Terrorist or Pedophile? This Start-Up Says It Can Out Secrets by Analyzing Faces

An Israeli start-up says it can take one look at a person’s face and realize character traits that are undetectable to the human eye.

Faception said it’s already signed a contract with a homeland security agency to help identify terrorists. The company said its technology also can be used to identify everything from great poker players to extroverts, pedophiles, geniuses and white collar-criminals.

“We understand the human much better than other humans understand each other,” said Faception chief executive Shai Gilboa. “Our personality is determined by our DNA and reflected in our face. It’s a kind of signal.”

Faception has built 15 different classifiers, which Gilboa said evaluate with 80 percent accuracy certain traits. The start-up is pushing forward, seeing tremendous power in a machine’s ability to analyze images.

Yet experts caution there are ethical questions and profound limits to the effectiveness of technology such as this.

“Can I predict that you’re an ax murderer by looking at your face and therefore should I arrest you?” said Pedro Domingos, a professor of computer science at the University of Washington and author of “The Master Algorithm.” “You can see how this would be controversial.”

Gilboa said he also serves as the company’s chief ethics officer and will never make his classifiers that predict negative traits available to the general public.

The danger lies in the computer system’s imperfections. Because of that, Gilboa envisions governments considering his findings along with other sources to better identify terrorists. Even so, the use of the data is troubling to some.

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