Posted on February 20, 2021

Google Launches New Feature That Will Make It Easier to Find and Support Black-Owned Businesses

Maria Pasquini, People, February 4, 2021

Google is making it easier to support Black-owned businesses.

In honor of the start of Black History Month, on Feb. 1, Google announced they were launching a new shopping feature that will help users find and purchase products from Black-owned businesses.

Over the past 12 months, search requests for “Black owned businesses” have increased by 600 percent, according to the company, which noted that people are looking for recommendations for everything from restaurants to bookstores, beauty products and more.


Expanding upon a feature previously launched over the summer, which allowed businesses to identity as being Black-owned on Google Search and Maps, the attribute will now be available to use on Google’s Shopping tab.

All participating businesses will also have a custom badge by their name: a black heart on top of an orange-colored background.