Sweden Rapped for ‘Too White’ Company Boards

The Local, February 25, 2015

The ten largest listed companies in Sweden are being criticised for failing to display diversity on company boards, with just eleven out of ninety top staff having a non-European background according to the latest figures.

Swedish broadcaster SVT has looked into the ethnic make-up of the boards of Volvo, Ericcsson, Skanska, Hennes & Mauritz, Electrolux, TeliaSonera, SCA, Nordea, Sandvik and ICA and accused some of the best known household brands in the country of shying away from promoting foreign-born workers into the most senior positions.

The television network discovered that out of a total of ninety staff on the boards of Sweden’s most elite companies, only eleven came from outside Europe. Nine of those people were found to have American backgrounds and two were Australian.

The broadcaster noted that what it described as a “lack of people of foreign origin” came despite the fact that several of the firms had a strong presence in emerging markets in Asia and South America.

Only forestry firm SCA was praised for deviating from the “white western norm” by appointing American-Cuban Barbara Milian Thoralfsson.

Hennes & Mauritz was among the companies to respond to the criticism. It released a statement saying: “The people who today sit in senior management positions and on the board are appointed for their knowledge, expertise and many years of experience working at H&M both in Sweden and abroad. Overall, this means that together with H&M’s country managers, they can develop H&M as a fast growing fashion company.”

Swedes took to social media to discuss the issue on Wednesday using the hashtag ‘vitabolag’ which means ‘white company’ in Swedish, while business commentators waded into the debate on radio and television programmes and in newspapers on Wednesday.

Carina Lundberg Markow, from Folksam, one of the largest insurance companies in Sweden, which invests in major businesses and has long lobbied for improved diversity in the workplace said that firms were not “maximising” their teams and argued that Swedish boards should operate more like football clubs.

“What if we reacted like this when it came to football players in the national team, if we only went for “Swedish” blue-eyed athletic men. Then we would of course have neither Henke or Zlaran in the team,” she told SVT.

She said that businesses needed to recruit the “most competent” senior staff, while also realising that these people might not always emerge from “white middle-aged men born in Sweden”, also noting that the same Swedes often sat on several different company boards.

“It’s a bit strange that they’re an expert on everything from trucks to telephone exchanges for tampons,” she said.

But other commentators noted that across Sweden, 23 percent of board members have foreign backgrounds in a nation where 21 percent of the population was born abroad. One Twitter user joked that this did not sound like the “major lack of diversity” reported by SVT.

Adam Cwejman, a spokesperson for the liberal Think Tank Timbro offered a completely different perspective, telling The Local he believed the entire debate had been framed in a language that could serve to further encourage racism.

“The term ethnic diversity is en vogue in Sweden right now and it is being pushed around a lot by anti-racists and democrats but there are some hidden problems when talking about this issue,” he said.

“They think they are correcting some implicit discrimination by calling for more foreign workers but at the same time this is basically suggesting that people from outside of Sweden have some kind of intrinsic value just by being non-Swedes. In a way this reinforces the image of non-Swedes being somewhat different.”

He argued that companies should instead focus more on recruiting and developing staff with more diverse “skills and experiences”.

“An ethnic background may not say anything about a person. What we really need is more colour blindness,” he said.

“Also, people will always give positions to their friends and people who they know. Nepotism is a global trait not a Swedish problem.”

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  • DaveMed

    Insane. Sweden is a bunch of children floundering in a morass of self-loathing and frivolousness.

    • AndrewInterrupted

      They seem to be stricken with the highest concentration of the dreaded white guilt gene mutation than any of them. It doesn’t look good for that home team.

    • Robert Smith

      According to a Eurobarometer Poll, only 18% of Swedens believe in a god. Does their behavior still get blamed on Christianity?

  • John Smith

    I can see that they might have more white Europeans on their boards, but how does one put third-world savages who don’t even belong in Europe on the boards when they have no qualifications for the positions? Nuts.

  • Cheri Rodriguez

    The more I read about Sweden these days, the more I wish The Germans (or The Russians) had taken them out in World War II.

    • LHathaway

      Sweden remained neutral in WW2.

      • Cheri Rodriguez

        Most of Europe was neutral in World War II until somebody invaded them.

        • LHathaway

          Sweden was never invaded.

          • Cheri Rodriguez

            How can you be so obtuse? Is it deliberate? Sweden SHOULD HAVE BEEN INVADED.

          • LHathaway

            STHU, you ignorant feminist pig.

          • Cheri Rodriguez

            Pencil d*ck!

          • The Worlds Scapegoat

            They were invaded by the tribes from Israel.


          • Yancy Derringer


          • World_War_Me

            I’ve commented here before that I believe LHathaway has some form of autism.

    • Sick of it

      A German dominated Sweden would have turned out rather normal. It would be a much better place to live today. I’d honestly say the same about a Sweden influenced by Imperial Russia rather than Soviet Russia.

      • Cheri Rodriguez

        Poland, Czechoslovakia, Hungary, Bulgaria, Lithuania, etc., didn’t turn out so bad even with The Soviets there for 45 years.

        • Yancy Derringer

          Stop digging.

        • Sick of it

          Unless you lived there, of course. The people I know from Latvia and Russia did not like the bread lines.

    • Jesse_from_Sweden

      Wouldn’t have made any difference.
      Not like Germany is any better.

      No, the real issue is that the allies won. Or to be precise, that the allies of the the jews won…..

      The real problem was the USA. Had USA stayed out of it and let Germany do their thing and take out the communists once and for all, then the world would be a much better place.

      Don’t blame Sweden for not being invaded.
      Blame USA for supporting the communists and marxists.

      But then again, USA has a long history of stupidity when it comes to who they support. It usually comes to back to bite them in their behinds.
      Osama Bin Laden? USAs best friend for a while….Saddam? Oh yes. Joseph Stalin? Why he was called “uncle Joe” in the US…..

  • Truthseeker

    “Also, people will always give positions to their friends and people who
    they know. Nepotism is a global trait not a Swedish problem.”

    Because people are tribal by nature, and hence, why nationalism is the best solution.

  • superlloyd

    How to screw up any business – hire a negro Look at what that idiot AA appointee did to McDonalds. I will be short selling all Swedish stocks that puts diversity above competence.

  • Chip Carver

    The racial makeup of the media companies pursuing these types of stories needs to be fully investigated.

    • baldowl

      Wh✡t ✡re you suggesting?

  • JackKrak

    It’s almost as if Swedish lefty-Marxist types enjoy acting like the most extreme parodies of themselves so they can show ignorant right-wing cavemen like me just how little they care about chipping away at the foundations of the civilization that gave them everything they have.

  • TruthBeTold

    The cultural critics are relentless and universal.

    This now amounts to nothing less than ‘search and destroy’.

    • Robert Smith

      The amount of money available to these people is seemingly limitless. So I’m to believe all these billionaires want Marxism so they can be paupers? They want Marxism so no one can challenge their wealth and control.

  • IstvanIN

    Barbara Milian Thoralfsson sure looks white to me.

  • IstvanIN

    Do they worry about how many non-Chinese are directors of Chinese companies????

  • Samuel_Morton

    And so the death spiral continues. Will European stock ever tire of watching the exact same scenario unfold across all white nations? Certain people commit more crime, but instead of acknowledging that, the police are targeted for bias. Certain people perform poorly in school, and teachers are blamed for bias. Certain people are underrepresented in jobs that require high intelligence, and the companies are held to blame for racism.

    It’s extremely tiresome.

  • Magician

    Well to be brutally honest, refugees receive insane amounts of social assistance every month from the Swedish government, for the rest of their lives, non-white immigrants and refugees would not really be motivated to find a job at all.

    I read about an immigrant man who was working full-time in Sweden complaining that he saw a refugee family recently bought a car that he could only dream of with his earnings.

    • Hammerheart

      Kind of like watching blacks and brown drive up to food banks in Escalades in America. That’s why the only charities I even consider giving to are Veteran ones. Anyone else I would prefer to see starve.

  • Reynardine

    Read as “Sweden raped for ‘too white’ company boards” which is how this will turn out anyway.

  • Ed

    Swedes are weird.

  • WhiteGuyInJapan


  • Put a mystery mean turd world monkey in charge of a company and you’ll get a turd world result–a decline followed by bankruptcy

    It’s a Marxist ploy to undermine Western capitalism and move all the world’s business to China, where the workers are essentially slaves. Stories like this are also intended to stir up the dark skins and move them into attack mode. As if all the monkey rape of white women in Sweden isn’t enough!

    • Ella

      Good luck in trying to find any clothing or general products “Made in Sweden” both in H&M and IKEA. If foreign-born workers are so talented, they can start their own companies.

  • LHathaway

    No. What they need are more foreign men of Color to get fairly well paid jobs in Sweden. Affirmative action females in Sweden want to marry too. They much prefer men who have ‘similar interests’ to them.

  • corvinus

    Next: Japanese companies rapped for having too many Japanese on their executive boards.

    • bv

      They’re not lunatics like we are. But there may be a crack in the ice? They’ve nominated a half black pageant contestant for Miss Universe, maybe that’s the breakthrough the multi cultis have been looking for?

  • listenupbub

    How do these self-loathing humans live with themselves? I mean, really, if you live with the belief that white success is coming at the cost of other people groups, and that it is WRONG an EVIL, and if you are a white person who is (maybe) working for one of these companies, you must absolutely hate yourself.

    I’m worried that they will start hanging themselves out of guilt for their evil deed of making money while some non-white somewhere is making less money.

    • IstvanIN

      Maybe if the self-hating one’s hang themselves the rest won’t have to cower.

      • libertarian1234

        “Maybe if the self-hating one’s hang themselves…..”

        Or somehow come up missing

  • WR_the_realist

    A sane country would be proud to have its native people in charge of its major companies.

    • Usually Much Calmer

      A sane people would even think about it.

      • Whitetrashgang

        Would not

        • Usually Much Calmer

          Yes. Thank you.

  • libertarian1234

    “Sweden Rapped for ‘Too White’ Company Boards, ”

    I’ve lost any respect I have for these white Swedish fools.

    They deserve what they getting now and what they’re going to get.

    There are too many of their elites, like ours, who are afflicted with mental disorders that are self-destructive.

    Their chickens will be coming home to roost, and it will give me a good laugh when it happens.

  • The Dude

    So here’s how it works: first ethnic and racial aliens are allowed in en masse, and then the diversitards go, “Hey, it’s too late now, they’re already here! The top positions have to reflect the demographics!”

  • david dorian

    REplacing Swedes or any whites with foreign born people IS just white Genocide

    Diversity— Still chasing down white people for Genocide.

  • dd121

    Dear Swedesh people: Almost everything you enjoy and take for granted, cars, electricity, TV, et al. was invented by a white guy. The blacks in Africa didn’t even invent the wheel, metallurgy, or decent housing. Why would you want them on your boards?

  • InAFreeCountry

    So…21 percent of their population was born abroad. I’ll bet they aren’t from Norway or Denmark.

    • AndrewInterrupted

      “Invasion” by every definition.

  • InAFreeCountry

    Dear Sweden,
    Please diversify your Winter Olympics teams by instituting racial quotas. “Oh, that will make us less competitive!” you may think. You’re right! But it is your duty to weaken yourself for the benefit of DIVERSITY.

  • bubo

    Such a silly country. It’s mostly just trees thankfully.

    • Yancy Derringer

      Yeah, well, all the major U.S. corporations have at least the one black director. Largely ill-suited candidates such as Condi Rice and Colin Powell probably get so many invitations they consider the flood of them spam.

    • Light from the East

      Most Swedish people are brainwashed by their government and propaganda, they cannot face the truth such as IQ vs race (ethnicity) even to sacrifice their existing life quality and culture. They cannot adjust their feelings to real situation just like a baby crying for a hug.

  • bv

    It’s a white Scandinavian country and all non Nordics apart from Lapps (even with citizenship) have no business being there. They don’t gave the right to have an opinion as far as I’m concerned.

  • Light from the East

    “Volvo, Ericcsson, Skanska, Hennes & Mauritz, Electrolux, TeliaSonera, SCA, Nordea, Sandvik and ICA” I see why these companies still remain competitive, but it is hard to say so in the future if they decide to hire more “foreign” people.

  • Raymond Kidwell

    I know this is relevant in about every story and something I end up saying/thinking with nearly every race story, but if race doesn’t exist, then why are they so obsessed with measuring the racial purity of everything from Silicone Valley workers to boardroom meetings, to kindergarten classes etc.? And if race is real then it would make sense for white people to be allowed to exist as a people.

    The other issue with pretty much every article is they find some kind of racial imbalance where whites are the majority and say this is racism, while totally ignoring any kind of place where whites are not the majority (i.e. the NBA etc.). You would have to be mentally retarded to think that different results automatically equal different treatment.

    So this is like saying “hey I got a B on my test, but the guy sitting next to me got an A. This proves the teacher is racist”. People who seemingly believe this are writing our laws, writing our news stories, and determining hiring practices at major corporations? I should send a letter to CEOs and Presidents warning them not to deal with such mentally handicapped people who struggle with simple logic.

    I can criticize race realism and a lot of White Nationalist sites for saying or doing things that don’t make sense, but I mean this hate whitey marxism is far more absurd, and obviously so. it just kind of shows that if you control the media or classroom you can keep repeating absurd things enough times and at least some people will start believing it.

    I’m also totally against nepotism but the simple solution to that is a standardized test and just hire whoever has the highest test score. Of course that would be racist also.

  • zanegray

    The broadcaster noted that what it described as a “lack of people of
    foreign origin” came despite the fact that several of the firms had a
    strong presence in emerging markets in Asia and South America.

    It’s always the media isn’t it.

    Sold out to globalisation years ago.

  • It is just getting so predictable. This tired scourge, and it is tired, must surely be swept away soon. It has limped on since the 1960s. Where is the next cultural revolution?

    It has to be a mental illness when a people come to rush head first into doing away with themselves as quickly as possible. Sweden leads the race, but we are all seeing it take place and our folk and our own politicians are competitors.

    They seem to think that “diversity” is permanent, where some magical equilibrium will be reached where diversity is all equal and balanced forever and ever. Of course, it does not work that way, and when 90% of things are ‘minority’ I cannot see them castigating themselves and pushing for an increase in whites.

  • Hammerheart

    Enjoy your Darwin award, Sweden. When Islam can no longer be bothered with concealing the knife at your throat I doubt any sane nation is going to bother to save you from your own policies.

    Isn’t Sweden one of the rape capitals of the world now?

  • propagandaoftruth

    I initially misread the headline as “Sweden Raped for Being Too White”.

    Sometimes dylsexia can be Freudian I suppose.

    • World_War_Me

      Haha, I read it that way too at first.

  • Jesse_from_Sweden

    “Adam Cwejman, a spokesperson for the liberal Think Tank Timbro offered a completely different perspective”

    It should be pointed out that in Sweden, liberal actually means liberal.
    Unlike the US, where liberal actually means socialist.

  • De Doc

    Agreed! And Sweden should start with billboards of perps on the most wanted list, known sex offenders, violent criminals, and rapists. That should quickly make up for all the lost foreign faces on this advertising medium.

  • Cheri Rodriguez

    You forgot Portugal. Yeah, somebody is weak in geography but it ain’t me.

  • Cheri Rodriguez

    Sure the Soviets got near Sweden–during the Winter of ’44-’45 when they chased the Germans out of Finland into northern Norway.

  • Magician

    The liberals in Sweden might demand that the shape of the cross to be removed from the Swedish flag simply because it might offend those wonderful muslim immigrants to Sweden.