Posted on February 2, 2015

Does Public Radio Sound Too ‘White’? NPR Itself Tries to Find the Answer

Paul Farhi, Washington Post, January 30, 2015

It’s a question sometimes whispered but never boldly confronted: Does NPR, and public radio in general, sound too “white”?

NPR itself suggested Thursday that the answer might be yes in an unusual bit of public self-examination. In a commentary aired on “All Things Considered,” its signature newscast, and in a subsequent Twitter chat that quickly trended nationally, the public radio network lit the fuse on an explosive discussion about how a broadcast should sound.

The commentary came from Chenjerai Kumanyika, an African American who is an assistant professor of communication studies at Clemson University and a radio producer. Kumanyika’s “All Things Considered” piece left no doubt about his point of view: It was titled “Challenging the Whiteness of Public Radio.”

While editing a script aloud for another public radio program last June, Kumanyika said in his commentary, he realized he was “imagining another voice, one that sounded more white.”

As a result, he concluded: “Without being directly told, people like me learn that our way of speaking isn’t professional. And you start to imitate the standard or even hide the distinctive features of your own voice. This is one of the reasons that some of my black and brown friends refuse to listen to some of my favorite radio shows despite my most passionate efforts.”

Kumanyika was referring to the subtle matter of code-switching, or speaking one way to one’s immediate peers and another way–call it more “white”–to a larger group. No matter the racial or ethnic identity of the speaker, people on public radio sound white, he suggested.


The topic immediately blew up on Twitter, drawing thousands of comments in a long-running “tweetup” (at #PubRadioVoice) hosted by several of NPR’s African American and Latino journalists, including Audie Cornish, a host of “All Things Considered.”


At its most hilarious, the NPR “sound” was captured by “Saturday Night Live” several years ago in a serial skit about a fictitious public radio cooking show, “Delicious Dish.” Cast members Ana Gasteyer and Molly Shannon as the hosts, and Alec Baldwin as a frequent guest, captured the cooing, lulling, almost hypnotic slow-rolling rhythms of an NPR broadcast.

“We really have to think about who is the public in ‘public media,’ ” Kumanyika said in his “All Things Considered” commentary. “The demographics of race and ethnicity are changing in the United States. The sound of public media must reflect that diversity. So get on it. It’s time to make moves.”