Emily Sweeney, Boston Globe, November 27, 2018
The Dorchester Historical Society has come under criticism for using this awkwardly worded slogan, which has since been removed from its website.
The postcard featured the slogan “We’re dreaming of a white Dorchester,” along with an image of the Dorchester Historical Society building inside of a snow globe. The illustration had been used to promote the historical society’s upcoming holiday open house on Dec. 9.
“We are very truly sorry about our graphic used for this event,” the historical society tweeted on Monday. “This was an unfortunate oversight on our part and the event photograph has been removed from our social media. We were simply changing the words to the classic Christmas carol and did not think it through properly.”
“Unfortunately, although this postcard was designed with the Bing Crosby song in mind, it should never have gone to press,” the tweet stated. “We are very truly sorry that this was a message that was sent out and we want to apologize for its unintended consequences.”