Black Girl Podcast.”

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This announcement follows the launch of the Pod Digital Media app which saw a thirty-percent increase in downloads last summer. Pod Digital Media app users can browse hundreds of shows across the platform hosted by Black, Latino, Asian, and other podcasters of color in more than a dozen categories including sports, health & wellness, news, and more. {snip}

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Pod Digital Media (PDM), based in New York City, is the first multicultural podcast agency network and a certified minority-owned small business. PDM exclusively caters to podcasters with multicultural audiences and connects them with blue-chip advertisers for long-term, seasonal, and special investments. The agency includes more than 400 podcasts, reaching primarily Black & Hispanic American audience segments, placing ads on their shows and delivering tangible results to advertisers.